A trade show is highly preferred by most companies today, mainly because of its interactive nature, be it B2B or B2C. Exhibit systems one of the few places where customers can meet their favorite companies face to face, take a closer look at products, and give their feedback on the spot.
Thus, interactions at a show booth are very important. Here’s how you can make the most of them:
- Getting More Sales with Areas of a Private Conversation
It is common for a trade show set up to be designed with private areas where you can have one-to-one conversations with clients, companies, or even the general attendees. Usually, this works well when your salespeople can contact potential leads before an upcoming trade show to schedule sales follow-ups with the ones who have already shown interest.
- Luring Attendees with Luxury Materials
Who doesn’t love lavish materials and feast their eyes on grandiose? In a trade show, this creates quite a stir as attendees are usually bored with seeing the same old booth design and trade booth displays. Instead of going for the same old design concept, you can opt for luxury items such as a customized booth, designer couches, beautiful trade show counters, free goodies, etc. to lure in the customers.
- Creating a Social Leaderboard
If you want attendees to get motivated and provide you with higher user-generated content, the best thing to do is to create a social leaderboard. This is highly beneficial because user-generated content carries much more value than any crafted messages. This can be profitable because you can increase word-of-mouth referrals and brand awareness, by motivating your audience to share your content. Moreover, people trust other’s personal experiences with a company before buying any product or service from them.
- Using a Product-Facing Design
Sometimes, you can make the most out of stand booth interactions by creating a product wherein the product does all the talking for itself. This helps to create great brand awareness, interest, and also an emotional push to complete the deal. This will pique the attendee’s interest and make you stand out from your competition.
A glamorous booth and fancy banners will only do so much. The real deal is the interaction your staff does with the attendees. From having complete knowledge about the displays to have a friendly approach, these things go a long way to gain leads. Keep the mentioned things in mind for the next trade show to make the most of your booth interactions.