It’s impossible to deny that mobile devices have found their way into our lives and have become a part and parcel of it. And with the exponential growth of these handheld devices, mobile marketing is becoming more and more relevant to businesses of all shapes and sizes.
Wondering if you can implement it on your trade show as well? We’ll tell you how and why.
Why should you use mobile marketing in your trade show?
You can safely bet all the prospective clients have at least one mobile device. Therefore, from a marketing standpoint, there can be hardly any medium better than these devices to reach out to maximum customers. Mobile marketing allows you to stand out among your competitors and also attracts the tech-savvy young generation. And believe us when we say nobody wants to go through a 40-page brochure to know about your product or service. Instead, a swift and summarized version of that delivered to their mobile inbox will be much appreciated.
Also, through contests, you can get hold of the prospective clients’ contact details (with their consent, of course) which can later be used to send newsletters. Therefore, for the upcoming trade show, send an email with the trade show graphics or create an app to attract a wide spectrum of audiences.
How to implement mobile marketing in your trade show?
It’s not hard to implement a steller mobile marketing campaign in your trade show exhibit. You can start by leaving plenty of QR codes outside your exhibit stand which, upon scanning, will yield information about your product/services. A text-to-win contest is ideal to engage many visitors, even for the long term. You can also arrange exit polls to collect authentic reviews.
Mobile marketing possesses immense possibilities. So, do not hesitate to embrace this cutting-edge strategy and stand out from the competitors in the next trade show you are participating in.
Want to know something interesting? Trade show companies that help you design your show booth don’t limit their services to just that. In addition to creating the trade show banner design and the modular display, they also provide marketing services. This takes away some of the workload from your company’s shoulders.
Mobile marketing is one of the most hassle-free and cost-effective ways of promoting your brand’s presence at a trade show.
Use mass texts and emails to your advantage. A personalized message or a reminder adds a personal touch and creates an impression. Creating a countdown on your social media or a series of themed posts helps create the buzz. Thus, by implementing these things to market your exhibit stand, you will surely be a hit at the trade show.