There can be fewer better platforms than Trade Shows to showcase your brand.
However, they can be expensive if you’re looking to purchase an exhibit display to showcase your brand.
Instead, investing in Exhibit Display Rentals offers a cost-effective solution. They allow you to make a strong impression sans the extreme financial burden that comes with buying and owning an exhibit display.
WHAT MAKES IT A COST-EFFECTIVE CHOICE?
There was a time when exhibitors had to make do with generic display rentals. They had extreme limitations in terms of design and incorporation of design elements.
Today’s Exhibit Display Rentals offer cost-effective solutions for showcasing your brand. Whether you opt for portable or custom display rentals, they both can be designed for different uses and sizes; and fit into more than one booth footprint. You can add or remove wall and display components as and when required to accommodate the theme of different trade shows.
1. HIGH LEVEL OF CUSTOMIZATION
They offer a wide range of customization possibilities. You can customize them to meet the unique requirements of each trade show.
You have the option to
Choose layouts, design booth’s architecture, and above all, select engaging graphics.
- Incorporate your logos, color schemes, and branded materials in a manner that creates a strong visual impact and reinforce brand identity. This will allow you to have a design that effectively communicates brand message, enhance brand recognition, and provide an immersive experience that resonates with the booth visitors.
- The level of customization you get to leverage helps to create a distinctive presence at the trade show.
2. GREAT FLEXIBILITY WITH EXPERIMENTATION
- If you’re one of those companies exhibiting in multiple trade shows, then there is no better choice than an exhibit display rental. It gives you the liberty to alter the design to reflect different themes or audiences, without having to bother about the cost and difficulties that comes with owning multiple booths.
- Flexibility of layout is vital. With display rentals, you can try it out for a range of sizes and layouts; as well as different locations. This will help you to find out for which size and layout does the display rental will work best. For instance, if you’re allocated space at the end of an aisle, you may want to try out a different layout. This can be done based on your display rental location. If you happen to succeed, you can make your booth display rental more visible to the visitors; and also direct the flow of traffic.
- Install and dismantle the display rental with comparative ease. The whole process is undertaken by trained and certified professional labor and later transported back to the display rental company. Additionally, you can practice setting it up and taking it down. This will better prepare your booth staff on what and how it needs to be done and what to expect.
By opting for display rentals, you can test the waters and experiment with different features to find out which among them will best impress the audience.
3. TRADE SHOW DISPLAY RENTAL DESIGN
With a display rental, you will not get locked into one trade show display rental design. You can experiment with different display rental designs; and get to know which design will make for the best fit for your display rental.
- You can try out multiple designs across multiple shows. This way, you can keep your trade show display rental fresh looking with a new appearance for every trade show. Additionally, depending upon the trade show you take part in, you can try out new branding themes; change booth size; and more.
- Today’s business is fast-paced; and the success of exhibitors depends on how they can adapt to shifting audiences expectations, interests, and requirements. Besides, marketing plans keep changing from season to season; and even from trade show to trade show.
- Display rentals are a strategic way to test new customer service strategies or new products; and gauge audience reaction. Based on the feedback received, transition of new techniques can be made seamlessly for the next show.
- There is also no limit to the number of designs you can experiment with a display rental. Simply put, sky is the limit if you dare to imagine and visualize and work to deliver it.
For example, you would like to change your trade show display rental designs based on the size of the booths at different trade shows. You can easily do it and make sure it is in line with the trade show requirements.
4. VERSATILITY WITH THE ABILITY TO ADAPT
Display rentals are extremely versatile. They can be easily adapted to the needs of any trade show in a smooth and hassle-free.
- With a professional display rental company equipped with skillful design capabilities, you can easily experiment with different design options, including fabric displays and pop-up displays. You can even modify them to suit your specific marketing objectives and goals; and also change the design styles from trade show to trade show, or even from day to day at the same trade show.
- When designed with flexibility and variety in mind, you get to try out different design concepts or styles. Whether you are using a wall kit to showcase attractive graphics or eye-caching images and photos or interesting customer-oriented videos; OR looking to add a podium to give your booth staff a proper place to engage the audience better and draw them in; OR want a proper meeting space for sit-downs with prospects; OR create an intimate customer setting, you can try out different display design concepts; and make the most of your booth’s size.
