WHY CUSTOM EXHIBIT TRADE SHOW MAKES FOR THE RIGHT SELECTION?

Trade shows for many companies have become an arena to understand their audience and where exactly they stand in their eyes.

An eye-catching custom booth can significantly amp up your presence in their eyes. Tailored to fit your brand’s aesthetic, they help establish your brand presence on the exhibit floor.

Working with a professional Exhibit Trade Show company will give your booth a distinctive appeal. Synergizing custom booth design with high-class materials will give the booth a unique look and feel.

WHAT MAKES IT THE RIGHT SELECTION?

74 percent attendees’ say engaging with exhibitors who showcase Custom Exhibit Trade Show convinces them to buy products/services on display.

A custom exhibit can make a tremendous difference to your presence at the event.

1. HELP BETTER ENGAGE WITH TARGET-AUDIENCE

Trade shows provide a fabulous opportunity to engage with prospects as well as customers’ keen on exploring what you have to offer them.

Although, there are plentiful opportunities to advertise a business, there can be fewer better ones than trade shows to introduce your brand and offerings to a wider mature audience.

You get the chance to connect and interact with them face-to-face. With an impressive custom exhibit trade show, you succeed in winning half the battle. The leads you garner at trade show events can again be re-targeted later for seasonal or holiday promotions.

2. MEET YOUR SPECIFIC DESIGN NEEDS

Visitors attend trade shows to not just see what new products/services you have to offer. They also come to see what’s unique about your exhibit that differentiates it from others.

This is where having a custom exhibit helps.

You can have it designed to disseminate your message the way you want it to. They help to generate brand awareness significantly and enhance your brand identity.

Additionally, ensure the following.

• LAYOUT: Don’t let the footprint of your exhibit space bother you. Instead, maximize the available space and ensure your layout fits your objectives. If possible, try to include presentation areas, demo stations, meeting rooms, and interactive games, without adding clutter. This will greatly impress the attendees and draw them in droves.
• GRAPHICS: Graphics in most cases change from trade show to trade show. What clicked at one trade show may not work at the next trade show. To get it right, make sure that your exhibit structure and graphic treatment goes hand-in-hand seamlessly during the design process.
• COLORS, FINISHES, & TEXTURES: As the main ingredient of a successful custom exhibit, ensure they align perfectly with your brand identity and project the right image of your brand.
• DISPLAY: Most custom exhibits are generally built using modular walls, in wood or aluminum. Your custom exhibit should ideally look like it was built as per your specifications for the trade show and not just as a display rebranded with your logos.
• ACCESSORIES & INTERACTIVE ELEMENTS: Your custom exhibit should project a cohesive look. All the elements in your booth like counters, furniture, audio and video, lighting, touch-screens, etc, should flow seamlessly to deliver enhanced experience to attendees.

Details also matter a lot. It is important for the visitors to know who you are, what you are, and what you offer. This will help them know why they need to choose you.

Partnering with a professional exhibit trade show company is advisable. They help to define and translate your vision into reality, include particular features, and maintain consistency in exhibit design colors, fonts, word choices, and styles. You also stand to benefit from valued assistance on every aspect of your exhibit design.

3. BRING BRAND VISION TO LIFE

Potential customers generally will be interested in experiencing your brand and determining what makes it different from others of its kind.

A custom exhibit will allow them to experience your branding components from design to logos, images, messaging, etc. It will help to not only project your brand identity effectively but also showcase your brand and improve brand recall value in a way the show audience will begin to associate your brand with your exhibit.

Your custom exhibit should ideally be an extension of your brand identity, maintaining consistent colors, fonts, and visual elements. When they accurately align with your brand identity, they reinforce your brand’s unique values and personality thus making it easier for the attendees to understand your business and offerings; develop trust, and maintain a positive picture of your brand image in their minds.

As the physical and emotional manifestation of your business’ personality, your brand should send across the right message to the audience at a trade show. This will help to forge an emotional connect between prospects and your brand thus deepening the bonds of loyalty.

4. DELIVER ENHANCED CUSTOMER EXPERIENCE

Like all events, every trade show event start and end with customer experience.

A custom exhibit trade show booth that reflects your brand image will significantly help to draw the right audience in, and provide a memorable experience

Before that it’s important to establish who your customers’ are and then look at each customer individually to understand how best to deliver a positive experience. The inputs gathered will be useful in crafting a custom exhibit that maximizes the return on your investment.

5. COME FACE-TO-FACE WITH PROSPECTS

Marketers today have plentiful avenues to reach out to the people.

Online advertisements and digital marketing make up a large part of many companies advertising budgets. Although they are popular and extensively used, they cannot ever replicate the goodwill and trust your business can potentially build and consolidate by meeting people face-to-face.

Even a brief interaction or presentation of your business’ capabilities can make a tremendous difference on prospects at a trade show.

A custom exhibit gives you the opportunity to build real-life relationships with prospects and convince them to make informed decisions. It also gives you the chance to collect their personal details like email ids, phone numbers, or addresses which are far more valuable than cold calls.

6. FORGE BUSINESS-TO-BUSINESS CONNECTIONS

A custom exhibit presents a unique opportunity to build fruitful partnerships and network with peers in your industry.

You also get to

• Engage in cross-branded promotions with companies that complement the offerings you provide. It will become easier for you to find distributing partners or larger big box stores interested in including your products in their collection.
• Forge and cultivate new connections and collaborations. Likeminded people with similar interests will gather at one place giving you the opportunity to connect and forge meaningful business-to-business connections.
• Discover innovative ideas that drive industries forward. Trade show events have the uncanny knack of inducing unplanned interactions which can lead to meeting of minds and result in discovery of innovative ideas, and formation of new professional relationships.
• Hold in-person meetings that are crucial to build long-term networks with each other.

7. STUDY COMPETITION AT CLOSE QUARTERS

There are fewer better platforms than trade show events to observe competition at close quarters.

At a trade show, you get to

• Observe well-known competitors up-close and what kind of tactics and strategies they adopt.
• Have the opportunity to see up-close how your direct competition is doing and what makes their exhibits tick so well or not well.
• The inputs gathered will help to fine-tune your own trade booth strategies and presentation for the next trade show event.

8. ENSURE COST-EFFECTIVE MARKETING

Participating in trade shows entails significant amount of investment.

You need to pay Registration Fees, Cost of constructing a trade exhibit and have it customized, cost of training and sending your staff to the event, and so on. Put together and calculated the costs can run into a high figure.

However, the potential return on your investment in a custom exhibit trade show booth can significantly dwarf these costs, provided you’re smart enough to effectively cultivate qualified leads and generate buzz around your brand.