Companies while preparing the exhibition booth for trade show events often seem to forget the importance of training the staff. Of all the things that make up a successful trade show, show booth staff training is of the utmost importance. It doesn’t matter if you have a 20×20 trade show booth or a custom-designed trade show exhibit, having a team that knows what to say can truly make the difference.
Here are some of the etiquette rules for your booth staff:
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Body Language
Your body language speaks a lot more than your mouth. It is integral that you train your staff to be mindful of their body language. Good body language has all the ability to draw people to your stand booth. Standing up and greeting the attendees with a smile, making eye contact while talking to them, avoiding leaning across a wall while talking to attendees. These may seem insignificant details but they make you and your brand very much approachable.
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Engaging and Knowing
People who attend the event will you about your products. So as soon as they approach the booth, train your staff to guide them. Ask the attendees questions to acquire as much intel as possible. Take them through the exhibit displays and give them a brief overview of the products. Have staff at trade show counters to collect information and answer the visitor’s queries. Only the ones who have the skills to continue the conversation should be hired.
- Providing an Adequate Amount of Staffs
Having an adequate amount of booth staff gives the impression of your brand being professional and highly interested in making business. This makes anyone feel your brand to be more approachable and adds to your brand image. Your staff needs to have complete knowledge of your booth. From the product features on your trade show shelf displays to the ability to record attendee data. They should know the exhibition booth like the back of their hand.
- Never Eat in front of Attendees
This one is a big NO. One of the worst violations of conduct is when there are food and beverages kept in the sight of the attendees. Even worse is when the staff is eating in front of them. Trade show events are long and it is natural your staff should have access to snacks and water. But those snacks and drinks should not be consumed in the stand booth or left visible to trade show attendees. The attendees are here to know about your brand and it’s products/services. Having food laying around becomes a distraction and gives an impression of uncleanliness. This is will keep people away from your booth, which will ultimately lead to fewer leads and lesser sales.
Your booth banner might bring in visitors but your staff makes them stay. With proper training and knowledge about the products, your staff is good to go.
Attending the visitors properly and correctly answering their questions is important. Make sure your staff is polite and approachable at the event. With that, you would have people lining up at your show booth. Keep these rules in mind and train your staff accordingly.