5. ADAPTABILITY
If you are new to the world of trade shows and participating in a trade show for the first time, display rentals, especially 10×10 display rentals, will make for the right choice. You get to test out your marketing and product strategies.
Similarly, they also suit the needs of larger companies exhibiting in multiple shows at the same time.
Large display rentals can be showcased at big exhibitions. Likewise, smaller display rentals can represent your brand at a trade show in cities across the country (they are a good choice for those shows that have tight size restrictions).
6. SAVE ON MONEY AND SPACE
When you opt for an exhibit display rental from a vendor with a local presence, the vendor will take upon itself the task of transporting it to the trade show venue and back.
- They will also bring the items you rent to your exhibit location and later pick them up without your company’s team having to worry about shipping them back home. Thus, you will get to save on shipping, handling, and other inter-related costs. This will help to offset the cost of the rental. For instance, you can rent components; or rent furniture items like chairs, etc, and small items like stools, projectors, etc, when required. There can be situations when display rental costs may be slightly more than cost of items purchased outright. But then you get to save on shipping and storage costs.
- Display rentals are highly cost-effective. You don’t have to break your head on maintaining the display rental down the line, storing it and having to pay for drayage costs, arranging for separate installation and dismantling of the display, and so on. Besides, storing large displays can be expensive and later transporting them across the country to the next trade show venue, can be even more expensive.
- With an exhibit display rental, there are no ongoing costs that needs to be considered or even future ownership costs that otherwise can rapidly deplete your marketing budget. What more, installation and dismantling costs will be included in the display rental bill.
- To get the best bargain, ask your display rental company for a price guarantee and no-after-show billing. This will help you to get the best value for your money.
Overall, an exhibit display rental remains the best bet for showcasing your brand at trade shows. When you rent it from a professional display rental company having a local presence, you get quality advice on which option will best suit your needs and how the same needs to be used for maximum impact.
7. SPACE
Display rentals are packed and returned to the design center of the display rental company. The task of storing them safely and securely will be the rental company’s responsibility and the costs of it will be borne by it. You don’t have to pay for it. This way, you save on storage costs and also save on space as there will be no need for a storage space.
8. RENT ADD-ONS & ACCESSORIES
When you rent an exhibit display, you also get to rent accessories and add-ons. This will help to augment your current display rental’s appearance and make it more functional with substance in-depth.
Let us say, you are launching a new product and want to highlight it. At the same time, you do not want to change your entire exhibit display. In such a scenario, you can rent accessories like banner stands of kiosks to better highlight your new offerings, without needing to change a great part of your display.
You can
- Rent accessories like banner stands, counters, flooring, hanging signs, kiosks, literature racks, shelves, tables, and workstations.
- Leverage the utility benefits of accessories like chargers, digital screens, extension cords, lighting, signage, and more.
- Incorporate the latest trends to complement the display like double-deck displays, fabric systems, green displays, internally-lit display frames and LED display walls.
- With the latest accessories and add-ons, you can create areas like meeting areas for prospects to sit and meet with your team; or rest areas for the visitors to take rest and recharge their batteries. You can also better display your products and at the same time, get quality logistical support like a secure place to store them.
- You can even decide which accessories will bring you ROI and accordingly invest in them at a later date. Simply put, you will get everything you require for the trade show in one rental order to make your show participation a success.
9. EVERY DETAIL IS TAKEN CARE OF
Every detail connected is taken care of when you invest in exhibit display rentals.
- This will leave you free to plan for the trade show without having to bother or fret about the details of when and how all of it will be integrated as per your expectations.
- The display rental company will manage all the details with a project manager overseeing the whole project from start to finish and ensuring everything goes off smoothly. Similarly, the company’s installation and dismantling staff will take care of the display rental installation and dismantling; and likewise, once the display design is in fabrication, every detail of it will be handled by the company staff.
- Exhibit Display Rentals alleviate he financial commitment of owning an exhibit and offer the best budget-friendly option. At the same time, they give sufficient flexibility to ensure high levels of customization and brand integration.
- When you have flexibility in design options, it will become a lot easier for you to effectively showcase your brand and foster deeper engagement with the audience.
