Exhibition Design Examples

Exhibition Design Examples | Exhibition Designs | Creative Exhibition Designs

Our Portfolio

BROWSE EXHIBIT RENTALS BY DESIGN

Here are some ways to choose the perfect exhibition design examples for your trade show furniture that will help you in the upcoming event.

1. Comfort is a Priority

It cannot be stressed enough how important it is to choose comfortable furniture for your trade show booth displays.

When attendees are in your modular displays, you want them to feel comfortable and welcomed. This is especially important when you sit down for a meeting or chat.

For attendees to stay longer at your stand booth, you need to provide them with comfortable furniture. If you don’t, not only will they be uncomfortable, but they also won’t be able to concentrate and would want to end the discussion as soon as possible.

Make sure the seating furniture is cushioned rather than a hard surface and the tables aren’t wobbly.

2. Incorporate the Theme

Rather than having a piece of completely mismatched furniture that sticks out like a sore thumb, choose that furniture that complements your trade show exhibit design theme. This way your exhibition design examples will look whole, rather than separate units put together.

For example, So if you have a beach theme, rather than having bulking sofas and armchairs, opt for cushioned straw chairs.

3. Realistic Furniture

While you want to have furniture that matches your booth, be realistic about the design. Large seatings in small booths will make the stand look smaller. Similarly, if you are going for a professional look, the furniture choice must reflect that.

Also, if both your booth design and furniture are overflowing with colors it will overwhelm the attendees. Create a balance between the two to make the booth look cohesive.

4. Sleek and Small Designs

No matter what kind of exhibition design examples you have, customized or modular, big or small, avoid bulky furniture.

Firstly, they take up too much space, making it hard for people inside the modular displays to move around. Secondly, they make the booth look small. Thus, rather than it looking like a place for a quick discussion it might come across as a furniture exhibit.

5. Customize Them

If you have the budget, customizing your furniture is a great way to incorporate your brand and trade show booth displays onto it.

Rather than sticking to the plain old sofas and armchairs, customize the furniture to fit into your brand. Choose quirky designs and patterns that match the brand’s color. Or, turn normal things into furniture like tire seats, LED seats.

For example, if your color palette is red and blue, use those colors in your fabric. Or, if you have a futuristic theme, create futuristic-looking furniture to match it.

6. Storage

One thing many exhibitors fail to take into account while browsing through certain exhibition design examples for their booth is the storage aspect. While the furniture may be the ideal one, it can’t be placed in the trade show booth if it can’t fit into storage or requires an extra cost to transport.

Your furniture must be easy to store and transport. And by that, we mean that it mustn’t take up too much space that you have to compromise on your trade show exhibit design. Lackthereof will only require you to spend more money and might even delay the installation process.

7. Ties in With Your Booth

Sure, it is common for brands to have odd picks when it comes to their furniture with the aim to be quirky. But it becomes an eyesore if the furniture does not tie in with the trade show exhibit design.

We hope this article on exhibition design examples for selecting trade show furniture will help you in the upcoming event. At the trade show booth, it’s the small things that affect the attendee experience and become a difference between creating a memorable stand or not.

Something like furniture is the least concern for many exhibitors. However, it becomes a deciding factor of whether or not your brand provided a comfortable, inviting, and professional environment for the attendees.

Tip of the Day: Make sure that the color of the furniture matches or complements the stand booth. This will make your booth look like one whole unit rather than two separate elements placed together.

If you need assistance in building cool trade show booths for an upcoming trade show event, look no further. Our team of dedicated professionals will help you out. Contact us today for more details.

WHAT MAKES AN EXHIBITION DESIGN & HOW CAN EXHIBITION DESIGN EXAMPLES HELP?

Successful exhibition design examples have shown how a great exhibition design serves as the best first impression and gets people to stop to learn more.

What made all such successful exhibition designs so good is that they were highly innovative.

No wonder, of late innovative exhibition designs have become the flavor of exhibitors the world over.

What has made them such a hot flavor with the exhibitors?

The answer is they

Created a strong visual identity of the brand; generated a positive first impression; and established a presence at the trade show event. This helped to garner more customer leads and potential clients.
Helped to create an engaging setting for visitors. This in turn convinced them to spend more time at the booth and interact with the brand.
Helped to channel the flow of visitors through the booth. An intuitive exhibition design with eye-catching materials placed make the visitors feel at home.

