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Creating and executing a trade show booth is quite the challenge, be it a seasoned or first-time exhibitor. But a successful booth isn’t determined only by the design of the stand or by the sheer size of it. Whether you need a booth in Las Vegas, London, or exhibit rental Chicago, there are certain things that need to be present in your booth for it to be effective. Here is a list of the essential elements you need for your exhibit rental Chicago.
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What are the Essential Elements for Your Exhibit Rental Chicago?
Chicago is a bustling city known for its rich history, diverse culture, and vibrant atmosphere. It is also a popular destination for trade shows, conventions, and other types of events. Exhibit rental in Chicago is a great way to showcase your business or product in a professional and effective manner. Whether you are looking to participate in a trade show, conference, or other event, renting an exhibit can save you time and money while still allowing you to make a big impact.
If you’re planning to exhibit at an event in Chicago, there are a few essential elements that you’ll need to consider in order to make the most of your experience.
1. Interactive Activites
Trade shows are all about interaction. At the core of it, they are held to provide both the companies and customers with a platform wherein they can interact and network with each other, build relationships that might not be possible otherwise. So, the best way to interact with the attendees and get them interested in your exhibit rental Chicago is by including interactive activities. This has a two-fold advantage. Firstly, it creates a memorable experience for the attendees that they associate with your brand. Secondly, you increase your chances of gaining leads.
You don’t need to go over and above when it comes to interacting with the attendees. Some games, contests, raffles, product demonstrations, presentations, interactive displays are enough to do the trick.
2. Technology
It cannot be denied that pop up displays for trade shows without technology seem out of place or simply lacking in today’s age. Since technology has taken over almost every aspect of our lives, the same should tumble into your booths. Technology in your exhibit rental Chicago needs to exist even if it’s in the basic form. Be it video walls, kiosks, tablets, interactive displays, or simply an online survey after the trade show. Incorporating technology into the booth not only gives the impression that you’re up-to-date with the times, but also makes your working easier.
3. Eye-catching Booth Design
When you first walk into a trade show floor and are deciding which booth display to enter, what is the first thing you notice that attracts you to any exhibit? Obviously, it’s the trade show display design. It goes without saying that the better your trade show booth looks, the bigger crowd you are likely to attract. Why is that? Firstly, people assume that if your booth looks good, you are surely exhibiting something worthwhile.
Secondly, it gives the impression that you have put in thought to create a memorable experience for the attendees and aren’t just about sales. In other words, it shows that you want to provide your customers with the best services and experience you can offer.
REASONS WHY WE LEAD
Booth Designs
We provide you with 150 fair rental booth design options to settle on including modular and customized, add-on feature integrated, and fully customized booth designs.
Transparent Pricing
We understand how expensive booth displays are, so with our no hidden charges policy, you won’t have to pay anything more than what is mentioned.
Reusable and Affordable
Our booth displays are both reusable and affordable, fitting every budget. You'll use an equivalent rental booth made from eco-friendly materials across various trade shows.
Creative Graphics
Our team of designers has a decade’s experience and has created numerous meaningful and attractive brand graphics that boosts the booth rentals’ aesthetic value.
Turnkey Service
We design and execute your trade show booth displays at a production unit with the help of cutting-edge technology and conduct thorough quality inspections.
Digital Experience
Digital is everything today. We assist you to build a meaningful and unique brand experience for the visitors at your show booth using leading technologies.
On-site Support
Our team of on-ground experts provides you with complete support for the installation, monitoring, and dismantling of your booth rentals at the trade show floor.
Quality Execution Assured
We adopt a dual-stage demonstration policy wherein after a mock-up of your display, we do a thorough quality inspection before the booth structure goes on-site.
Right Value for Money
Our transparency policy, fixed price for all principle, and practice to have control of overhead charges ensure you get the right value for your money.
Request A Free Quote
Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.
Request A Stall Design
Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.
Request A Call Back
Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.
4. Follow-up Strategies
People have a busy schedule. So, while you may have caught their attention at the trade show floor, the chances of them remembering your brand a few days after the event decrease given how busy things can get. Then, how do you get attendees to remember your brand or even remind them about it? You create a follow-up plan! Be it in the form of email or SMS, be sure to reach out to the leads after the event. This is could by simply asking for feedback or directing them to your brand’s website. However, don’t send spam them with messages as this might lead them to not do business with you at all.
5. Trained Staff
Even the fanciest and tech-savvy trade show exhibits displays are all for naught if they don’t have trained staff. After all, at the end of the day, it’s the trade booth staff that has to interact and engage with the attendees. Your booth staff not only needs to be knowledgeable about the brand and its products, but they must also possess excellent communication skills to be able to put forth the sales pitch and gain leads. In addition to this, they must also be able to answer the attendee’s questions or even direct them to the right person without coming across as unprofessional or rude. The more positive your staff is, the better it reflects for your company.
We hope this article helped you understand what are the essential elements for your exhibit rental Chicago.
Even the best trade show displays will fail to garner a crowd and gain leads if they don’t have these basic elements in their booth. Why is that? This is simply because while flashy elements and hype about a certain brand might make you known, but if you can’t incorporate the basics of any booth, your brand will suffer.
Finally, you’ll need to have a plan in place for follow-up and lead generation. This should include a system for capturing contact information from visitors, as well as a plan for follow-up after the event is over. Whether it’s through email marketing, direct mail, or phone calls, it’s important to have a plan in place to keep in touch with your leads and nurture them into customers.
In conclusion, exhibiting in Chicago can be a great way to reach a large and diverse audience. However, in order to make the most of your experience, it’s important to have a clear and compelling message, an effective layout, high-quality graphics, well-organized products or services, a strong team, the right equipment and technology, and a plan for follow-up and lead generation. With these essential elements in place, you can create a memorable experience for your visitors and generate leads that will help you grow your business.
Tip of the Day: If you’re a first-time exhibitor, we suggest working with a trade show company for your booth. Not only are they professionals with tons of experience, creating the best for you, but they will also help you get an idea of how to go about the exhibiting process.
If you need help in building cool trade show booths for an upcoming trade show event, look no further. At Exhibit Rentals Chicago, our team of dedicated professionals have a decade’s worth of experience and will be happy to help you out. Contact us today for more details.
