A top travel destination, Miami is known for its spectacular beaches, diverse cultural scene, vibrant nightlife, thrilling water sports and outdoor adventures, and a wide range of shopping and dining options. Miami also offers several art deco architectures, museums, gardens, and above all, many iconic attractions.

If these revelations still do not interest you, then just relax on the several beaches that Miami offers, and soak up the sun. With warm weather the year-around, Miami is a perfect holiday and fun destination. 

Miami is also known for the several trade shows it holds every year. There are several trade show venues in and around Miami. Among the whole lot, MBCC (Miami Beach Convention Center) stands in a league of its own, 

Make your presence count at the MBCC with an exhibit rental Miami.

MIAMI BEACH CONVENTION CENTER is a stunning centerpiece located at Miami Beach. It includes a superb 60,000 square feet Grand Ballroom; 500,000 square feet of flexible exhibition space; expensive pre-function areas bathed in sunlight; a stunning Grand Lobby to support registration and welcome activities; 84 breakout rooms; and 2,100 miles of CAT 6 cabling to support all forms of IT communications. There is also a six-acre green space called PRIDE PARK west of the Center, offering a flexible lawn for special events; and a lively plaza. Above all, its immediate proximity to lively South Beach, Lincoln Beach, Ocean Drive, and many other Miami Beach cultural arts attractions makes it the perfect venue for any event.

Easily accessible by plane with two major international airports, Miami International Airport & Fort Lauderdale-Hollywood International Airport, servicing all major airlines, Miami has all the ingredients in place to host any major trade show. It also offers a well-developed public transportation system including metro rail and buses, making it easy to move around the city without the need for a car.

HOW TO INFUSE YOUR EXHIBIT RENTAL MIAMI?

Visitors to Miami trade shows are generally not drawn to a dull exhibit booth that looks the same as all the others.

By infusing your own exhibit rental Miami booth with your brand culture and charm in a unique way, you can transform your exhibit rental Miami display into a beacon that instantly draws the trade show audience.

ENSURE PROPER EXHIBIT RENTAL BOOTH LOCATION

Exhibit booth location at trade shows plays a great role in enhancing their aura. 

At Miami trade shows, try to reserve space in the ‘A-Triangle’. Although they can be expensive, they tend to attract additional foot traffic.

Aside from this, make sure to consider 

• Locations of restrooms and entrances to the trade show floor.
• Your neighbors on the trade show floor. Try to position your exhibit rental booth near similar businesses that are not your direct competition.
• What the visitors will see first as they approach your exhibit rental booth; where from will they enter it; and what will be the first display they encounter.  There can be some visitors who may approach your exhibit booth location from every angle. In such a scenario, ensure that all entrances to your exhibit booth look inviting and approachable.

In addition to the above, 

• Avoid placement of long tables in the front of your exhibit rental booth. This will help to make it feel more open.
• Use shelves with adjustable options to display your products, marketing materials, and freebies. 
• Try out integrated tablet stands and kiosks as they provide a functional base without blocking things off.

Ideally, your exhibit rental Miami booth should flow comfortably from one feature to the next.

In case, you are still not able to arrive at the right location then try to find photos from prior trade shows held in Miami. This will give you a clear picture about the previous locations of your competitors and other exhibitors.

TRY A BIGGER SPACE

With a bigger exhibit rental booth you stand to benefit from quality benefits. You will be able to display more products; offer more activities, and above all, stand out in a sea of identically sized squares. Additionally, it will also help to infuse your exhibit rental Miami booth with culture and charm.

THINK OUT-OF-THE-BOX 

When it comes to your exhibit rental Miami display, think big and think out-of-the-box. Make it look attractive enough in a big way so that it is visible even from a distance.

One of the best ways to do it is to incorporate components in overhead displays that stretch high above your exhibit rental booth creating in the bargain a beacon for your business. Like, for instance, 

• Large-scale vinyl banners that is suspended from a high-ceiling; OR a large display showing your logo that is suspended from a high-ceiling in a way it hovers over your exhibit rental booth. They both will be visible from a distance in a manner that will drive visitors wanting to find out what is below them.
• Custom flag that is added to the front of your exhibit rental Miami display. Have the flag positioned in a way that will stick out from your exhibit rental booth. ELSE, you can have a tall flag that stretches vertically. They help to draw attention from afar and also help visitors trying to find your exhibit rental booth through a crowd. Whichever choice you select, try out different flag shapes (ranging from feather to flutter, teardrop, etc, with single or double sided designs) that customize your look.

Suspending large overhead display pieces over exhibit booth and adding customized flags can however be a tough exercise that will require expert logistical considerations. So, make sure to find out from the trade show organizers whether they are allowed or not. If they are allowed, get your exhibit rental Miami company to undertake such tasks.

