How to design an outstanding trade show graphic

Exhibit Rentals booth designs

Achieve your trade show goals by designing an outstanding trade show graphic, trade
show display banner, and trade show booth walls for your next trade show in the US.

There is a lot of work that goes into designing, printing, and setting up outstanding trade show graphic and exhibit banners. But when done well, the returns for your brand can be huge with your awesome portable trade show booth.

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How to Design an Outstanding Trade Show Graphic

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A trade show graphic plays an influential role on the audience especially at a face-to-face event in drawing attention and communicating your business’s personality, style and message. Normally visitors have two to three seconds, to sum up, your display. So having the best graphics is non-negotiable. Try these tactics and you will see the difference.

REASONS WHY WE LEAD

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Request A Free Quote

Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Request A Stall Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Request A Call Back

Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

1. Image Quality Counts

Photos for your logo should be of high resolution or vector. Always have original, and clean artwork for projects. This is critical! You can spend the extra money to get high-quality photographs. It’s not that expensive and can make a big difference in your pop-up trade show booths. This is not a billboard as people will be walking up and down and even touching your trade show graphics. 

To get the best graphic, hand a business card to the designer and ask them to design a logo from it. If you worked with a designer to create an identity for your business, ask them for the original files. You may not be able to go through them, but that doesn’t mean your designer won’t be able to. This is why you need to hire a professional in the first place.

2. Readability

The font of the texts matters a lot. Ensure you use font visitors can read from a distance and without straining.  

Trade show visitors tend to scan show the trade show graphic and land to one that looks the most promising. They may pass you over completely if they can’t read your booth banner within the shortest time. Choose a font that is crisp, clean, and easy to read.

3. Use Noticeable Colors

While the coloring scheme needs to be consistent with your general marketing design, it should also be bright enough to look unique. Colors that are dull or neutral cause your trade show graphic to fade into the background. If your color dynamic does not include brighter colors, consider incorporating interesting textures instead.

Ensure your color selection convey the emotions you want to create in your potential customers.  It is essential to create a high level of visual appeal for your trade show exhibit as attracting prospects is necessary to create a strong ROI.

4. Lighting

Try to differentiate between the stand booth’s general lighting and the specific element you want to highlight. The lighting should be sufficient enough to stand out between the passages. 

But you can also try to play with dark lightings and make more intense light that places the focus on a certain area of interest or an object you are targeting to highlight. Use your creativity to come up with eye-catching lighting.

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5. Benefits of Displaying the Brand

With your graphics, you need to make an effect on potential customers within the shortest time possible. Whichever impression you make will determine whether they will come to your trade show booth or not. 

The logo must be always visible and your graphics put forth your brand’s main offering and advantages relevant to that show. Giving out inappropriate, confusing, or mixed messages will lead to people avoiding your stand booth.

6. Branding

An effective trade show graphic will be designed keeping the brand identity in mind. The product or service that is being displayed will contribute to the impression that is being made on the attendees. So you should reflect the value and identity that the product wants to promote. This can be achieved by incorporating brand colors logos, and other recognizable features into the graphics.

7. Create a Flow

Often clients have many ideas in all different directions. Just because your stand booth has four different graphic surfaces doesn’t mean that you should treat them as such. Ensure your trades show graphics tell a clear story. If you want each of the four products featured, one on each panel, that’s fine. 

Find a way to tie them together. Make sure that the color scheme, design, and copy work together. Don’t re-invent the color wheel with each panel. You need the overall design to work together, not confuse.

A good thing is that having expert insight on your messaging, brand and intended audience can take you far in the design process. When your expert brand knowledge combines with excellent designing you come up with stunning trade show graphics. Contact us today for a free consultation on designing the perfect trade show graphic for your next exhibit.

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About Us

SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
United States of America
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