Finally, according to a noted designer Jan Faulkner, “Innovative exhibition designs clearly communicate a subject or idea to audiences. Today’s audiences expect a seamless integration of digital media across all platforms – so they succeed when this is achieved, and also stand the test of time.”

WHAT IS EXHIBITION DESIGN?

You must have heard of the concept called ‘Exhibition Design’, but are not clear about what it exactly means. That’s okay for unless you’re an architect or an exhibit designer, you will clearly not know the real meaning and fundamentals of this concept.

Some experts term it as a creative process with which we can convey information through story-telling and environment. Others term it as a multifaceted methodology that translates informational narratives seamlessly into physical environments that connect with their audience on numerous levels.

Exhibition designs harness a combination of physical space and visual story-telling to create an environment that communicates information about your brand to the audience. They can either be limited to a single display or expressed in immersive, architecturally integrated environments.

The beauty of an exhibition design lies in its ability to harness physical space combined with digital storytelling and create spectacular environments that communicate with the audience.

HOW DOES THE PROCESS WORK?

The exhibition design process brings together graphic designers, multimedia specialists, interior designers, lighting and audio specialists, and so on, as an integrated team to find ways to express a feeling or theme through design and provide the visitors at the exhibition, a great visual experience.

Fusing various elements from immersive and interactive design to graphics, multimedia, object display, audiovisual and signage, etc, they work to produce a exhibition design that stimulate, inspire, and educate the audience,

No matter what brand is expressing itself through this process, it still has to deliver experiences and arouse the curiosity of the visitors at the trade show. The main purpose is to create narratives around a theme or topic which describe the brand best.

Ultimately, a great exhibition design brings stories to life in a meaningful way.

Many companies use exhibition design to attract the attention of potential customers’, spread brand awareness; and differentiate themselves from the competition at the trade show. Through immersive exhibition designs, they can manifest their own visions, goals, and interests, outlining their brand’s personality that they expose in front of the visitors at the trade show.

An immersive exhibition design encompasses virtually any medium from dimensional displays to digital screens, wide-format graphics, light boxes, and creative plays on the surrounding environment with unique sizes, shapes, and materials.

EXHIBITION DESIGN EXAMPLES

Today’s exhibition designs are increasingly media-driven, with the content generated by not just the designers and curators but also by the viewers themselves.

To click with the audience, an innovative exhibition design is a must.

Some good innovative exhibition design examples include

VERTICAL BOOTH SPACE

Some of the trade show halls are huge, especially in the United States which has some of the biggest trade show venues with gigantic halls in the world. Unfortunately, at most of the trade shows, there is a lot of wasted vertical space above booths.

To make your innovative exhibition design stand out at the trade show, make use of the available vertical space which offers a lot of potential for exhibition design elements like Dynamic Lighting, Floating Banner Signage, Mesmerizing Decorations, etc. By using the vertical space creatively with eye-catching exhibition design elements, you can catch the attendees’ eyes instantly and draw them over to your booth from across the venue.

Enchaining exhibition design elements also act as a memorable marker in huge exhibition halls for your booth as they are bright and glowing. They will help the interested attendees find their way back to your booth later.

VIRTUAL REALITY (VR) SHOW

Virtual Reality offers attendees a multi-sensory experience by transporting them to a whole new world; and exposing them to all sorts of settings. They will not only be able to feel your products/services but will also be able to experience the benefits they can offer them.

If you’re introducing a new product at the trade show event, but don’t have a prototype of the same yet, you can offer the attendees a 3D tour of the product with VR; or host a friendly VR competition about the product with prizes and rewards. This way, you can get the attendees to initiate conversations about them and get to learn more about the products/services.

By incorporating Virtual Reality demo into your exhibition design, you will also be able to naturally encourage the attendees to interact with your brand; AND experience a whole new level of enjoyable interaction.

AUGMENTED REALITY (AR) SHOW

Augmented Reality involves computer-generated graphics that overlay the real-life world. By merging the virtual graphics of the virtual world with the real world, you will be able to make your exhibition design content engaging; and also send across the right message to your target-audience.

You can showcase your offerings better by harnessing the power of Augmented Reality technology the right way; and make the whole process enjoyable to the audience and keep them highly engrossed.

DIGITAL SIGNAGE

Digital Signage is among the best exhibition design examples.

