Customized Booth

HOW CUSTOMIZED BOOTH CAN MAKE YOUR TRADE SHOW A SUCCESS?

88 percent of exhibitors make their presence felt in trade shows to spread brand awareness, while 72 percent of them do so to acquire leads from attendees looking to buy or interested in becoming a customer.

A great majority of the exhibitors will be looking to reach out to the same set of attendees.

Considering such a likely scenario, how do you intend to stand apart?

Investing in a unique Customized Booth is the way to go.

What makes custom booths so different is they offer businesses, many of whom will be competing with like-minded competitors, a distinctive identity that can make all the difference in deciding the success of your trade show.

HOW CUSTOMIZED BOOTH CAN HELP?

Trade show events attract thousands of people. This presents the exhibitors with the chance to reach out to their audience and connect with them. To make the maximum of the available opportunity, they go out of their way to spend huge sums of money on getting a booth customized to showcase their unique identity.

An attention-grabbing customized booth can make an instant positive statement. Whether you’re a trade show veteran or a newbie, a custom booth remains your best weapon to strike the right notes at the trade show.

Given below are pointers that tell you how a custom trade show booth can make your presence visible to your target audience and eventually, your trade show a success.

1. SPREADS AWARENESS OF YOUR BRAND

Attendees are a very inquisitive lot. They are keen to know all about you within the first few seconds of noticing your exhibit. They want to know what your company is, what it does, and what it can offer that can satisfy their needs.

A custom booth that’s designed to let the attendees know all about helps to quickly create awareness of your brand. Besides, you also get to avail a range of add-ons to supplement it like,

• Personalized graphics, applied to exhibit entranceways, walls, and support columns
• Banner Stands & Portable Displays.
• Backdrops and Overhead Signs.
• Large Format Fabric printing for bigger surface exhibit walls.

With a custom booth, you can also get it designed to present your brand in a manner that’s consistent across other promotional channels; and convey a brand message that’s consistent with your business model and reflects your business objectives, clearly and effectively. This way, you can succeed in spreading brand awareness faster and better.

Your existing customers will be able to easily locate your exhibit at the trade show while potential ones will get drawn to your brand message and offerings.

2. LINK-UP WITH THE RIGHT AUDIENCE

Today, several marketing channels are available for companies to promote their business. Additionally, several modern marketing techniques are also available that proclaim to target customers better.

However, there are few better avenues than trade shows when it comes to interacting with and engaging customers.

Trade shows by and large attract more than thousands of visitors a day. Bigger shows attract an even greater number of visitors. They converge in one place to see the latest innovations and products/services and learn about the latest industry trends and happenings.

At trade shows, you come face-to-face with many people. You also get the opportunity to connect with your existing customers and engage with potential ones interested in what kind of products or services you have to offer them. The leads you ultimately manage to cultivate can again be used for re-targeting them for holiday or seasonal promotions.

3. COME FACE-TO-FACE WITH POTENTIAL CUSTOMERS

Digital marketing and online advertisements are integral to every company’s marketing strategy. They help them to reach out to their audience quickly.

However, no amount of email, chat, or tweet can ever replace personal communication or the value of face-to-face marketing.

Face-to-face marketing facilitates human connection, and encourages meaningful interactions through client meetings, product demos, etc. It is all about in-person visibility and your business can potentially build goodwill and trust by meeting with people face-to-face. Even a meaningful brief personal meeting can make a significant difference. They can convince a potential customer to make an informed decision on what and where to spend their money.

With face-to-face marketing at trade shows, you also get the opportunity to foster real-life relationships with potential leads, cultivate their favor, and convert the same into meaningful customers.

4. FORGE BUSINESS RELATIONSHIPS

At trade shows, exhibitors can cultivate and forge business relationships. Opting for a custom booth will help them to connect with their peers in their line of industry and find the right business partners for meaningful business partnerships.

Linking up with companies that complement the offerings you offer and drive cross-branded promotions can potentially be lucrative for your business as well as other parties involved. If you’re lucky, you can even find partners or storeowners who may show interest in distributing or selling your products.

5. OBSERVE COMPETITORS FIRST-HAND

Many companies spend large sums of money to evaluate their competitors and study as to what makes their brands popular or unpopular. But they can be a futile exercise at times with the results generated serving no purpose.

Trade shows on the other hand offer a more effective alternative to see up-close how the competitors are doing. Many companies take part in trade shows to not only connect with their audience and sell their wares but to also observe at close quarters their competitors.

They get the chance to observe closely as to what makes their competitors click; how their booths have been customized to attract the audience; what kind of ingredients they have used to customize their booths; and what kind of branding, pricing, and marketing strategies and tactics they employ.

6. RECRUIT A PROFESSIONAL BOOTH COMPANY

Hiring a professional trade show booth company offers the best value for your money. You get to tap the expert skills and know-how of experienced and certified professionals who are well-tuned with the ways of trade shows. They can understand quickly what kind of booth you want and how it needs to be designed to portray your brand effectively to the audience.

You can also

Have a booth layout that suitably complements the look and feel of your booth.

• Get a customized booth designed to match the aspirations of the particular target audience to whom you’re looking to promote your products or services. You stand to benefit from a booth that will showcase your business in the right light and simultaneously highlight how your offerings can benefit your customers.
• Create flexible, lightweight, and reconfigurable booth designs that can be assembled and disassembled easily and swiftly.
• Have display shelves, structures, tall towers, walls, etc, to complement your custom booth.
• Have a specific type of lighting/flooring to give your booth a unique feel.

With a professional trade show booth company, you can get a custom booth with a design that stands out, surpasses your customer’s expectations, and ensures your trade show participation is as successful as possible.