Top 10 effective ideas in designing convention booth displays
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Top 10 Effective Ideas in Designing Convention Booth Displays
Convention booth displays are brilliant resources to bring a dynamic and stylish feel to your trade show events. People see visuals first. If you use creative ideas, your target audience will be attracted to your trade show exhibits displays, and it will generate impressive leads.
So, let’s look at some of the most effective strategies you can use when designing a conventional booth display.
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1. Make the Display Inviting and Comfortable
In most cases, there is not much seating space at the trade show. So, if you have a big space in your booth display, set up some seating couches. People will be grateful for the chance to relax for some time, and you can grab that opportunity to introduce your brand. You don’t have to talk directly instead have attractive presentation screen setups to expose them to your brand.
2.Social Media Strategy
Social media is an influential market tool for companies to promote their brand. This marketing tool can help the business to create buzz around your brand and create awareness about your participation.
You could run a campaign with an event hashtag on social media that will lead your prospects to your convention booth displays. For instance, you could spread the word about offering some freebies for those visiting your booth on your social media platform.
You can also think about having a photo booth at your booth display, which will offer social opportunities for user-generated content. Also, you could fix meetings at the convention through social media channels. This leads to productive conversations and better time management.
3. Organize Quizzes and Games
Make your exhibition booth inspiring to make a lasting impression on your brand where your visitors can be captured through engagement. Arranging games session at your booth display can work well for your product.
Ask questions related to your business to understand how much your visitors know about the brand and teach them about the product. Make sure your give gift hampers are valuable. People like gifts, so giving something important to them will be the icing on the cake.
4. Properly using Height and Lights
While preparing for your show displays, make maximum utilization of your exhibition space. Make use of the height allowance for the show spot. Some also allow hanging structures that can be suspended from the ceiling.
When you incorporate lights in your trade booth area, it helps in highlighting the marketing message along with the brand name to gain prominence in the market. This enables your booth display to get noticed in the crowd.
5. Digital Displays
Moving images are the best way to catch a customer’s attention. Digital displays and videos are highly effective ways to share information when time is limited. Many people prefer to learn about a product or service by watching a video than reading text.
Technology is an absolute must for modern-day trade show booths, and a digital display is one of the easiest ways to tick this box. Use the digital screen to show your products, play video testimonials, give statistics, or loop feed information–any message.
6. Think about a Takeout Café
Trade shows are usually tiring; that is the fact. Visitors spend a lot of time walking and talking at the trade fair. Naturally, they would require coffee and food. You can attract several visitors to your booth display by having a small coffee and bagel counter where customers can bag the snacks for either free or nominal fee.
You can have carry bags and take away mugs labeled with your brand logo. In your exhibition booth, you will find that many customers would like to visit your café. So having one is important as it draws in people. This is the best way to draw leads when you incorporate them.
7. Consider an Eye-Catching Appearance
Put yourself in an attendee’s shoes. Would you try to read a tiny print on a display sign when you walk through a space filled with people? Or do your eyes directly go to a trade booth that has a message with bold, noticeable graphics? To make an impact, tell the audience everything they need to know in less than 15 seconds.
8. Be Different
One of the most important considerations for any marketing endeavor is standing out. You might be tempted to recreate someone else’s cool design, but it is not a good idea. Your business is unique, so it stands to reason that your stand booth should reflect that.
Customers should be able to differentiate between your trade booth displays and your competitors, so remain open-minded and think beyond the standard designs often seen on the event floor.
9. Adopt Consistently
Whether you are a reputable company or a start-up, to achieve a strong identity, you need to implement a set of brand guidelines. Use logos, color, images, fonts; your strategy should be well documented to ensure consistency across all of your marketing efforts. Use these strategies as a blueprint for your trade show stand design.
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