8 Inspiring event booth design tactics
The most creative trade show design ideas are guaranteed to attract attendees
in your exhibition booth or portable displays.
8 Inspiring event booth design tactics
An innovative event booth design signifies that the brand can incorporate communication into the trade booth during the trade show. Exhibiting is costly both in money and time. So, if you are planning to do it, ensure your exhibition booth rental is effective.
In this article, we have analyzed tips, techniques, and tactics to help you build an inspiring trade show design during trade show 2021.
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1. Hire Exhibition Booth Design Expert
You’ll be amazed at the range of simple designs offered in the market. Yet, you need to be careful about the design you choose to signify your brand at the show you participate in. Thorough research should be done before you order your exhibit stand. You must assess your brand guidelines with the help of trade show booth builders.
Hiring a skilled expert will assist you to narrow down the best event booth design that will represent your brand. This assures you that your business stands out at the show.
2. Know the Foot Traffic Patterns
Research the schedule to know when the main speakers will present the brand, then implement this into your staff’s agenda for the event.
Know the general layout of the event and see how your booth location is placed concerning major traffic areas. Also, be aware of where washrooms and your competitors’ trade show booths are located. The better knowledge you have of the event layout, the more prepared you will be.
3. Think about Hospitality
The best way to bond with people is to share a meal with them. Providing refreshments grabs attention and gives your audience to hold onto something that’s not their phone.
Indeed, people who get a warm drink like tea, hot chocolate, or coffee from someone feels closer to that person. Therefore, set up a snack shop at your booth display and hand out finger food.
4. Keep Visitors Interested
When a visitor leaves your booth, it is easy to forget all about your brand. Ensure you have enough giveaways so as they take away a little of your booth items back with them.
Also, you can make your event booth design is so unique that visitors will keep talking about it long even after the show has ended.
Effective event booth design helps to create more leads and generate a bigger buzz around your company. Your event booth should be the one everybody at the show is chatting about, and that the media persons there are reporting on. Just make smart investments to get your booth design to look as unique and snappy as possible.
5. Engage with Your Target Audience
Trade shows offer a fantastic chance to engage with your customer base face-to-face. People who attend trade shows are motivated to pay attention to your products and services, so you need to ensure that your display can draw them in.
Designing your booth well at a trade show can go the extra mile and ensure that you involve with your target attendees. Using the right signage will let potential customers know exactly what you’re selling.
6. Have a Photo Booths
Photo booths can be a participatory activity and a way to capture visitors’ attention. A well-branded, well-placed photo booth can be the ideal marketing idea for a successful booth.
Interesting backdrops are a good investment as well. They are easy to transport and set up and can be reused in different parts of the event. Take an image series and use it to form an animation. You can use the smart screen to create a ‘selfie mirror.’ Think about using a green screen for background adaptability.
Frames and filters are a creative and clever way to include event information or hash-tags on shared photos. Your photo booth need not be limited to a flat 2D background either. Create an attractive vintage feel. You can use textiles, lace, frames, old lighting, and vintage furniture, and a professional-looking set.
7. Have an Open Booth Design
Ensure that the trade show exhibit design is appealing. If for any reason you want to seal your space, you can also use an attractive communication display.
If you are promoting a friendly or family product, you can keep chocolates and sweets close. Once you draw children, their parents will follow them. You can have a space for giveaways as well.
However, if your target is older people, think about giving coffee or tea too, mainly in the evening and morning. Design your booth in such a way that you will look directly at the visitors to guarantee maximum confidence.
8. Get Digital
Showcase your online presence at your booth by having a tablet or laptop available that will allow the audience to experience your website and shop for products. Make the user experience simple and natural by planning your presentation out in advance.
Be sure to always have your website open on at least one device in your display so that attendees can browse it easily without having to wait. You can also consider taking their social media details for future communication with your potential customers.
Are you ready to go to a trade show but you don’t know where to start? Contact us and we can help you plan your event.