With the rise of digital media, all the tech and glitz has made it quite difficult for a company to stand out in a trade show. Almost every company comes well equipped with projectors, videos, various tech, products, etc. The small attention span of the attendees doesn’t help either.
So, how can you stand out amidst the numerous trade show stands? The answer lies in the graphics, the visual elements that attract the eyes of the attendees.
The trade show graphic elements are key to an exhibition booth design. This is because it will be the very first thing an attendee sees, even from a distance. Those 3 to 4 seconds of attention is your chance of attracting the viewer. Thus eye-catching graphics and exhibit banners are your only option.
This may sound intense but there’s a complete guide on how you can ace this process like a pro. Let’s take a look at it.
- Analyzing Your Real Estate
No, not the Beverly Hills mansions. Here, real estate refers to the blank canvas on which the artwork you want will be printed. This includes the booth banner and trade show backdrops. You must analyze the booth design wisely and use it in a way that people will remember your brand image. It is important to implement graphical content wisely. If you overload the canvas with graphics, it will come off as whimsical, disarranged, and straining. Remember, less is more.
- Communicating in Minimal Time
As mentioned earlier, you will barely get a few seconds of your attendee’s attention. Thus, it should be your graphic designer’s goal to convey your brand’s message in a meaningful way. Those 3-4 seconds are all you have to get the attendee to visit your trade booth. This is why the trade show graphic is should be creative and use taglines that will instantly catch the viewer’s attention.
Your graphic designer should measure the graphic elements’ effectiveness, before implementing them onto the canvas. These elements should entice the audience through impactful imagery and typography. Unless the design appears to do so, it shouldn’t be implemented.
These are all the things that an effective and eye-catching graphics of a trade booth will have. Keep these things in mind for the upcoming trade show and you will surely have a crowded booth.