It can generate 400 percent more views than static signage. The better the quality of content and visuals displayed on the digital signage, the better they will help intimate, engage, and eventually get attendees’ to take a informed decision.

With Digital Signage, you can also

Display dynamic content including videos, and run your advertisements 24/7.
Replace digital content quickly and easily. This will help to save on print costs.
Target specific customer-segments by displaying relevant advertisements at specific times in a day.
Generate income from third-party advertisements.

However, the above mentioned aspects happening depends on the type of digital signage you use and the kind of content and visuals you display on the digital signage.

INTERACTIVE DISPLAYS

Exhibition Design is all about facilitating interaction with and engaging the audience.

For a robust interaction with the audience, there are fewer better exhibition design examples to facilitate it than with interactive displays.

What more, there are several forms of interactive displays.

One of the better ones is Interactive displays leveraging AR (Augmented Reality) technology that comes with monitor brackets already built in and incorporated into the exhibition design.

Then there are interactive displays that facilitate interactive communication with the attendees’ through different channels like the internet, social media, video, lead capture, and more. These channels are easily accessible with tech gadgets like laptops, tablets, mobile phones, TV screens, and so on.

Touch screen technology is another great form of interactive displays that can be used to better interact with the attendees’. It can display your website for the attendees’ to browse through it.

Other forms of interactive displays include the usage of iPad or Tablet to drive an online survey or quiz; or playing of YouTube product demonstration videos to attendees’ showcasing your products.

MOBILE DEVICE CHARGING STATION

In the Smartphone age, play smart with smart exhibition design examples.

What better exhibition design example can there be than a swanky mobile phone device charging station with spacious and comfortable seating space as a part of your booth

It is a common sight to see event attendees on their mobile devices browsing during trade shows literature. Most of them in fact will be using a mobile event app to stay in tune with the latest of agenda and network with other attendees at the show.

When you install a mobile device charging station in your booth, watch how on seeing it the attendees will make a beeline to your booth in droves. The very sight of a mobile phone charging station will charge them to rush to your booth and take a seat in the seating space to recharge their physical batteries while watching their mobile devices getting recharged. This will make sure that they stay updated on latest event happenings.

WHAT MAKES AN EXHIBITION DESIGN?

By now, you already have some understanding of what is an exhibition design and what are some of the best exhibition design examples that tells you how you can make a lasting impact on your audience at the trade show.

But what makes an exhibition design?

The answer to this question might differ from person to person. To make an exhibition design that is complete, it must

Have a space that conveys an inclusive story and encourages attendees to explore further. A compelling story with a well-crafted narrative will captivate the attendees and keep them engaged throughout the trade show.
Have a design theme that’s interesting and stimulating, with the focus predominantly on the products as well as the image you would like to have for your brand. Overall, the design theme must reflect what your brand stands for and is all about.
Have a clever interpretation design that’s unique with a wow factor; like say a purposeful text interpretation; it will communicate a clear story of your brand to the attendee.
Include compelling graphics or digital images that breathe life into the design. They help to draw the attendees in and provide a memorable experience.
Include audible, sensory, and visual elements that can keep the audiences’ engrossed for long. It is important that it displays the objects where possible in a multi-sensory way.
Have simple and bold colors that tend to grab eyeballs. A good exhibition design example of color is white, a widely used color that symbolizes purity and reliability. To extract the best possible advantage out of it, use white tones in the background of your booth, and then balance it with a riotous mix of bold or warm colors like orange, red, and yellow. When clubbed together in a perfect synchronization, they will inject a lively feel to your booth.
Project a clear message that is best conveyed through visuals and graphics. A good exhibition design example of this is the use of attractive illustrations and pictures; they help to reach out to the potential clients’, and leave a lasting impression on their minds.
Maintain consistent branding and design style to create a cohesive experience for attendees.
Be complemented with beautiful lighting that creates an initiative experience while initiating curiosity among the attendees.

Finally, make sure that your booth has a well-structured signage and wayfinding. This will facilitate hassle-free movement of attendees through your booth space.

CONCLUSION

Choosing the appropriate exhibition design company is important.

Hiring a reliable exhibition design company will ensure that you get access to the expertise and skills of professionals who can produce an exhibition design that will get people to sit-up and notice what your brand has to offer.

Besides, a professional exhibition design company well-trained in many different aspects of design applications; and acquainted with top exhibition design examples, can be expected to work closely with your team to estimate your design project and tailor a exhibition design to fit your needs.