Leading financial and cultural center of Northern California, San Francisco with the financial district’s Transamerica Pyramid as its most distinctive skyscraper, is known for its iconic Golden Gate Bridge, Stunning Cable Cars, Colorful Victorian Houses, Countless Start-Ups, and Year-Round Fog. Additionally, its history, culture, and nightlife with incredible event spaces make it the perfect place for trade shows and conventions.

It is also home to some of the largest and finest trade show venues in the world. The most memorable among them is Moscone Center, the largest convention and exhibition complex in San Francisco. It comprises of three huge main halls; two underground halls underneath Yerba Buena Gardens, known as Moscone North and Moscone South; and a three-level Moscone West Exhibition Hall across 4th street.

Another famous trade show venue is the South San Francisco Conference Center. Located just off the Highway 101 and minutes away from San Francisco and Silicon Valley, this award-winning trade show venue is chic and elegant, making it perfect for a Bay Area event. It boasts of a number of versatile spaces that can accommodate the needs of any event. Then, there is the lobby’s four-story atrium and columns that provide a grand entrance; and the coffered ceiling with specialized lighting that will set the mood for a minimum of 400 guests in the ballroom. The venue also offers unique meal options and delectable cuisine with in-house catering team and a first-class staff.

Make your San Francisco trade show appearance memorable with one-of-a-kind exhibit rental San Francisco booth.

TIPS FOR A SUCCESSFUL EXHIBITION EXPERIENCE

If you are looking for a successful exhibition experience at a San Francisco trade show with an exhibit rental San Francisco, then here are some tips that will show you how to achieve it.

SELECT THE RIGHT SAN FRANCISCO TRADE SHOW

Every year, San Francisco hosts many trade shows of all kinds. They keep taking place throughout the year. 

Make sure you choose the right trade show to experience a truly successful exhibition experience.

• Research the best trade shows in your line of industry that are relevant to your business. You can research for them in local dailies and magazines; online trade show websites relating to trade shows held in the U.S. for the year; and networking with local trade show associations.

• Find out what kind of audience the trade shows attract; and the demographics of the audience that attends such trade shows.

•  Choosing the right trade show that targets your audience will help you to achieve your trade show objectives as well as a successful exhibition experience. 

BE CLEAR ABOUT YOUR PARTICIPATION

With diminishing budgets and focus on achieving healthy ROI, you need to take the time to figure out what a successful exhibition experience looks like to you.

So, before looking to take part in a San Francisco trade show, make sure you understand why you are taking part in such a show in the first place. Towards this end, 

• Set out what you want to achieve from the trade show. Know that around 75 percent of the visitors at a San Francisco trade show come to buy or plan to buy in the future.
• Establish what the visitors at the show are likely to want from you.

Based on the insights gathered, work with your exhibit rental San Francisco company to arrive at the right exhibit design concept that will cater to the audience’s aspirations.

CHART REALISTIC TRADE SHOW GOALS

Before you plan for the trade show, it is vital to set goals for the trade show; and then consider what is that you want to achieve from the trade show.

Your trade goals can be any one or more of the following,

• Introducing new products to the audience and setting a sales target for them at the trade show; or 
• Generating a specific number of leads and then focusing on staying connected with them to gain new clients; or 
• Raising brand awareness to elevate the level of your brand identity.

Set realistic and achievable targets to realize your trade show goals. Then, you will be able to calculate your ROI the right way after the trade show is over.

BOOK THE RIGHT EXHIBIT BOOTH SPACE

The location of your exhibit rental San Francisco booth matters a lot. 

To make it easily visible to the audience at the trade show, you need to book the right space for your exhibit rental booth. 

For that you need to have a proper plan that will take into account

• How much space your exhibit rental booth requires.
• Who your likely neighbors would be on the trade show floor; and whether you want to be located near your competitors.

The best location should ideally be in an area of high visitor-traffic, like the venue entrance, or near rest room/snacks counter, etc. But very often such prime locations sell out fast due to strong demand from other exhibitors who too will be interested in prime locations. So, to avoid disappointment at the last minute, book the prime location spot at the earliest. This will also help you to buy the space at a discounted rate. 

ENSURE THE SPACE WILL HELP GRAB ATTENTION

Whatever exhibit space you finally get, make it count with a custom built exhibit rental San Francisco booth that is designed to grab attention and boost footfall. It should make the visitors stop in their tracks as well.

Make the most out of the space available by using color, signage, and lights to deliver maximum visual impact; attract eyeballs; and draw attendees to your exhibit booth space. You can also consider ceiling hung graphics or large graphic displays, the movement of which is triggered by a visitor walking past it.  Furthermore, look to integrate technology that will get your exhibit rental booth to deliver that ‘wow’ look.

Opting for bespoke exhibit rental booth will work well to grab attention as they are unique. Besides, you can include modular components over and over again in different configurations. This will enhance the look and feel of your exhibit rental booth for different trade shows; and at the same time, reduce the overall cost of exhibiting.

HAVE A PROPER PLAN IN PLACE

You cannot hope to have a successful exhibition experience without having a proper plan in place. 

Meticulous preparation and planning is essential when exhibiting at a San Francisco trade show. 

Ideally, you should begin your planning process at least a couple of months before the trade show day. Your preparation process should include,

• Conducting competitor research to find out which other exhibitors will be exhibiting and what trade show techniques do they adopt. This will give you an idea of what kind of exhibit rental booth will best suit your needs.
• Considering all aspects that is essential when exhibiting. By getting a clear picture of the same, you will be able to ensure sufficient time to design your exhibit rental San Francisco; book your exhibit slot; and get your exhibit booth staff properly trained for the event. All of these will need to align with your budget.

