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Let’s look at a scenario. So the trade show is finally over and you managed to get several leads and sales. What now? Your trade show journey doesn’t end with the dismantling of your exhibit rental Los Angeles. People have busy lives, and in the hustle and bustle of things, they may be a lead, they won’t necessarily remember your brand after a few days. After all, there were several other exhibit systems that they visited as well. So how does a brand stand out or even stay in the attendees mind after the event is over? The answer is simple — post-trade show marketing. What does that mean? Even after the event is over, there’s a good chance that the attendees will forget most of the trade show stands that they visited. So, in order to jog their memory, companies follow-up on them with marketing strategies and turn leads into sales and so on.
Here are some post-trade show marketing tips you can incorporate for your exhibit rental Los Angeles.
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Post-Trade Show Marketing Tips for Your Exhibit Rental Los Angeles
1. Thank You Email
Irrespective of whether or not the attendee is now a lead, send out thank you emails to all the attendees who visited your booth design display and be sure to do so promplty after the event gets over. This shows that you are appreciative of their presence and participation in your trade show exhibit and want to further continue to do business with them.
2. LinkedIn Connections
Along with the follow-up messages and thank you email, be sure to connect with the attendees on LinkedIn. You could shoot a message by introducing the brand and its latest offerings and nurturing those connections. By connecting with the attendees on a professional space like LinkedIn, there’s a good chance you might gain new connections and even reach out to other
3. Send Out Purchase Orders
At the trade show, apart from the leads, if you managed to make any sales, send out those purchase orders along with an email or SMS informing the attendees about the same. This shows that you want your customers to have their products as soon as possible and carry out timely deliveries.
REASONS WHY WE LEAD
We provide you with 150 fair rental booth design options to settle on including modular and customized, add-on feature integrated, and fully customized booth designs.
We understand how expensive booth displays are, so with our no hidden charges policy, you won’t have to pay anything more than what is mentioned.
Reusable and Affordable
Our booth displays are both reusable and affordable, fitting every budget. You'll use an equivalent rental booth made from eco-friendly materials across various trade shows.
Our team of designers has a decade’s experience and has created numerous meaningful and attractive brand graphics that boosts the booth rentals’ aesthetic value.
We design and execute your trade show booth displays at a production unit with the help of cutting-edge technology and conduct thorough quality inspections.
Digital is everything today. We assist you to build a meaningful and unique brand experience for the visitors at your show booth using leading technologies.
Our team of on-ground experts provides you with complete support for the installation, monitoring, and dismantling of your booth rentals at the trade show floor.
Quality Execution Assured
We adopt a dual-stage demonstration policy wherein after a mock-up of your display, we do a thorough quality inspection before the booth structure goes on-site.
Right Value for Money
Our transparency policy, ﬁxed price for all principle, and practice to have control of overhead charges ensure you get the right value for your money.
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Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your ﬂoorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.
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Are you exhibiting in a new country for the ﬁrst time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.
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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.
4. Write Blogs About the Event
Market your trade show booth design by writing a blog about the event. You can talk about the highlights of the event such as any product demonstrations, games, product launches, speakers, Q&A sessions, contests, and so on. This gives the people who weren’t able to attend the event or booth an idea about what happened. You can also talk about some details of the exhibit rental Los Angeles, giving them an insight into the whole process of exhibiting at the trade show. In addition to this, you can also go into details about the products that were displayed and direct them to the purchase the same. With the right keyword and SEO, you can easily top the trending list related to the trade show.
5. Use the Complete Attendee List
At any trade show, people register weeks or months in advance. As an exhibitor, you might have access to the list of attendees who will be attending the event. Obviously, it’s irrational to assume that every single person on that list will visit your exhibit rental Los Angeles, but you can always use the list for your post-trade show marketing. Segment the list and create hyper-specific messages and send them accordingly. This way, even if the attendees didn’t attend your trade show booth design, they can know about your brand and what you’re selling.
6. Show Your Happy Attendees
It goes without saying that you will market your trade show display rentals on social media. So, apart from posting pictures and videos about the booth, post about the attendees (with their consent, of course). Be it a photo of them during a game, checking out a product, photo booth, product demonstrations, interacting with the staff, and so on. Since people influence people, when users see all these happy photos, it will give them the impression that you have something unique and exciting to offer. Furthermore, when the attendees see their photos on your official social media handle, it could increase your engagement and bring in new followers.
We hope this article helped you understand the post-trade show marketing tips you can incorporate for your exhibit rental Los Angeles. Marketing your brand and its booth design display after the trade show is over is crucial in gaining leads and turning them into sales. More importantly, with the right marketing strategies, you can make the leads and customers feel important and valued. In doing so, they just might consider purchasing something from your company.
Tip of the Day: You can also invite them for another trade show, webinar, or event that you are hosting with exhibit rental Los Angeles. This gives the impression that you appreciate their presence and will make them feel valued and important.
If you need help in building cool trade show booths for an upcoming trade show event, look no further. At Exhibit Rentals, our team of dedicated professionals have a decade’s worth of experience and will be happy to help you out. Contact us exhibit rental Los Angeles today for more details.