Located in the heart of the South of the United States, Atlanta has some of the world’s finest trade show and convention centers that play host to some of the most popular trade shows every year.

Among the many trade show and convention centers, there are three centers that are a cut above the rest. They include 

• GEORGIA WORLD CONGRESS CENTER: It is the largest convention center in Georgia, located in the heart of Atlanta at 285 Andrew Young Intl Blvd NW. Made up of three buildings and housing roughly 3.9 million square feet of floor space, it sees over 1 million visitors every year.
• ATLANTA CONVENTION CENTER: Located at 240 Peachtree St Suite 2200, Atlanta, CA, it is attached to the Westin and Indigo Hotels, it  offers over 500,000 square feet of exhibit space,  and provides accommodation facilities to visiting exhibitors/attendees.
• GEORGIA INTERNATIONAL CONVENTION CENTER: It is the second largest convention center in Georgia State that comprises of several exhibit halls, board rooms, and meeting rooms with ample space to accommodate the needs of exhibitors and attendees. 

As an exhibitor who intends to participate in an Atlanta trade show, it is important for you to make a good first impression on prospective clients and associates.

To make a lasting first impression on the attendees at an Atlanta trade show and build long-term positive connections with prospects, you need to have an eye-catching exhibit rental Atlanta.

HOW TO MAKE A LASTING IMPRESSIO?

Want to make a lasting impression at an Atlanta trade show with an exhibit rental Atlanta, then here are some tips that will show you how to do it.

CHOOSE THE RIGHT TRADE SHOW 

Every year, scores of trade shows take place in Atlanta. Some of the trade shows are industry-specific shows, and likewise, there can be trade shows that cater to only local players. 

The right way to go about choosing the right trade show to take part in is

• Researching different trade shows that are likely to be held every year in Atlanta. This can be done through browsing local dailies or magazines; or networking with local trade show associations; or browsing online websites detailing trade shows to be held in the United States (you can also refer to sites that provide in-depth information about trade shows to be held in Atlanta for the year).
• Choose the trade show which is relevant to the nature of your business and which you feel can benefit your business in the long run. 

In addition to the above, try to find out what trade shows your rival competitors are attending, as this will likely be a useful event for your company as well.

Avoid wasting time and money on every random event that takes place in Atlanta, as your company will stand to gain no value from participation in such trade shows. 

In case, you are a first time participant at an Atlanta trade show and have a limited budget, you need to be even more careful.

KNOW YOUR GOALS AND BUDGET

Before attending to issues connected with your participation at the Atlanta trade show, you should be clear about your trade show goals and budget.

There should be some purpose in your intention to take part in the Atlanta trade show. Different exhibitors will have different trade show goals. Likewise, as an exhibitor, you too should have specific trade show goals that will give you a sense of direction and motivate you to work towards it. Additionally, ensure that they are realistic goals that are achievable and help in ascertaining and calculating the ROI which will give you a true picture of whether your participation in the Atlanta trade show has been a success or not.

If your goal is to generate leads or sales, set a certain target that will motivate your exhibit rental booth team to work towards it and strive to achieve it.

The right way to set goals for the Atlanta trade show is to get your marketing and sales team on one platform, decide the primary goals, and set realistic targets. 

BUDGET

Participating in Atlanta trade shows can entail a lot of money. 

Hence, your budget for the trade show should ideally be decided before signing-up for the trade show. 

When you take into consideration the requirements for the trade show, factors ranging from payment of registration fee to opting for an exhibit rental Atlanta, setting-up a promotional stand, arranging promotional marketing materials and giveaways, etc, the overall cost can be pretty expensive and scale-up with each passing day.

If you feel that you will not be in a position to fund on own your participation in the Atlanta trade show then you can seek financial backing from local investors or start a crowd-funding campaign. Eventually, when deciding on the final figure, make sure that the figure matches your budget with your trade show goals and requirements.

PRE-SHOW MARKETING

It is important to engage in pre-show marketing to reach out to your target-audience and keep them in the loop about your exhibit rental Atlanta booth and what they can expect from it during the trade show.  

Your pre-marketing campaign should touch upon,

• Interaction with your target-audience through your social media platforms and giving them product updates.
• Posting and sharing eye-catching trailer videos about an upcoming new product and sharing feedbacks and reviews of your customers’.

They will help to generate buzz around your brand and offerings; and induce the attendees to stop by your exhibit rental Atlanta booth when they attend the trade show.

GET YOUR EXHIBIT RENTAL DESIGN RIGHT

MAINTAIN A CONSISTENT DESIGN THEME

The built and appearance of your exhibit rental design plays a critical role in making a lasting impression at your next exhibit rental in Atlanta.

Towards this end, 

• Create a design theme that flows around your product/service. Carry that theme through your pre-show and post-show marketing and surveys. 
• Have a landing page as a part of your website. This will keep your target-audience informed about the preparation process; and details about your participation at the upcoming Atlanta trade show. You can also have downloadable literature as they help to keep your audience engaged.
• Have a follow-up plan in place for the viable connections you made and institute it within two weeks of the trade show.

GIVE THE DESIGN THE RIGHT VISUAL APPEAL

Human beings being visual creatures will retain the visual appeal or image of your design in their minds for long. Hence, the visual appeal of your design should be enticing enough to lodge itself in the viewers’ minds for long. 

Visual promoting also helps to communicate the key message of your brand to your audience including prospective customers’.

To make it enticing enough, add

• Textures to your design. Like for instance, bamboo or wood or fabric, all of which make for good and eco-friendly textures.
• Large graphics with images that portray your brand image effectively.
• Colors that reflect your brand profile accurately.
• Quality carpets with padding and comfortable furnishings. They help to create a modern relaxing environment within your exhibit rental booth space.
• 3-D logos, lighting, and light boxes. They will spice up the design’s feel and give your exhibit rental space a radiant look. 

