Participating in a trade show requires a lot of effort, both physical and mental. Everybody has to be on their toes to ensure the exhibition booth runs smoothly and maximum benefits are achieved. And in between all these, you get very little time to decide whether you want to rebook your spot in the upcoming trade show.
While some brands rebook on the spot, some opt to do it later. But which is the smarter choice? Does rebooking really save your time? Let’s discuss this.
If you look from the perspective of the trade show organizers, it can get a bit less reassuring. Even if you are a decade old regular customer it is not that easy for the organizers to track you down. So, instead of wasting that huge amount of time, the organizers can invest that on improving the show. And they can accept offers from some newcomers who were vying to set up their show booth next time.
From your very own perspective, there are some advantages you can gain from booking early. It helps you plan your finances and booth design well ahead of time. Also, registering for the next show early can fetch you some early-bird discounts.
But rebooking on the spot also means committing early (almost a year ago in most cases). This can prove to be a disadvantage if you are in two minds about participating in the upcoming trade show. Once a commitment is made, it is hard to withdraw without attracting financial penalties.
So, it is clear as day that rebooking during the trade show can save much of your time and also give you some additional benefits such as discounts. But you need to very sure before making such a commitment. This is because if you fail to do so, you might have to pay some hefty cancellation fees.