Exhibiting at Gartner IT Symposium/Xpo 2026
Gartner IT Symposium/Xpo 2026 Booth Rentals — What Exhibitors Get
Gartner IT Symposium/Xpo draws 10,000+ CIOs and senior IT executives to the Walt Disney World Swan & Dolphin Resort in Orlando, FL, October 19–22, 2026. Gartner IT Symposium is the world's most senior CIO gathering — a resort-venue Xpo where enterprise-tech vendors compete for the attention of decision-makers with real budget. Turnkey booth pricing for this show runs roughly $66,300–$107,200 for a 30x30 island on a fully-inclusive basis, with smaller inline footprints starting near $12,100. Orlando pricing runs above our Las Vegas home market — most of the difference is freight and venue services, not design or fabrication.
Who This Footprint Fits
Because it's a resort-venue Xpo, footprints run compact: 10x10 to 20x20 enterprise-demo booths are typical, with sponsors taking 20x20 islands. Where we see the right fit at Gartner IT Symposium/Xpo:
- Enterprise software, cloud and security vendors
- Sponsors targeting CIO and senior-IT buyers
- Services and consulting firms hosting executive meetings
- Teams with a focused, senior-audience product story
What's Included in a Orlando Rental
Every quote is turnkey — one number on the proposal covers every line below:
- Photorealistic 3D rendering before approval
- Full pre-build and inspection at our Las Vegas warehouse
- Complete graphics production (backlit fabric, direct-print or tension fabric)
- Round-trip freight from Las Vegas to the Walt Disney World Swan & Dolphin Resort
- Certified, labor-compliant install and dismantle
- Show paperwork — EAC filing, COI, electrical orders, drayage coordination
- One dedicated project manager from kickoff to load-out
- AV specification, sourcing and on-site setup
Orlando Logistics
Florida is right-to-work, so Orlando labor is more flexible than union markets — but drayage and material-handling still need to be ordered correctly. We confirm targets before freight leaves Las Vegas. Plan freight for 5–7 days of transit and confirm your target move-in window early — the Walt Disney World Swan & Dolphin Resort fills its docks quickly during Gartner IT Symposium/Xpo.
2026 Pricing Detail
A turnkey 30x30 island for Gartner IT Symposium/Xpo typically falls between $66,300–$107,200. The variance tracks design complexity, AV and monitor count, and architectural detail:
- $66,300–$79,900: clean professional build, backlit fabric, standard counters, LED lighting.
- $86,800: monitor walls, upgraded lighting, second meeting room, theater capability, hospitality — the mid-market sweet spot.
- $107,200: premium materials, architectural ceiling, sound-private rooms, custom lighting design.
Rent vs Buy
For one to three shows a year, renting at $66,300–$107,200 per show wins on cash flow and design flexibility — you re-skin graphics each cycle and never carry storage or refurbishment. For five or more shows on stable branding, purchase can amortise lower, but at island scale the cost of looking dated mid-purchase-life is real. Most Gartner IT Symposium/Xpo exhibitors at this footprint rent.
Ready to Get Started?
Submit your show name, dates and booth number for a custom 3D rendering and full price within 24 hours. Every booth includes our warehouse pre-build guarantee and a dedicated project manager. For teams comparing venues, see our trade show booth rentals in Orlando.
