Custom Trade Show Exhibit

Custom trade show exhibit are a great way for companies to showcase their products and services to a large audience, but incorporating cutting-edge technology can take your exhibit to the next level. From interactive displays to virtual reality experiences, there are many ways to incorporate technology into your Custom booth to make it more engaging and memorable for visitors.

One of the most popular cutting-edge technology ideas for Custom trade show exhibit is the use of interactive displays. Interactive displays can include touchscreens, motion sensors, and other types of technology that allow visitors to interact with the exhibit in a more dynamic way. For example, an interactive touchscreen display can allow visitors to learn more about a company’s products and services, while a motion sensor can trigger a video or animation to play when someone walks by.

#1. AR – Augmented Reality:

Use Augmented Reality at Your Next Custom Trade show exhibit!

AR has truly been a game-changer when it comes to the exhibitions industry. What it does is that it blends what the users see in their actual surroundings with a computer-generated surroundings. The outcome is an engrossing and memorable user experience that traditional demos would never have generated.

With AR, one can demonstrate merchandise in terms of real-time, real size, and real environment. Once the AR is activated on a headset or mobile, an interactive 3D image of the merchandise would show up ahead of them.One can even interact with the merchandise by turning it, moving it, zooming in, etc to see intricate details. For example,  customers can choose a pair of shoes from the catalog, direct the phone towards their feet and it appears as if they were wearing the shoes.

Some AR systems utilize a camera or a monitor to recreate the nearby surroundings to enable the user to view the objects via a headset.

Now just imagine the potential of such a technology within an exhibition booth environment. If your traditional trade show booth display system could hold 100 products, with the AR experience the number of products that can be showcased is infinite. You would agree that trade show exhibitors always aim to keep the visitors engaged, immersed and excited! This is exactly what AR can do for your next Custom trade show exhibit.

#2. LED in Trade Show

Transparent LED Screens can transform your product displays!

While AR was all about taking your visitor out of the trade show environment into a world of your own; our next option – the transparent LED screens, build an exciting environment around product displays within your Custom booth. This touch screen technology transforms your product displays into engaging and interactive experiences.

With a transparent screen, an overlay is often created where any extra information about the merchandise is displayed ahead of it, unlike earlier where additional information was placed on a monitor that was kept adjacent to the merchandise on display.

The transparent box within which the merchandise is placed ensures that it can be seen and guarded, and at the same time the case can speak with you and interact with you. You can get all the product information you need at your fingertips.

All types of media are often displayed on the touch screen – animations, photos, text, and graphics, in any order that suits your business needs.

For example, if you are a medical device manufacturer who has opted for a Custom booth, you can use transparent LED screens wherein the interface can provide animations of the device, success rate figures, graphs, manufacturing specifications sheets, etc.

#3. Real-time Data and Analytics:

Big data analytics, as a disruptive technology, has spared none of the industries. From the medical sciences to the car industry, each industry has undergone a wave of change due to analytics.

Trade show owners can cash in of sensors powered by IoT to realize a full picture and details about how the visitors interact with the products on their Custom booth displays.

Unobtrusive sensors are used for the gathering of knowledge and thereby generating reports. This helps you in acquiring a specific report of the number of trade show visitors to a particular booth, the time they spend at each exhibit booth, and therefore the way they convey and converse with the brand as a whole.

This data is very valuable since it aids predict future trends and customer engagement. If you’re aiming for sponsors and vendors, you would like to urge accurate traffic counts and good footfalls.

Let us explore an example of devices that gather real time data and analytics. For instance, lets discuss smart-mats. These are sensor based mats that can measure traffic in any size/area. Other features which will be tracked with these mats are occupancy, waiting time, traffic flow, obstruction areas, etc. Another example can be heat maps that can track individual smartphones aside from revealing tracking interests and therefore the time spent at each booth.

Everything around us is changing very fast in 2020. Do not accept the plain-jane exhibition booth anymore. Demand more from your marketing team, demand more from your exhibition booth design agency, demand more from your experiential marketing agency – because definitely your customer is demanding more from your brand. When you choose the newest technology to be integrated with for your custom trade shows exhibits, don’t accept the old world TVs and corporate AVs, do something new and immersive.

Another cutting-edge technology that companies can incorporate into their Custom booth is the use of social media integration. This can include elements such as hashtag walls, social media kiosks, and live streaming. For example, a hashtag wall can display real-time social media posts from visitors using a specific hashtag, creating a dynamic and interactive display. Social media kiosks can allow visitors to take photos, post them to social media, and share them with their friends and followers. Live streaming can also allow a company to share their exhibit with a wider audience, even those who are not physically present at the trade show.

Incorporating technology into Custom booths can also help to increase the efficiency and effectiveness of the exhibit. For example, companies can use RFID technology to track the movement and behavior of visitors, providing them with valuable data on visitor engagement and behavior. This can also help to streamline the lead generation process, allowing companies to quickly and easily collect and analyze data on potential customers.

In conclusion, Custom booths are a great way for companies to showcase their products and services to a large audience. By incorporating cutting-edge technology, such as interactive displays, virtual reality experiences, 3D printing, projection mapping and LED lighting, companies can create an engaging and memorable experience for visitors that can help to achieve their goals. With the right technology and design, a Custom booth can be a powerful marketing tool that can help a company to stand out from the competition.

Integrate technology into your exhibition booth!

Happy Exhibiting

HOW TO EARN MAXIMUM ROI FROM  CUSTOM BOOTH?

