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How to make an effective trade show exhibit

It is only in trade shows where exhibitors can meet thousands of ready prospects who are looking for a solution under one roof in just a few hours. Actually, trade shows are a good thing to go. Attendees of trade shows have an honest interest in the services on booth display. Why wouldn’t they attend such events? Use this chance to achieve valuable sales leads by marketing at exhibition shows by building an effective trade show exhibit.

Here are nine tips to ensure your trade show exhibit is effective:

  • Select Your Trade Show Graphics Carefully

Bold simple and clear images are the most effective in creating a memorable exhibit for your selling story. Building mysterious and confusing art and graphics may be great to look at but can be much less effective as a trade show message.

If possible, you can select simple images. You may want to use many images to tell a complex

story, but often, simplicity is the best choice.


If you are in the market for trade show graphics, many services offer simple searches and reasonably priced photos and illustrations to create booth display graphics.

  • Open Space

Having an open, inviting space makes your trade show exhibit; company and brand stand out from the crowd. Eliminate barriers that stop people from coming in or leaving is the best way to entice potential customers. You want visitors to feel free to walk in and out of the exhibit. There are no boundaries in this space.

The booth design should be accessible from almost any side and be free from confusion. Even a smaller open exhibit can appear inviting to the visitors to get in for a good look at the products.

This is because the absence of any large counters and glass allows you to engage with them.

  • Utilize Unique Design

Thinking about the “wow factor” is no longer a factor in today’s exhibitions. Elaborate and colorful displays entice the attention of the attendees. You need to move products or showcase new advances at the trade shows, not become a sideshow. Using a tactic like lighting to accentuate a distinct design of the trade show booth is one low-key way to increase a higher level of interest. And you will find a shiny design that will not only keep the focus on your brand and its products but also, in the end, keep you on the way to trade show success.

  • Attention

Attract visitors to your trade booth by banner stands, banners, giveaways, drawings, contests or prize literature, and interactive elements such as touch screens to gather customer information, demonstrate a product, or conduct a survey.

Select a unique theme for your 10×10 booth and make it engaging, interesting, and fun. Key marketing messages, appealing giveaways, eye-catching signage, informative literature, and other engaging elements will generate higher booth traffic.

  • Use Technology

Some people say that video conferencing, social media, and other technologies will cause trade shows to shut down as people may choose to meet virtually instead of face to face to save time and money, given the option. However, data shows that the industry of trade shows is prospering and is predicted to continue gaining traction in the future. By embracing technology instead of fearing it, you can use technologies to build anticipation and excitement for your visitors. Also, technologies create more engaging and memorable experiences for the guests.

  • Minimalist Designs are the Most Inviting

Beware of over saturating your trade booth. Do not allow your trade show back wall graphics to become a wall of text that intimidates and alienates people who have never interacted with your business before. Visitors spend 2 seconds looking at the back wall before stepping in one that they loved. Instead of overwhelming attendees with confusing information, you need to pique their interest and get them to stop at your trade show exhibit booth. Once the attendees are hooked you can spend some time explaining all the details of your new product.

  • Provide Giveaways

Remember, fun giveaways equal more traffic. Invest more money in a giveaway or activity to attract visitors. Get creative in your offerings. Rent an espresso machine or ice cream truck and invite visitors to come and hang out in your trade booth displays. This will help break the ice and open up conversations.

  • Attractive and Engage

After all your time, planning, and money spent, the final thing you can do is an empty trade booth. You only have a few seconds to grab the attendees’ attention. Provide an immersive experience, or catch their eye with movement and action, such as interactive media, product demos, a game or contest, charging stations, and much more.

Use these basic tactics when building an effective trade show exhibit and you will be well on your way to success. And should you need any help with your trade show display, do not hesitate to contact our exhibit marketing professionals today.

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SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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