The second largest state in terms of land mass (behind Alaska) and population (behind California), Texas is located in South-Central USA. Bordering Mexico to the South, New Mexico to the West, Oklahoma to the North, Arkansas to the North-East, and Louisiana to the East, Texas is a hugely popular trade show destination. 

With more 250 million visitors annually, it is one of the most visited states in the United States, with several convention centres. Among the most famous lot, NRG Park in Houston is the biggest (among the top ten in the United States). With an exhibition space of over 1,056,231 square feet, the 350-acre complex comprises of four facilities – NRG Center, NRG Arena, NRG Stadium, & NRG Astrodome. Each of the facility can host large trade shows, concerts, sporting events, meetings, and conventions. 

To elevate your event’s impact at Texas trade shows, opt for an exhibit rental Texas booth that is tailored to your specifications. Then, watch how it will make all the difference to elevate your event’s impact several notches up.

ELEVATE WITH EXHIBIT RENTAL TEXAS

Staying ahead of your competition at a Texas trade show is a battle of continual challenges. You need to have an exhibit rental Texas that is eye-catching and one-0f-a-kind. 

OPT FOR A UNIQUE LAYOUT

Your exhibit rental Texas booth layout will play a crucial role in attracting and retaining visitors.

You will need to take into consideration certain aspects underlined below while planning your exhibit rental Texas booth layout.

• NAVIGATION & FLOW: Your exhibit booth layout should ensure easy navigation for visitors, allowing them to move around your exhibit booth comfortably and explore your offerings. Additionally, make sure to have clear pathways, well-defined areas for product demos or interactions, and strategically placed displays, to enhance the visitor experience and also encourage them to stay put in your exhibit booth space for a longer time.
• FUNCTIONALITY & ACCESSIBILITY: A well-designed exhibit booth layout should consider the practical needs of the visitors by providing sufficient space to move around and engage with your offerings. Including features like product displays at eye-level with accessible information, interactive elements, and seating areas will make your exhibit booth layout more welcoming and visitor-friendly.
• ENGAGEMENT & INTERACTION: A well-designed exhibit booth layout will encourage more robust visitor-engagement and interaction. Inclusion of areas for product demonstrations, interactive displays, and multimedia presentations or hands-on activities will provide opportunities for the visitors to experience your offerings first-hand thereby helping to foster meaningful connections and increasing the chances of visitor retention.

To elevate your event’s impact, you need to get creative and make the maximum use of the available space. Try to maximize the available space to the best possible extent so as to showcase your offerings in the best possible light by including 

• UNIQUE PIECES: By a unique piece, it is meant a whimsical piece or something close to it that portrays your brand in a humorous way.  If done accordingly, it will create a big effect.
• LIGHTS IN UNUSUAL SPOTS: When you have lights in unusual spots, they tend to generate curiosity among the visitors. Like for instance, LED furniture with LED seats; they will instantly draw the attention of the passers-by who will only be too curious as to how it feels to sit on them.
• SMALL DISPLAY STANDS: When you install art works in small display stands, they tend to grab the attention of the visitors while additionally ensuring more space within your exhibit booth for attendees to move around comfortably.

Overall, your exhibit rental Texas booth layout should seamlessly flow from one feature of the exhibit to the other. This will make it look more inviting, project your brand in a favorable light, and elevate your event’s impact.

MAKE USE OF EMPTY & NEGATIVE SPACE

While making the maximum use of your exhibit booth layout space, make sure to leave some empty space in your exhibit booth.

Keep it clean and inviting with a pleasing appearance instead of stuffing it with clunky furniture or bulky inventory items. This will ensure that the visitors feel more comfortable and relaxed when speaking with your exhibit booth representatives. 

Similarly, leave some negative space within your graphics; say around 40 percent empty space. This will make the graphics look more pleasing while at the same time not overpowering your message or burying your brand in excess of visuals. If done accordingly, they will work wonders to create an impressive first impression.

SELECT THE RIGHT DESIGN THEME

The theme you choose for your exhibit rental Texas booth is important. Choosing the appropriate theme can help you create a cohesive and consistent exhibit booth design that suitably represents your brand identity and message.

A theme can be based on anything from a concept to a story, color scheme, or even a problem. For an example, let us say that your company sells electronic gadgets. Then, you can have a theme of ‘fun’ or ‘enjoyment’ that comes with using a modern electronic gadget. Likewise, if your company is a travel agency and looking to encourage people to opt for its travel plan schemes, then it can have ‘adventure’ or ‘’escape from boredom or stress’, as the theme.

