There was a time when trade shows and exhibitions were considered as more of excursion trips meant to be enjoyed. They still are today but combine pleasure with serious business.

In the cut-throat, ultra-competitive business landscape, trade shows and exhibitions have become more business-oriented with businesses looking to out-beat each other to cultivate the audience. The audience however has become smarter and no longer satisfied with something that they had seen earlier. They want something new and fresh each time they attend a show.

To stay a step ahead of competition and retain audience’s attention, your Booth should ideally sport a fresh, new look every time. Experimenting with Exhibition Booth Ideas cleverly will ensure your booth has a fresh feel at every show communicating a new sales pitch to accumulate valuable leads.

Best of Exhibition Booth Ideas

In many cases, almost 90 percent of exhibition booths look very much identical. They present the same picture –design with graphics; takeaway gifts; placement of products; and so on. This can put the audience in a fix, making it difficult to select which among them to visit.

This is where you need to think smart and play smart. It becomes imperative to stand apart in a league of own.

But how do you make this happen?

This is where the following Exhibition Booth Ideas will guide you the right way.

1. Go For A Minimalist Booth Design

In the United States, a vast majority of attendees prefer a booth that sports a minimalist design; and space spacious enough for the attendees to make their around comfortably. They also prefer the booth area to sport a neat and clean look with promotional items like flyers, brochures, etc, kept in a separate area at a distance from the booth’s main entrance.

A minimalist booth design comes with clean lines, ample white spaces, and minimal of graphical elements. There is total clarity of form and simplicity. For better impact, the booth design should adhere to the same appearance; and maintain consistency through the event to create a sense of cohesion.

Aside from a minimalist look, the booth design must be easily accessible to the attendees. By ‘easily accessible’, it does not mean just a minimalist booth design and clean booth space, but also pleasant design color scheme, comfortable furniture, or even booth staff. 

2. Graphics

Graphics are the cornerstone of any booth and a great way to draw attention to the booth design. They are the first design element to be noticed by the attendees at events. For a favorable first impression, get the graphics right without overplaying or underplaying its look. This will help to effectively communicate your brand message to your audience.

Visual elements are critical for attracting and retaining the attention of attendees.

Consider elements like custom artwork and creative design done in-house; taglines that reinforce the uniqueness of your brand’s identity; striking branding; strategically positioned logos; and visual messaging that perfectly aligns with your brand. 

To make it more eye-catching, the graphics should co-exist harmoniously with the branding elements. When it’s effectively complimented by branding elements like logos, colors, and typography, they help to create recognizable visual identity.

Don’t forget to make sure your booth design does not get overcrowded with too many graphics. They tend to project a wrong impression or drive away the attendees’ altogether. Additionally, ensuring the right mix of rich-quality graphics and signage with backdrops will help to effectively convey your brand’s message; and build interest in your brand among the attendees.

3. Text

The role of text is equally important. They educate the attendees about your business and offerings.

To be truly effective, make sure the text 

• Is concise and to the point in a font that’s easily visible to and readable by the audience.
• Is simple enough to create immense interest. Try to use bullet points to highlight the value and benefits of your offerings.
• Does not contain excess information as they dilute the value of the graphics.
• Maintains a semblance of white space (around 40 percent) to balance the booth design.

4. Color Scheme

Colors like text play a hugely important role.

There are many colors around. However, colors like blue, green, yellow, and red are generally given more prominence by most brands. Likewise, your booth design should include such colors based on what you intend to communicate to the audience.

The colors you choose ultimately should

• Reflect your brand profile and align with your brand objectives.
• Make the attendees at the show aware about your latest products. Blue color makes for the right choice.
• Present your products as one that are sustainable and eco-friendly. Green is the appropriate color choice.

5. Lighting

Your lighting selection should ideally set the tone for the booth design.

So, getting it right is crucial. At the same time, you also need to make sure that the lighting choice is not too extravagant. They tend to negate the effects of other elements that make up the booth design.