You can even get the company to take full advantage of your exhibit rental booth space from the ceiling to the floor, in creative ways; like for instance, incorporating attention-grabbing floor graphics.

OFFER ATTENDEES A SPECIAL TRADE SHOW DEAL

If your trade show goal is to generate a specific number of sales in a day, then make it happen by providing a special offer that is designed just for the trade show attendees. Such deals will create a lot of buzz and generate excitement among the audience thereby drawing them towards your exhibit booth to check out the deal.

At the same time, undertake all steps to announce and present the deal in a professional way that aligns with your company’s unique image. One of the best ways to do this is with an attractive signage. With it, you can easily change your message to suit the requirements of different trade shows that you take part in.

MAKE YOUR EXHIBIT BOOTH DISPLAY INTERACTIVE

Visitors to Miami trade shows are known to favor interactive exhibit booths as they give them something to do. Besides, they also help to make your business a standout at the trade show.

There are many ways to achieve an interactive exhibit rental Miami design.

Like,

PRODUCT DEMOSTRATION

If you’re keen to showcase your products at the Miami trade show, then take the opportunity to demo them at the show. This will allow the audience to see them in action and give them a clear indication about their benefits.

Conducting product demos at specified times will generate excitement and draw in the crowd to your exhibit rental booth. To make the audience aware of your product demo timings, use a digital sign with a branded background to post the timings for demos.

Make the product demo session interesting by encouraging potential customers’ to test the product rather than just making a presentation of how they work  ELSE, you can have a video demonstration of the product in action. This can be done by incorporating a screen with the video on loop into your exhibit booth’s background display. This will allow the visitors to see the video at any time they want to.

PHOTO BOOTH

Today, we are living in a world that is dominated by the ‘SELFIE’ culture. 

So, when you are exhibiting at a Miami trade show, a photo booth should be an integral part of your exhibit rental Miami booth.

A photo booth or similar photo op at your exhibit rental booth will infuse it with a special culture and charm while helping to facilitate major visitor traffic footfall; and set the ball rolling with a new client.

Make it unique by incorporating 

• Perfect backdrop for photos. They will help to turn your exhibit booth into an interactive experience.
• Retractable banner or point-of-purchase display (they can be easily set-up and can also incorporate your brand logo and business information).
• Picture frame that uses your company’s logo and branding colors.
• Fun props or costumed characters. They will inject fun elements and get people to interact with your exhibit booth displays.

In addition to the above, you can use the visitors’ photos on your brand’s social channels and post them. This will give a personal touch to your brand. To encourage followers and fans to join the fun, use hashtag. Then you can tag the people present in the photos, so that their families and friends get exposed to your brand. This way, you can reach new prospects and cultivate them.

GAMING

The inclusion of branded game options is a great way to infuse your exhibit rental Miami display with charm. They not only to help to promote your brand but also help to inject an entertaining element to your exhibit booth and get the attendees to relax, making it easier to transition them into making buying your products.

Some of the best game options that have proven to be popular at Miami trade shows include,

• EASTER EGG HUNT: It involves strategic placement of postcards or other printed materials around the trade show venue in a way that allows winning prize to be given to whomever who finds it. To redeem it, the winner must go to your exhibit rental booth, a ploy that will get more people to your exhibit rental booth display. This in turn will give your exhibit booth staff an opportunity to strike a conversation with them. TO make it easier for the visitors, you can have a customized retractable banner or other kind of signage that lets the finders know that they are in the right place to redeem the postcard.
• CHECK-IN-CONTEST: It is a great game option to get the attendees to help you in expanding your reach. They can do it either by checking in at your exhibit rental booth or tagging you in a social media post. Those who complete the task will get an entry into a drawing. Make the game more interesting by ensuring the prize is worth it. This will also help to increase the number of participants. TO announce the game to the visitors, have a custom sign printed with details about the game contest; or create a QR code and then have it printed on a signage. This will alert the visitors to the game contest easily.
• TRIVIA: It involves a game based on your industry. This works well to initiate a conversation and get talking about your offerings. Additionally, you can make the participants tasks easier by incorporating little answer hints or images on your exhibit rental booth background; or get the participants to scan the background to find the answer.

Make the whole of the gaming experience memorable by posting about the game on social media channels using the trade show hashtag.

OWN PRODUCTS IN ORIGINAL WAY

Around 88 percent of the exhibitors like to raise brand awareness at trade shows. 

Incorporation of own products into your exhibit rental booth display in an original way will go a long way in infusing your exhibit rental in Miami with culture and charm; and at the same time, increase awareness of your products.