Choosing the right theme will ultimately help your exhibit booth to attract attention and evoke curiosity among the visitors. 

USE THE RIGHT VISUALS

Visuals play a very effective role. They can include animations, graphics, logos, images, signage, and videos, each of which can communicate your value proposition to the audience at the trade show. 

Including the appropriate visuals in your exhibit rental Texas booth design will catch the eye of visitors. The visuals should ideally be simple yet bold and impactful at the same time; and clear and relevant to the theme of your exhibit booth design. For example, if your company is engaged in selling homecare products, then you can have visuals that show the benefits of such products; before and after usage photos; and testimonials. 

Avoid at all costs, cluttering your exhibit booth with excess or minimal of visuals as they tend to confuse or overwhelm the visitors.

USE THE RIGHT COLORS

Visitors to Texas trade shows are known to appreciate exhibit booth designs that sport the right blend of visuals, colors, and tones. 

Keeping this in mind, make sure that your exhibit rental Texas booth sports the right colors and tones. Cooler colors like blue, green, and white will give your exhibit booth a professional appearance while colors like orange, red, and yellow will make it feel more engaging.

Eventually, whatever colors and tones you choose should be in moderation to make it stand out from the crowd at the trade show. 

USE THE RIGHT BRANDING & MESSAGING

To elevate your event’s impact, your exhibit rental Texas booth design should effectively communicate your brand’s identity, key messages, and values. 

Clear branding elements like logos, colors, and taglines should help the visitors to understand who you are, what you do, and what you offer. When you combine them with engaging visuals and well-crafted messaging they can create a lasting impression among the trade show visitors and generate sustained interest that can last even after the trade show is over.

MAKE YOUR EXHIBIT BOOTH INTERACTIVE

Visitors to Texas trade shows will greatly appreciate if your exhibit rental Texas booth is interactive and offers them an immersive experience. The more your exhibit booth is interactive, the more it will be able to engage visitors and create a memorable immersive experience. 

Interactive elements can be anything from games to contests, quizzes, surveys, giveaways, polls, etc. Try something like,

• Fun games with the likely chance of winning a prize. They will encourage the visitors to spend longer time at your exhibit booth and at the same time, give your representatives the opportunity to interact with potential customers’. For instance, if your company is engaged in making fitness products, then include a game that tests the visitors’ fitness and physical abilities.
• Interesting quizzes or contests with prizes that test the visitors’ knowledge of the products offered by your brand. This will present you with the opportunity to collect valuable data and feedback from the visitors including their preferences or opinions.

Aside from the above, incorporate touch-screen technology or host giveaways or feature product demos, all of which will encourage more visitors to participate in and get interactive with your content.

KEEP KEY MESSAGING BRIEF, YET POWERFUL 

To get your message across to the audience and impact their thought-process positively, ensure that all of your key messages are large and higher than waist-height (should be higher than 3 to 4 feet) to make them easily viewable.

• Keep the message simple and pared down to a few impactful headlines, printed in large, readable fonts. This will make it easily viewable at a distance.
• Post your brand logo in various areas of your exhibit booth. They will help to reinforce your brand and make it more likeable to the audience.  

ENSURE APPROPRIATE FORMATTING & RESOLUTION FOR IMAGES

Your exhibit booth displays should have high-resolution images and properly formatted graphics. ELSE, you risk having blurry or stretched or pixilated images displayed on your printed materials.

To get the appropriate formatting and resolution for images, get your exhibit rental Texas company designers to create your materials in accordance to the spec sheet from your supplier before getting them printed.

MAINTAIN YOUR BRAND ON-POINT

To elevate your event’s impact and sustain it, it is important to keep your brand on-point from top to bottom. Towards this end, get your exhibit rental Texas company designers to design your exhibit booth with consistent branding throughout the whole of your exhibit area.

This way, your brand’s theme will stay consistent across all of your design materials, from banners to images and even freebies.

MAINTAIN AN ELEMENT OF SURPRISE

Injecting a surprise and unusual element in your exhibit booth space will grab people’s attention and drive them to make a beeline to it. Like for instance, an unusual item placed in the center of your exhibit booth space. They will instantly inspire wonder or amusement among the audience and encourage them to come inside your exhibit booth and engage with your brand.

A unique and distinctive exhibit booth will also help it to stand out from the crowd at the Texas trade show. It will pique curiosity among the visitors and compel them to step inside your exhibit booth else they otherwise might pass by your exhibit booth without bothering to look at it. Better still, it will also generate buzz around your brand at the Texas trade show.