Your choice of lighting should ideally be 

• Be bight and engaging enough to get the attendees to not only see booth design but also see other aspects of the booth.
• Stay consistent throughout your booth space. If you’re using different lighting sources within one area of your booth, then make sure that they all have similar color temperatures, warm or cool, and brightness.
• Add depth to the booth design. Like for instance, improve the texture of the graphics.
• Set the right ambiance for your booth. For example, illumination of walls and areas within the booth will give it a bright glow.

Lighting techniques are equally important. There are several lighting techniques today, from exhibit lighting to accent lighting and more. Try to experiment with technique to check which among them will best add enhance your booth design’s appearance.

6. Flooring

Rapid advancements in flooring materials and technology have enhanced the importance of flooring in recent years. 

There was a time in the past when only standard flooring was the norm. They were either too bland or dull to make a strong impact. Additionally, they also did not sync well with brand aesthetics and colors.

Thanks to advances in flooring materials, exhibitors today can use custom flooring to

• Enhance the appearance of their booth designs. When the right colors and texture are added to the design, the overall effect can be sensational.
• Alter the look of their booth and make it more inviting to the audience.
• Provide comfort to people’s feet including booth staff that are often on their feet for almost the whole day at the event.

There are other flooring options that can also be tried. Like, 

• Flex Floor. It is portable and inexpensive. 
• Hardwood flooring. It provides a luxurious touch to the booth.
• Plush Carpet. Available in an array of colors, lightness, styles, and thickness, they elevate the booth’s aura. 
• Rolled Bamboo. It synergizes the best of lightness and strength for an eco-friendly look.
• Interlocking Carpet made of EVA foam which is a cost-effective and comfortable. 
• Interlocking Floor Tiles. They are known as anti-fatigue floor tiles, and are a suitable choice for exhibitors on a modest budget.

7. Storage

It is important to have a built-in storage space as an element of your booth design. 

Having a built-in storage space in your booth will help to 

• Ensure a space within the booth to store and lock-up valuable items like giveaway prizes, gadgets, etc, when not used.
• Keep your promotional materials and giveaways out of sight and at the same time within reach when required.
• Keep your booth clean and not get cluttered with unwanted items that are not being used but will be required later.
• From shelving to towers, workstations, etc, they are a number of storage options to select from. Whatever the selection you make, have them placed strategically within the booth. This will greatly enhance the appearance of your booth design.

8. Harness The Best of Audio-Video Elements

• Effective use of audio-video elements is among the best exhibition booth ideas.
• Eye-catching audio-visual elements in many ways serve as a preview of what your business is all about and can offer the audience.
• Select audio-Visual elements that best represent your brand. This will help to  
• Showcase core product/service even better.
• Determine the number and placement of screens.

9. Touch Screen Integration

Touch-screen can be seamlessly integrated with your booth design. There are several options available today with limitless possibilities for experimentation.

Try to integrate touch-screens with booth design in any one of the following ways.

• Placement of few monitors or tablets that capture lead contacts information.
• Showcasing of product videos, demos, or 3D models.
• Facilitating social media connections, or assist in keynote presentations.
• When they are strategically placed, they can serve as a self-serve information kiosk.

10. Virtual Walls

Virtual Walls, also known as LED Video Walls, are easy to work with. They also help to create bigger and better video presentations. 

Like sensory LED walls, Virtual Walls too can transform the aura of the booth design in unique ways. When LED and Projection Surfaces are combined with them, they create a digital, interactive wall.

Virtual Walls also help to spot movements; build or be used by attendees to write messages or put down notes; and create pictures or play touch-screen games.

11. Interactive Screens

In the United States, attendees at trade shows tend to patronize companies that offer high value products and services. 

To capture their attention at the event, your booth staff needs to effectively present the company’s capabilities through interactive visual mediums. They disseminate information to the audience. When presented by a knowledgeable person adept in the art of speaking, they stand out.

Interactive Touch-Screens is a good example. They effectively respond to touch-enabled visitors. When they have brief and powerful write-ups or commercials about your business, the booth staff will not have to explain about your business. The attendees will directly approach the touch-screen display and engage with your brand.

Another good example is Interactive Product Demo. It can include a demo or video with free trials supplemented with prizes to get the audience more interested. It is a great interactive medium to get the attendees to personally experience your products/services