Sales leads are individuals or businesses that are nothing but prospective buyers. Salespersons work around the prospect’s problems. They work towards giving them solutions and gain their trust in their service. However, any sales professionals who don’t have the marketing support, rely on a steady flow of inbound deals.
Here are some ways to generate sales without having marketing support:
- Using Social Media to Find Prospects
It’s a salesperson’s dream to get prospects of high-value in a low-effort way. So, using social media platforms like LinkedIn, Twitter, Instagram companies can gain wider outreach. In doing so, they can easily access the potential buyer’s account and can earn their trust.
The more connections you have, the wider your reach will be. You don’t have to be best friends with the people you connect to. Tangential connections can be amongst the best for potential prospects.
- Getting Referrals from other Customers
Getting referrals or asking for them from your current customers is an effective process. But it requires proper strategizing and planning. You can check with your account manager to know if the customers are happy with your service. Then ask for a quick 10-minute meeting. Begin the meeting by appreciating their loyalty and stress the value of your business relationship. Then ask if they have any acquaintances who might be interested in your services. Get their contact details and reach out to them.
- Working with your Network
Working within your network can also prove to be a great way to get potential customers but the option is often overlooked. There are certain people you’ll meet in a personal context that you wouldn’t think of as a lead but can be incredibly valuable. However, mixing professional and personal relationships need to be respectful. If done correctly, it will surely broaden your reach.
- Revisiting Closed/Lost Opportunities
There may be companies or customers who are aware of your business but couldn’t continue because of some reason. It’s better to keep a tab on those businesses and touch base after every six-eight months. You never know when it works in your favor.
In such times, it’s very much required to be an expert in your field, Moreover, it is important to let your customers know about your services and educate them about the same. Once they value your products, turning the lead into a sale will be easier since you have gained their trust.
Keep a positive and friendly attitude while approaching prospective customers. Do proper research so that you don’t approach the wrong customer. Keep these things in mind and be thorough about your company, its philosophy, and products/services. This will surely help you gain sales leads.