To be truly effective, your exhibit rental Texas booth design and layout should align with your brand identity, target-audience, and trade show goals. If done accordingly, it will create an engaging and positive experience that will leave a lasting impression on the attendees. They will come to spend more time at your exhibit booth and finally, convince them to learn more about your offerings or take instant positive buying decisions.

EXPERIMENT WITH CUSTOMIZED DISPLAYS

Visitors to Texas trade shows generally prefer to patronize customized displays. Customized displays reflect the brand profile; and present the brand in an engaging way that will instantly connect with the audience.

Try any one of the following at the Texas trade show.

• Customized displays containing custom graphics with a custom backdrop of your brand logo in a way that aligns with your brand messaging. 
• Props in any kind of display from slideshows to promo videos. They work well to showcase your products/services in an engaging way. 
• Tech-powered display like a mirror photo booth. It will impress the audience at the Texas trade show to the extent encouraging them to revisit your exhibit rental Texas booth again. 

As a visual representation of your brand, your exhibit rental Texas booth must stand out in a sea of competition. Get your exhibit rental Texas company designers to create an eye-catching and customized exhibit booth design inclusive of your brand’s colors, logo, and messaging to elevate your event’s impact. Additionally, use captivating graphics and well-placed lighting to draw the attendees’ attention. 

On the whole, an aesthetically pleasing exhibit rental Texas booth design that seamlessly aligns with your brand’s identity will convey credibility and professionalism to the audience; and foster brand recall ensuring that the attendees’ remember your brand even after the trade show is over.

INCLUDE PHOTO BOOTH FOR A GOOD PHOTO-OPP

The presence of a photo booth will enliven the appeal of your exhibit rental Texas booth space. 

When you heighten its appeal with unique props in the backdrop; or incorporate an inexpensive cutout into the exhibit, attendees will be drawn automatically towards it to take a selfie of the same. When the attendees share the selfiie on their social media channels, your brand stands to benefit from free marketing online. And when you have a hashtag created for the selfie, more people will upload it onto their own social media channels.

PHOTO-OP WALLS

Generally, visitors love to share their trade show experience with others including family and friends. 

When you include photo-op walls, your exhibit booth will attract more attention and your brand more exposure with more visitors engaging in fun photo ops.

PHOTO BOOTH WITH VIDEO MESSAGING CAPABILITIES

At Texas trade shows, successful companies use brand ambassadors to promote their brand and offerings. Hiring their services does not come easy as they charge exorbitant sums for performing at trade shows.

In case, your company cannot afford their services, it can instead opt for a photo booth with video messaging capabilities. This photo booth will display a short and crisp message about your brand and offerings, and simultaneously records the reactions of the viewers to it. The viewers’ reactions can be used as video testimonials in either promotional videos or social media feeds. 

HYDRATE VISITORS AND PLAY MUSIC

Want to win the hearts of the attendees at Texas trade shows?

If so, here are two ways to go about it and watch how at the end of it all, the trade show attendees will turn into positive leads.

Texas trade shows generally are huge. Attendees will require a couple of days to navigate through all the exhibit booths. This can be exhausting and can eventually wear out even the most resilient of the attendees.

Some exhibitors fortunately realize this and hence give reusable water bottles or fruit-infused reusable water bottles as giveaways to the attendees which are greatly appreciated. The key lesson here is to offer the visitors a giveaway that they want and come back for more. So, make sure you store enough of such bottles that are branded to be given to your exhibit booth’s guests. 

PLAY MUSIC

Visitors to Texas trade shows are known to fawn over exhibit booths that play music. 

So, make your exhibit rental Texas booth sport an environment that the attendees would want to be in. 

To win over the audiences’ hearts, consider beforehand your demographic and what they want to hear, that is, whether they like to hear the 1980 or 1990’s rock music, OR Taylor Swift’s songs. Then accordingly set up your phone in your exhibit booth, install your own speakers, and play a song from your playlist. This will create a memorable experience. When the next time the attendees hear such songs, they will think of your brand.

HARNESS THE POWER OF SOCIAL MEDIA

Each trade show usually has its own hashtag. Look up the hashtag on X and see which influencers are talking about the event and who is attending. Then connect with those talking about the trade show event and invite them to your own exhibit rental Texas booth.

Besides, by including the event hashtag, other people searching for that hashtag are bound to come across your brand. This will help to create awareness about your brand and add value to it that will extend beyond the minimal reach of those who walk past your exhibit rental Texas booth at the trade show.