Trade Show Booths, Displays & Exhibits Free Graphic Design in the USA

WHAT EXPLAINS GRAPHIC DESIGN’S IMPORTANCE TO YOUR BUSINESS?

Getting visitors into your booth is only the first start in the process. Unless they snow interest in what you have to offer, you’ll need to engage them then and there on the trade show floor.

This can be a challenging thing to do as you’ll likely have a mere few seconds if at all to catch their attention. Then, later you can only hope to engage them for a few more minutes before they move on.

Your trade show booth should be a proper reflection of your business. Its Graphics Design is what will attract visitors to your booth. It should be large and include the right mix of clear visuals, proper color scheme, impactful headlines with concise messaging, and above all, make maximum use of available space. Put together, these elements combine to create a visually appealing trade show booth that lure and engage visitors.

WHAT MAKES IT IMPORTANT?

The importance of Graphic Design is often underestimated. Many people have the notion that it is all about aesthetics. But that’s just one side of it. Its significance lies more in its ability as a channel of communication with the audience.

Graphics are used in a significant way at every stage of the marketing funnel. It informs, engages, and finally convinces potential customers to make an informed decision and take the desired action.

Here are some reasons that tell you what makes it important.

1. PROJECTS IMPRESSIVE FIRST IMPRESSION

The first thing attendees set their eyes on at trade shows is booth design and visual graphics is often they notice first in the design.

You need to get the graphics right to create a positive, lasting impression. This will set the tone for a meaningful interaction with your brand and help firm up the business relationship.

To make it truly memorable, ensure Design includes relevant, updated graphics that speaks the story of your brand. A positive story presentation will convince attendees to take informed decisions.

Graphics accurately reflects your brand image or brand message

Design and design elements are consistent. Booth design, social media posts, ads, marketing collaterals, etc, all should share identical design look, brand color palette, icons, characters, and other graphical elements.

If done appropriately, they strengthen your visual identity and improve brand recognition.

2. PORTRAYS A CREDIBLE IMAGE

Irrespective of what field or industry you belong to, graphics help to create and build credibility. A creative design presentation is more likely to get the customers to view your brand as a reliable authority in its domain area.

Let’s say you’re a gadget manufacturer and looking to introduce your latest gadget at the trade show. Graphics depicting the gadget must adhere to the same brand guide. If its presentation looks different from the last one, existing audience will be able to understand it but not potential customers. They will most likely be put off by the graphic misrepresentation.  Hence, creating a unified design aesthetic will help your brand look truly reliable and authoritative. This will convince your audience to stay loyal to your brand when looking to buy an updated version of the gadget in the future.

Consistent presentation remains the key to build a dedicated following of customers who believe in your product and trust your brand.

3. BUILDS AND FOSTERS TRUST

Humans by nature like to see or pick things that look visually better.

A great example is that of APPLE Company. Its visually pleasing designs project the image of a powerful, high-tech cell phone. That it has been successful proves that people instantly tend to believe things that are seen and look better will also work better.

According to the UX law called ‘The Aesthetic-Usability Effect’, a well-presented, beautiful Graphic Design can effectively counter-balance the challenges of finding information, buying, or executing other tasks.

Like APPLE does with its attractive booth designs at trade shows, you can as well create an aesthetically pleasing booth design inclusive of appropriate color scheme, images, and font that accurately represent your brand.

4. PRESENTS EFFECTIVE VISUALIZED CONTENT

Several research studies reveal visualizations help humans to discern and recall information. Similarly, another study by neuroscientists from MIT reveals that human brain can pick out design elements or images seen for as little as 13 milliseconds which are 30 times quicker than the blink of an eye.

Well-crafted graphic designs can effectively represent brand profile distinctly and transmit message or emotion instantly to draw attention to your product offering.

5. CONVEYS MESSAGE THAT MATTER

Like every business, your business as well will have a story worth disseminating. Whether you’re a successful business or an entrepreneur starting a new venture or self—employed engaged in selling online homemade jewelry, it’s essential to present the right picture of your business and let people know what your business has to offer them.

Graphic Design helps to communicate your brand story to existing and potential customers in a unique way.  Correct color scheme and font choice selection is vital to deliver the message with clarity in a manner that compliments your brand profile.

Quality visuals tend to draw the attention of more customers and help push sales. When you combine it with the aesthetics, they help to project the value of products/services in the most visual and natural manner and attract new customers. In fact, their effect is such that they can counter-balance UX flaws to a significant extent.

To extract maximum benefits, outsourcing Graphic Design work to a reliable and capable design company is recommended. You stand to benefit from a visually appealing design that will significantly enhance brand image and profitably scale and grow your business.