EYE-CATCHING VISUALS

Make a lasting impression and stand out from competition at the Atlanta trade show with eye-catching visuals created by LED displays. They help to differentiate your exhibit booth from the competition.

When you use captivating images and incorporate attention-grabbing headlines and bold lively colors, they help to further enhance the visual appeal of your exhibit rental booth design.

Whether you look to showcase vibrant and dynamic displays of your product images or videos or animations, LED displays help to grab attention and create a sense of curiosity among the audience.

If the above are incorporated accordingly, they will automatically lure your audience to step inside your exhibit rental booth and stay awhile to savor a unique exhibit experience. This will also present your exhibit booth staff the opportunity to strike a meaningful conversation and truly connect with them.

ADD ‘WOW’ FACTOR TO YOUR DESIGN

In many ways, sense of touch will leave a lasting impression on visitors who touch or get a feel of your brand or product.  

Like for instance, during your shopping sojourn, if you touch and feel a product, you tend to experience a unique feeling. Similarly, at the Atlanta trade show, ensure that visitors to your exhibit rental booth get a feel of or are able to touch your product in a way that will leave them pleasantly stunned. This in turn will help them to remember and recall your brand for a long time. 

Coming to the ‘WOW’ factor, make sure that your exhibit rental Atlanta booth 

• Is embedded with technology in creative ways. For instance, innovative touch-screen technology when included will automatically attract more visitors to your exhibit rental booth.
• Includes graphic displays that effectively represent your product or message to the visitors’ in the best way possible. 
• Offers attractively designed marketing materials like brochures, catalogues, flyers, etc, that narrate the story of your brand. This will create a lasting impression on the visitors and help them to remember and recall your brand well long after the trade show is over.

A significant and compelling exhibit rental booth design that is different from your competitors will help to not just generate a lasting impression but will also help in attracting maximum number of visitors to your exhibit booth and get them to remember your brand even after the trade show is long over.

MAKE USE OF OVERHEAD SPACE

If your exhibit rental Atlanta booth is in an area of the trade show floor that allows the use of hanging signs or two-story units, then make use of the overhead space to the maximum.

If done accordingly, you can get the exhibit rental Atlanta company designers to creatively display on the overhead structure your brand, logo, or any artistic structure. They will work well to draw the attention of the visitors, and lure them to your exhibit rental booth to experience them up-close.

You can also make use of sponsorship opportunities to get your company name displayed boldly on an overhead structure.

CHARGING STATION

Atlanta trade show visitors are known to patronize exhibit booths that have charging stations. They not only help to recharge their mobile phones but also provide them a place where they can sit back and relax to experience what your brand is all about.

After the recharging session is over, encourage them to take a photo with interactive elements as the backdrop; and then share it on their social media accounts. This is a great way to make a lasting impression at your next exhibit rental in Atlanta.

LEVERAGE THE POWER OF LED DISPLAYS

Trade show LED Displays have proven to be highly popular at Atlanta trade shows. 

If you want to generate a lasting impression of your exhibit rental Atlanta booth, then leverage the power of LED displays. 

Trade show LED displays use LED technology to create visually stunning and attention-grabbing displays that are typically bright, large, and dynamic. They can be used to showcase your product images or videos or animations or any kind of engaging content. If creatively used with vibrant colors, sharp images, and dynamic content displayed on the LED screen, they can 

• Attract more visitor foot-traffic by capturing the attention of passers-by and stoking their interest.
• Captivate the audience and create a memorable experience thus leaving a favorable lasting impression.
• Communicate your unique selling proposition (USP) and create a strong brand presence, when you incorporate your brand voice, messaging, and key visuals into the LED display. 

If done accordingly, they will help to build brand awareness and enhance brand recall long after the Atlanta trade show is over.

CUSTOMIZING TRADE SHOW LED DISPLAYS

You can even customize the trade show LED displays by tailoring the design, text, and layout to suit your specific requirements for the trade show. It will help you to align the display with your brand identity and generate a cohesive visual experience for the visitors.

To make it happen, 

• Choose the right display size that is appropriate for your exhibit rental space and audience visibility, taking into account the distance from which the attendees will be viewing your LED display.
• Incorporate your brand colors, logo, and fonts into your exhibit rental Atlanta display design. This will make sure it is consistent with your other marketing materials and reinforce brand recognition.
• Use engaging visuals like high quality images or videos or animations that are visually appealing and relevant to your target-audience.
• Use dynamic content that aligns with your overall marketing campaign or your trade show theme.
• Incorporate high quality interactive elements like touch-screens or interactive features as they tend to encourage visitor engagement and also help to gather useful data.
• Ensure strategic placement as this will help to maximize visibility and also ensure it can be seen easily from varied angles.

Avoid cluttering your LED Display with excess of information and instead focus on visuals and key messages that disseminate your brand’s USP.

Your exhibit rental Atlanta booth staff also needs to be well-trained on how to properly operate the LED display, change content, and attend to any technical issues that might arise during the trade show.

CONCLUSION

Today’s trade show audiences are a smarter lot. To engage them in advance, get the trade show attendee list from the trade show organizers. Then use the same to solicit their favor vide social media and email; and build value and hype for your products. Later, book in advance appointments with established customers’ and prospects who meet your pre-determined criteria.

Trade shows in Atlanta is all about being connected with the right audience. IF done appropriately, then you can expect your exhibit rental Atlanta booth to make a lasting impression at your next Atlanta trade show appearance.