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Trade show planning is a tedious process, and sometimes you can fall into the rabbit hole trying to get small details right. On the flip side, it leads to bigger issues if you don’t give each aspect enough weightage. And by that, we mean literal bigger issues — no attendees at your exhibition booth stand

“Customer is king” is a phrase you might be familiar with. Now, replace customer with attendee and apply it in the trade show context. 

No matter how amazing your modular displays might be or that you hired the top trade show booth design company, all your efforts will shatter like glass if the attendees walk past your displays for trade shows.

Now you might defend yourself and say “I’ve done everything right! From the banners to graphics to design.” 

Agreed. But there are some aspects of the trade show planning and execution that need to be polished to perfection to get the desired results. And lack thereof will keep attendees away from your trade show stands.

In this article rather than focusing on the positive elements, we’ve discussed the things that are negatively affecting your stand booth.

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So, here are some things that keep attendees away from your exhibition booth stand.

1. Mundane Design

What’s the first thing the attendees will see when they enter your exhibition stand booth? The booth design of course!

A trade show is an immersive experience for the attendees that begins as a visual treat to the eye. And to achieve that, one must have an impeccable trade show booth design. 

A mundane design gives the impression that the company has set up a booth display just got the sake of it. Moreover, it comes across as they are more interested in sales rather than building a strong customer relationship. 

More importantly, with the incomprehensible competition, a mundane design will easily get overshadowed by other better-designed booths.  

2. Poor Lighting

What comes as an afterthought to many exhibitors is the lighting. In the hustle and bustle of preparing eye-catching displays for trade shows, lighting is left to the last minute. Now, with poor lighting, what does that do to your exhibit stand?

Firstly, it makes the exhibition booth stand to look dull and gloomy. Secondly, people standing at a distance won’t know who you are or what you’re exhibiting. More importantly, most attendees would feel like your booth is a ghost stand rather than an actual exhibit. 

Even if you manage to get attendees, it becomes a strain for them to make out what exactly are you exhibiting. 

With all these things happening, your trade show booth will easily blend into the background, and you

3. Weak Sales Pitch

What if you have amazing trade show exhibits displays, with impressive exhibit banners, and all in all, everything about your booth is right. But you still don’t have a crowd in your stand booth, and even the ones you get manage to bounce away quickly.

We suggest it’s time you take a look at your sales pitch. If you can manage to attract attendees to your booth, but they leave after a conversation with the staff, there’s something wrong there. A weak sales pitch can easily hamper the impression the attendee has of your brand. 

Here, a weak sales pitch isn’t limited to just one lacking certain points or message, we’re also emphasizing the flow of the sentences, highlighted aspects, and the tone of language used. 

All these things ultimately affect how the attendee will perceive your brand. If you don’t highlight or include certain elements, you’re essentially wasting their time and have spent time talking about nothing. If your script doesn’t have anything to rope in the attendees, they won’t bite the bait. 

Similarly, if the flow of the sentences and tone of language used is too bookish, it comes across as too obvious and jarring. An effective script is one that blends seamlessly in the conversation while highlighting the needed information. 

We hope this article helped you understand what you could improve in your exhibition booth stand to increase foot traffic.

With all that’s said and done, it’s important to understand that while you need to have certain elements in your trade show booth to attract attendees, they have to be executed effectively. 

And while it’s completely normal to make mistakes at the show, it’s even more important to salvage them as soon as possible.

REASONS WHY WE LEAD

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Request A Stall Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

Tip of the Day: If you have had an unsuccessful trade show, we advise you to take a look back and analyze all the aspects before investing in something new. Many times, the key to attracting attendees and gaining lead is all about brushing up the existing elements.

If you need assistance in building cool trade show booths for an upcoming trade show event, look no further. Our team of dedicated professionals will help you out. Contact us today for more details.

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SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
United States of America
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