WHY CUSTOM EXHIBITS USA IS MORE EFFECTIVE FOR TRADE SHOWS?

97 percent attendees visit trade shows to check out what’s new in the industry. They also are keen to see what new things exhibitors have to offer.

Investing in a custom exhibit that mirrors your brand image will get attendees interested in your products/services.

Around 87 percent of the exhibitors find trade shows highly valuable for promoting their business and offerings. By leveraging the power of an impressively designed custom exhibit, they can draw the attention of the attendees towards their business and generate qualified leads.

Whether you’re looking to offer or introduce a new line of products/services, custom Exhibits USA make for the perfect choice across trade shows in the USA.

WHAT MAKES THEM SO EFFECTIVE?

Trade shows in the United States are highly competitive.

Several exhibitors from across the country and even the world compete, displaying their exhibits and peddling their offerings. Amidst such a competitive setting, it will be challenging for your exhibit to grab attention.

So, how do you get them to show interest in your exhibit?

There are two ways to do it; purchase a custom exhibit outright or rent the custom exhibit for the trade show.

Here is how you can make your Exhibits USA experience memorable.

MEETS YOUR SPECIFIC DESIGN NEEDS

Custom exhibits perfectly communicate your message to prospective customers the way you want it to.

For a lasting impact, your custom exhibit should be visually appealing and functional. Additionally, it should also include the right

• LAYOUT: Don’t let the footprint of your exhibit space be a limitation. Instead, maximize the available space and ensure your layout fits your objectives. If it’s possible, try to include presentation areas, demo stations, meeting rooms, and interactive games, without adding clutter. This will greatly impress the attendees and draw them in droves.
• GRAPHICS: Graphics in most cases change from trade show to trade show. So what clicked at one trade show may not be appropriate at the next trade show. To get it right, make sure that your exhibit structure and graphic treatment goes hand-in-hand seamlessly during the design process.
• COLORS, FINISHES, & TEXTURES: As the main ingredient of a successful custom exhibit, ensure they align perfectly with your brand identity and project the right image of your brand.
• DISPLAY: Most custom exhibits are generally built using modular walls, in wood or aluminum. Your custom display should ideally look like it was built as per your specifications for the trade show and not just as a display rebranded with your logos.
• ACCESSORIES & INTERACTIVE ELEMENTS: Your custom display should integrate into the rest of the elements in your booth like counters, furniture, audio and video, lighting, touch-screens, etc in a seamless manner to provide enhanced experience to attendees.
• Partnering with a professional trade show exhibit company will translate your vision into reality, include particular features, and maintain consistency in exhibit design colors, fonts, word choices, and styles.

CATERS TO YOUR SPECIFIC TRADE SHOW GOALS

Trade show goals give a sense of direction to pursue a specific target.

Many exhibitors generally look to attract qualified leads and cultivate them as customers. Some exhibitors may look to enhance their brand awareness while others look to use the platform to introduce a new line of products/services and attract the attention of potential buyers.

Eventually whatever the goal(s) you choose for the upcoming trade show, a custom exhibit is what will help you to reach out to your target-audience and increase the chances of successfully achieving your goal.

To better accomplish your goal(s), get your designers to design an eye-catching custom exhibit. They instantly attract the right people to your booth; boost your business; and achieve your goal(s).

1. ENHANCED CUSTOMER EXPERIENCE

Like all events, every trade show event start and end with customer experience.

To provide the best possible customer experience, you need to establish who your customers’ are and then look at each customer individually to understand how best to deliver a positive experience.

Your whole approach should be driven by helping them make the decision to attend the trade show and visit your exhibit; and maximize the return of their attendance at the trade shoe event. A custom exhibit that reflects your brand persona will greatly help to attract the right audience, offer a good experience, and later, build a visitor-base that benefits your business.

2. MORE FLEXIBILITY

Custom exhibits offer more flexibility. This can be a tremendous asset when you’re hopping from one trade show to another trade show in the US.

Each trade show in the US generally has different rules and requirements for aspects like booth size, placement, etc. If you have to put together the ingredients of your booth or buy a new booth altogether for each show it will eat into your trade show budget. Instead opting for a modular custom exhibit will give you the benefit of a flexible exhibit that reconfigures to accommodate the space you have without in any way sacrificing your corporate or product identity. Additionally, the latest materials that go into the making of the booth offer modularity and brand consistency adaptable to any trade show footprint without in any way diluting brand experience. Also, the variety of the latest materials available to contemporary exhibit builders is a lot greener. This will ensure fewer exhibits end-up in landfill.

Hiring a professional trade show exhibit company will help to construct an exhibit that is flexible and helps with reconfiguration needs as and when required. You can also include features that will help to either shrink or expand your exhibit display, like for example interchangeable graphics and shelves that will allow you to adjust your booth as you shift to different spaces.

3. OFFERS BETTER CONTROL OVER PRESENTATION ELEMENTS

A custom exhibit gives you greater control over how your products/services are showcased at the trade show; and also provides ample space for product demonstrations, mock-ups, and demos.

When interactive technologies like touch-screens or product demos are included, you put your product into the hands of the prospect. The tactile experience that they provide the prospect will help them to validate and vet your products before they look to buy them.

4. MAXIMIZE FACE-TO-FACE INTERACTION

Custom Exhibits makes it easier to incorporate latest exhibit design trends. For example, conference rooms or lounges within the custom build. They are a source of great relief to attendees as well as staff, who are on their feet the whole day.

Providing a place that offers seclusion from the noise and foot traffic will also help to create the ideal place for a meet and conduct business.

5. ATTRACT QUALITY LEADS

Trade shows attract people from different backgrounds with different requirements.

Rather than trying to draw the crowd and then qualifying which leads are potential prospects and which are not, it makes sense to focus on your target-audience.

With Custom Exhibits USA you have better chances of attracting quality leads, as it is a design-driven solution meant to attract the kind of leads you’re targeting. You will only need to make sure your message is cohesive enough to speak to the audience directly and your design is specific to that message.

6. SETS YOU APART FROM THE COMPETITION

Attendees at trade shows walk past different exhibits and proceed further. They only stop by at exhibits that have something interesting to offer them.

To get them to stop by your exhibit, investing in a custom exhibit design will significantly help to grab their attention and get them interested in what your business has to offer.

7. PRODUCTS

You will be competing with other exhibi6tors in selling the same kind of product to attendees.

In such a scenario, how will a prospect choose between two similar products?

According to Harvard Business Review, “Strategic differentiation is the answer.”

To differentiate your product from rival competitors’, centering your message detailing – Who you are; What you do; and What makes you different from others? will give a clear picture to the audience on what makes you the right choice.

Custom Exhibits USA designed to portray your brand identity will set apart your brand from the competition and pitchfork your brand as a leader in its line of industry.