How to Upgrade your Trade Show Design
Here are 7 ways you can upgrade your trade show design that will make it look completely new.
When you attend multiple trade shows in a row, there is bound to be some wear and tear in your trade show display design. Moreover, over time, your trade show booth setup might be outdated compared to other exhibit systems that may have upgraded their stand booth.
Here are 7 ways you can upgrade your trade show design that will make it look completely new.
- Recoat the Structure’s Extrusions
Trade show booth design companies use aluminum frames and other extrusions to build your exhibit stand. The aluminum used is coated with or treated with an anodized finish to not only beautify it but also prevent and significant damage like scratches and gouges.
However, over time, such damage is bound to happen. So, to prevent the framework from collapsing while exhibiting, you must check them before setting up the trade show design.
If the coating is wearing off, rather than buying the extrusions just needs to be recoated and you are good to go.
- Change the Damaged Surfaces with New Ones
It goes without saying that surface of your booth display is bound to get damaged. Moreover, it is not uncommon for small accidents, like spillage, things breaking, and much more. Although the damage might not be intentional, scruffed floors, counters, banners, etc., are bound to happen.
While some surfaces might be repainted, in most cases the best solution is to replace them with new ones. For example, your bamboo flooring might have some prominent scratches and chipping, your walls might have stains, and so on. Although these might be too prominent they do subtly affect the overall look of the trade show design.
- Upgrade your Lighting
While a few spotlights and bulbs never fail to illuminate your booth display an aesthetic-looking lighting fixture can make your booth shine out. A centerpiece fixture to in-built lighting in the floor and the walls can also help you avoid the glaring protrusions of the blubs and spotlight.
To create a warm and cozy atmosphere, you can use golden Edison bulbs near your snack and beverage counter. You can even use multi-colored strip lights along the framework of the stand to subtly illuminate the exhibit stand.
You can also swap your regular lighting fixtures with LED lighting. Not only are they eco-friendly, but they are also cost-effective. Moreover, some can be used with batteries so you don’t need a power outlet.
- Tinker with your Layout Design
Having the same stall layout makes your layout design look predictable and uncreative. Consider tweaking the layout to make your booth look different with the same elements. It might even make your stand look more spacious.
However, you must keep certain things the same. For example, the conference rooms must always be at the back, the counters must not block the entrance, the display products shelves must be visible without any obstruction, and so on.
- Tweak your Graphics
Get your creative juices flowing and revamp your graphics. Using the same graphics takes away the fun and excitement of attending a trade show booth setup.
If you have the same graphics for more than a year, it is time to make some changes. But why must change the graphics if there will be different attendees at different shows? Simple. Old graphics give the impression that there’s nothing different about this exhibit from the previous one.
Also, since you will be posting the pictures of the exhibit on your social media, people know what the exhibit looked like. So when they are attending it, they expect you to provide them with a new trade show design.
This is also essential to make your content in the graphic seem fresh and up-to-date with the latest trends.
- Change the Trade Show Display Walls
We hope this article was helpful in understanding how you can upgrade your trade show design. From the constant installation and dismantling to the hundreds of people moving in and out of your trade show exhibit, the display is bound to have some damage or simply lose its shine.
Moreover, with companies trying their best to incorporate the latest technology in their display stands for trade shows, it is advised that after some time, you upgrade your trade show design.
Tip of the Day: When you are upgrading trade show display design, you don’t have to completely change the whole design at one go as it will be expensive for your brand. Changing few elements at a time will do the trick. However, if you feel every element of your booth needs to be changed, then buying a new exhibit stand will be a better investment.
If you want to have cool trade show booths for your upcoming events, our team of professionals at Exhibit Rentals can help you with just that! Contact us today to schedule a meeting.
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How Your Trade show Booth Design Can Benefit
Marketing is all about getting noticed. If you make a great television commercial or give out a full page print ad or even put up a huge digital hoarding at the Times Sqaure – you know your purpose is to get noticed and get remembered in the minds of your audiences.
While ATL marketing is extremely expensive due to the cost of media buying, your BTL strategy can be economical, measurable and result oriented. You would agree that a well designed and eye-catching custom trade booth can make all the difference, particularly if you are looking to make an impression on a precise community or industry and extend the word about the services you offer. Let’s take a glimpse at some of the benefits a trade show booth design can offer to your business.
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1. Engage with your target market at your trade show.
Trade shows are a great opportunity to interact with potential clients and consumers who are actively engrossed in the goods or services your business provides. Most trade shows usually see thousands of visitors who are all congregating in one place to learn more about a specific industry and what are the new trends and opportunities it offers. There are many possibilities to develop a business in today’s market, but few offer a chance to engage with your ideal customer the way a correct trade show booth design does. Your booth can attract your audience towards it and the experience that you build around it can ensure that once inside your guest spends maximum time interacting with you and your exhibits.
2. Meet potential customers face to face at your exhibition booth
Marketing just isn’t as intimate as it once was. Online ads and digital marketing are a large aspect of your advertising budget, but these ways just can’t replace the trust and goodwill your business can possibly build by meeting with people face to face. One of the best places to meet people is at your trade show booth. So when you design your booth keep in mind to keep a lot of open spaces with comfortable seating for business interactions. It’s ideal to have a food and beverage counter, this ensures that you cater well to the people that matter most to your business – your customers.
Fun Fact: Did you know that over 60% of exhibitors put up a trade show booth as they feel that this is the only place that they can meet maximum old and new customers within a span of 3-4 days.
3. Build Your Business Network and Industry Knowledge at Exhibition Seminars
You may set up a small 10×10 exhibit or 10×20 exhibit at an upcoming trade fair, but it is an excellent opportunity to create partnerships and network with the contemporaries in your industry. It also gives you access to business seminars where you can cross brand promotions with companies that offer allied services that you can bundle up to the benefits of your customers. Trade shows reveal the pulse of the industry. By meeting industry experts and networking with them you will get a general feel of what is working in the market and also what the market is collectively working towards. Then you can see if your products and marketing is in line with the trends or is ahead of them.
4. Observe your competition and what they did right with their exhibition booth design
When it comes to direct competitors, it can be fruitful to simply observe how they are giving expression to their brands via their booth design. If a particular booth is popular, try and decipher what they are doing that is a crowd puller? Is it a way their team is, or exhibition booth design is, or is it their branding, or something else. Issues such as pricing, loyalty offers, and overall sales or branding strategies should also be taken note of.
Fun Fact: Many industries that have product displays incorporated into their booth specifically attend exhibitions to see what their competitors are doing and how their products look, feel and operate. This is especially true for industries like building materials, automobiles, white goods, stationery and food.
Trade shows have been an essential part of marketing businesses across various industries for many years. While digital marketing approaches such as social media and paid online ads have radically altered the advertising landscape in recent years, partaking in a trade show with your own booth can still be very valuable for your business. Make no mistake, participating in a trade show isn’t cheap. Registration fees, the cost of sending employees, and the cost of building the correct trade show booth design are all costs you’re going to want to reflect upon. Ultimately, though, the potential return on your investment can diminish these costs if you properly organize and generate high-quality leads that convert to sales for your company.