BRAND PROMOTION 

Once you have confirmed your participation at the San Francisco trade show to the show organizers, your next move should be to promote your brand and offerings. 

Towards this end, 

• Inform your existing and prospective customers’ and partners’ through your website, or an email or a social media post about your participation at the upcoming San Francisco trade show; and when and where you will be exhibiting on the trade show floor. This will give them an indication where your exhibit rental booth will be located and what they can expect when they visit the exhibit rental booth.
• Leverage the power of social media extensively to promote your exhibit rental booth during the trade show event. Use the images of the trade show and your exhibit booth; and invite the visitors to stop by at your exhibit rental booth. Additionally, you can also make use of hashtags to engage your audience in online conversations.

PREPARE YOUR TEAM

Just having a well-designed exhibit rental San Francisco booth will not guarantee a successful exhibition experience. To make it truly successful, you need to make sure your booth staff is well trained, well-prepared, and well-motivated for the event.

Towards this end, 

• Brief your exhibit booth staff about the company’s trade show objectives; what they need to do; and how they should conduct themselves at the event. This will make sure that they know what they are doing. 
• Train your exhibit booth staff so that they become well-acquainted about your company brand, company offerings, and what is being sold on the trade show day. This will help them to be well-prepared; and speak with confidence and answer any queries that may be directed at them by the trade show visitors.

ARRIVE EARLY AT THE TRADE SHOW VENUE ON TRADE SHOW DAY

On the trade show day, arrive early at the venue. This will give you sufficient time to oversee the set-up and installation of your exhibit rental San Francisco booth; and make sure that the whole work process goes off smoothly.

Additionally, you can use the time to 

• Interact with neighboring exhibitors and get to understand their business.
• Ensure that the technology systems are working properly, marketing collateral items are all available and ready, and exhibit booth staff team is all ready and prepared.

The success of your exhibit rental to a large extent will depend on how your booth staff team conduct themselves at the trade show. They should 

• Be cheerful, friendly, and approachable all through the trade show.
• Not overdo their sales pitch nor pounce on visitors with their sales pitch.
• Pose engaging questions to the visitors, especially prospects in a manner that will get them to show interest, start a conversation, and finally, buy into your offerings.

Their body language, conduct, and dress appearance should be impressive enough to impress the visitors and encourage them to interact with the exhibit booth staff.

EXHIBIT RENTAL BOOTH DESIGN

There is a popular saying – ‘First Impression Counts’.

Make it count with an eye-catching exhibit rental San Francisco booth design that catches the eyes of the visitors instantly to drive them to make a beeline to your exhibit booth space and engage with it. 

Make sure that the exhibit rental San Francisco booth design 

• Is designed around your target-audience. Towards this end, find out beforehand what kind of audience and audience demographics will be attending the trade show. Then incorporate the inputs into the design work.
• Incorporates your brand logo, colors; and communicates your brand message clearly to the visitors at the trade show. 

Based on the inputs gathered,  arrange a meeting with your exhibit rental San Francisco company; and discuss relevant ideas and concepts revolving around the exhibit booth design. Eventually, you will be able to arrive at a specific design concept for your exhibit rental booth.  

PROVIDE THE AUDIENCE AN IMMERSIVE EXPERIENCE

Visitors at San Francisco trade shows are known to generally patronize exhibits that offer them a stimulating immersive and interactive experience.

Make sure your exhibit rental booth,

• Incorporates interactive elements like product demo videos, touch-screens, AR/VR, etc. They work very well to captivate the visitors’ eyes, and spark interest in them while at the same time, educating them about your offerings.
• Offers useful branded giveaways that will be of use and value to the attendees. Like branded carry bags, branded laptop bags, branded pen sets, etc. 

The need of the hour is creativity. There are many ways that if leveraged creatively will greatly appeal to all senses and really immerse the visitors in your brand, and ensure a successful exhibition experience.

FOLLOW-UP

You cannot aspire to have a successful exhibition experience without following-up with your leads after the trade show is over.

Reach out to the visitors who were attracted to your exhibit rental booth and your booth staff had interacted with, within 48 hours after the trade show is over. This way the memories of their stay and interaction at your exhibit rental booth will still be fresh in their minds. Work on interacting with them more as this will help in nurturing quality leads and converting them into sales.

WORK WITH A SAN FRANCISCO EXHIBIT RENTAL COMPANY

It can be a complicated chore to attend to tasks ranging from exhibit design to exhibit execution in a new city. So, to make yourself feel at home in a city like San Francisco, work with an exhibit rental San Francisco company as you stand to benefit from several quality benefits.

Like,

• CONNECTIONS: Working with an exhibit rental San Francisco company will give you access to their network of contacts and connections in the city. And not to forget, their knowledge of local conditions and how things generally work at San Francisco trade shows.
• ON-SITE SERVICES: With a professional exhibit rental San Francisco company you can be sure of getting quality on-site services during the show. This will take care of probable issues that might arise during the trade show.
• EASE OF ASSURANCE: When you have a professional team from a professional exhibit rental San Francisco company behind you, taking care of all your trade show issues, it will take your stress away and allow you to stay focused on issues that matters the most like connecting with your target audience and partners.

CONCLUSION

By following the above tips, you can stay assured that you will be walking the right path at the San Francisco trade show with the right exhibit rental San Francisco booth for a successful exhibition experience.