Your exhibition stand serves more than just one intent. It not only symbolises you and your brand at the show but also aids you to attract more crowds and even retain them. Retaining customer attention requires tact. A good way to confirm this is by planning and organising user engagement activities at your booth. This part of your exhibition plan will need you to think out-of-the-box.
Many brands have begun conducting such activities at exhibitions, you need to know your brand and think about games and tricks to develop a fun and lively environment at your booth while still staying true to your brand image.
In terms of engagement you can explore technology options like AR and VR. You can also have motion sensors along your booth that give our particular messages when people step onto a particular spot. Another option that can be discovered is to have touch screen plasmas that have simple games incorporated into them, eg – A jigsaw puzzle made around your product image! If you want activities at your trade show booth that are crowd pullers then you can explore celebrity meet and greets, wine and cheese tasting activities and small sessions by celebrity chefs.
When it comes to engagement ideas you can have a brainstorming session with your marketing team or even employ an experiential marketing agency that specialises in providing these ideas and renting our these technologies.
Your exhibition stand, stand ideas, user engaging activities, etc everything needs to paint a broad picture. There must be a fundamental theme so that the audience can relate to everything and form an inclusive image of your brand. When everything is in sync with each other you are surely going to generate an unforgettable impression on your audience.
Exhibition stands are the face of the brands and companies displaying at the exhibition. Exhibition stands give you the chance to allow your creativity to run free, but remember to always keep it brand relevant. It is a good chance for you to implement some great ideas and make your exhibition stand the focus of the show.
So, if you have a little 10×10 exhibit, mid-sized 20×20 trade show booth or even a massive pavilion, be sure you give it that extra touch of creative thinking. People might not remember structures, graphics and even products – but they will definitely remember the experiences that they had at your trade show booth. Make sure to think about making these experiences come alive for each visitor and you have achieved your success at the show.
Happy Exhibiting!