For example, if you’re a bamboo product company, you can get the exhibit renal Miami company to construct an exhibit rental booth made entirely of your own products that is bamboo, with laminate finishes. This will enable the visitors to not only see what your company has to offer but also see and experience first-hand up-close your product finishes.

ONE-OF-A-KIND DISPLAYS & CREATIVE STUNTS

Make your exhibit rental Miami the showstopper of the trade show with one-of-a-kind displays and creative stunts. They will help to grab the attention of the visitors’. Like for instance, when you have a custom exhibit rental, you get to design a truly unique display that will grab the attention of the visitors, entice them to stop by at your exhibit booth, and see up-close what makes it so unique. It will leave behind a lasting impression.

A good example of this would be an exhibit booth with a unique multimedia presentation tunnel, which an exhibitor had displayed at a trade show in the U.S. Its uniqueness was so compelling that it enticed the visitors to walk through the tunnel and learn about the value of the exhibitor’s products. 

PROVIDE SENSORY EXPERIENCES

Miami trade show visitors are known to greatly patronize exhibit booths that provide a well-rounded experience. To ensure the same, get your exhibit rental Miami company designers to incorporate the appropriate color, lighting, sound, texture, and vibration into your exhibit booth displays in a manner they deliver a cohesive experience to the visitors.

You can also get the designers to use hanging signs and get your exhibit booth to go multi-story, with ramps and inclines. This will help attendees with mobility challenges to navigate your exhibit booth comfortably. Another option would be retractable banners which will help to add extra height to your exhibit booth.

UNIQUE LIGHTING SYSTEMS

Modern lighting systems come in different categories which if creatively leveraged will go a long way to infuse your exhibit rental Miami booth with a unique culture and charm. At the same time, they will also illuminate your exhibit booth display several notches up.

With so many lighting system options available, there are endless ways to use them to make your exhibit rental Miami booth unique and standout at the trade show.

• SPOTLIGHTS: They will work very well to get your exhibit rental booth produce a dramatic effect, and highlight your most important products in a unique way. You can pick from a range of options from fluorescent to halogen, and incandescent, in various colors. 
• STROBE/GOBO LIGHTS: They can be used to promote your company logo, or slogan onto your exhibit booth floor or wall, by generating fascinating visual effects.
• HANGING LIGHTS: If you want your exhibit booth to attract the attention of passers-by then opt for hanging lights as they will help it illuminate it vividly.
• ACCENT LIGHTING: If you’re looking to add texture to your graphics, then use accent lighting.
• AMBIENT LIGHTING: To create a desired mood or set a specific ambiance for your exhibit booth, use ambient lighting. They will add dimension to your display and give it a distinctive flavor.

By integrating creative lighting options as highlighted above into your exhibit rental Miami display, your exhibit rental booth will look more appealing; create a warm and inviting atmosphere; and also influence where visitors should focus their attention.

You can even customize the illumination of your exhibit rental booth display with integrated LEDs, spots, and other lighting systems which come with adjustable positioning.

MAINTAIN A STRONG BRANDING

A strong branding is as important as your exhibit rental booth display. Branding your exhibit rental booth display will bring your brand to life and generate an atmosphere that embodies your brand. 

For instance, you can customize your table and chairs in your exhibit booth with a branded cover. This will incorporate your business into the seating area. When the visitors take a break in comfort, they will get to see your branding theme and message. At the same time, it will also give your booth staff the chance to see their reactions up-close and get a feel of what the visitors have to say about it, what they require, and how your company can fulfill those needs.

You can also try an exhibit booth design with a QR Code, allowing prospective customers’ to connect on a technical level and keep the conversations moving online.

INTEGRATE SOCIAL MEDIA

Ideally, you should leverage the power of social media long before the event begins. Using several hashtags will make your social media posts easy to find. 

Take this opportunity to inform the users about your business or convince them why should they visit your exhibit rental booth at the Miami trade show. To reach out to more people, share the social posts from the official trade show accounts. This will get more people to read them; and encourage them to visit your exhibit rental booth.

During the event, continue to use the social media accounts to build up more excitement about your exhibit booth. When you use specific hashtags relating to the event and post throughout the day to give updates, they will help to impress more people. For instance, you can do a Facebook LIVE post from your exhibit rental booth and invite anyone who could not come to the event to join your exhibit booth on camera. This will help to generate buzz online and also attract people at the event.

You can also get the visitors to use the same hashtags used by you to help promote and spread the word about your exhibit booth rental.

Make your social media accounts known to the audience by having them printed on banners.

CONCLUSION

Set up for success at a Miami trade show and separate from the competition with an exhibit rental Miami booth that is infused with culture and charm. This will give it a distinctive identity while at the same time making it more inviting to the trade show attendees.