It is true that Trade Shows provide an opportunity to businesses to showcase their offerings; and build brand awareness and a solid sales channel.

However, Trade Shows in reality are much more than that. It presents your business a fantastic opportunity to attract new customers and connect with them; expand your network of suppliers’ and partners’; and learn about the latest trends in the trade show industry.

To make the maximum use of the opportunities offered by trade shows, you need to capture the attention of your prospective customers’, stamp your presence and make an impact.

How do you do that and how can you maximize your ROI from it?
The answer is a Custom booth that stands out from the competition at the trade show.

What makes a Custom booth the right choice is industry professionals believe it is a powerful tool that helps to attract attention of the audience, build relationships with them, and leave a lasting impression. Besides, they also point out it showcases products/services and educate the audiences effectively since it is designed to meet the owner’s specific needs’.

HOW TO EARN MAXIMUM ROI?
Want to earn maximum ROI from a Custom booth?
Well, they don’t happen just like that. You need to play smart and adopt smart tactics to realize your desire of earning maximum ROI from your Custom booth.

Here are some tips to help you realize your goal.
KNOW YOUR TARGET AUDIENCE

When you look to participate in a trade show and maximize your ROI from your investment in Custom booth, you must first know your target-audience. By knowing your target-audience, it means knowing what are their aspirations and preferences; what do they expect from your brand; and what you need to do to meet their requirements. 

Remember that every trade show caters to different audiences. This means, you need to adapt to cater to the changing needs of the target-audience for each trade show. You can achieve this by knowing your audience, what is important for them, and how you can offer them value for their money.

MAINTAIN SPECIFIC GOALS FOR TRADE SHOWS

When you take the momentous decision to participate in trade shows, you need to have specific goals for each trade show. Goals like building better brand awareness among the audience; or attracting more business leads; or setting a target of so and so sales and business for the trade show.

When you know your goals, it becomes a lot easier for you to earn returns on your investment.

To better realize your goals, get your exhibit custom designed by a reputed Custom booth company. With their experience and expertise, they will be better placed to custom design your exhibit that will be a standout at the show.

TAKE PART IN ONLY BUSINESS-ORIENTED TRADE SHOWS

There will be several trade shows in a year. This does not mean that you need to take part in all of them.

Your participation in a trade show should be driven solely by business reasons.

Hence, pick only those trade shows that are related to your products/services line. This will give you the opportunity to

●     Meet your target-audience and interact with them. In turn, this will lead to sales and business enquiries to eventually help you extract good return on investment.

●     Keep track of the latest trends and build business deals with like-minded partners and associates in your industry.

For a greater impact at less cost, opt for a Custom booth from a notable local based exhibit rental company. This way, you can get an eye-catching trade show exhibit that will generate quality leads at the trade show

CUSTOMIZE YOUR TRADE SHOW EXHIBIT ACCRATELY

Attendees at trade shows generally remember only those exhibits that present an attractive and interactive appearance; and what they have to offer them.

A Custom booth has the uncanny knack of attracting audience’s attention and convinces them to visit the exhibit space. To make it truly impactful, ensure that your Custom booth is unique in design well-supplemented by innovative lighting and flooring displays. If these are well-backed by interactive activities like games, quizzers, etc, your exhibit rental will lure more visitors and generate more product sales.

UNLIMITED DESIGN POSSIBILITIES

Customized trade show exhibits offer a multitude of design possibilities.

Customizing graphics and displays will allow you to communicate a strong brand identity and enable your company to stand out from all competition at the trade show.

A Custom booth will

●     Reinforce your brand identity visually as well as materially.

●     Create and sustain brand consistency.

●     Convey your brand values as it should be.

●     Stand out from the competition.

Additionally, a Custom booth will allow you to achieve in-depth personalization by integrating colors, fonts, and visuals that reflect the essence of your company brand in a way they instantly attract your target audience. Ultimately, a strong combination of visual personalization and branding will ensure that your brand is remembered by the attendees at the trade show long after the event gets over.

When you are able to positively impact your audience, you can make sales and increase your business revenues, which in turn will help you to earn maximum ROI.

GIVES IT A UNIQUE FEEL

A Custom booth is unique since it is customized to reflect the uniqueness of your company with precision.

Suppose you’re planning to take part in different trade shows, it is essential to assess the design of your exhibit to spot out and iron out the flaws. This is important since each trade show event will present its own constraints with regard to space and other unique features.

By and large, Custom booths take into consideration the location and layout of the specific trade show event. As such they are designed carefully and planned well in advance, mostly a year in advance. At the same time, it is important to note that using the same Custom booth for several trade shows, will require extra planning and at times, even a return to the trade show manufacturing factory for fine-tuning.

MARKET YOUR BRAND CREATIVELY

Just having an attractive and interactive Custom booth does not guarantee instant success. However, if you promote your brand with creative advertising and branding, you tend to attract many interested buyers to your exhibit space.

You can use social media platforms like Facebook, X, LinkedIn, etc, to advertise and brand your products/services; Likewise, you can market your offerings through emails to the attendees; or placement of banners or hoardings in public spaces. All of these will help to spread brand awareness and implore people to visit your exhibit space at the trade show.

When people visit your exhibit rental space, your staff will get the opportunity to build connections with prospective customers; or earn leads or facilitate instant conversions, by providing them valued details about your products/services. If done properly and effectively, it will help to increase your product sales or earn more business inquiries.

Also, just acquiring leads will not bring you business. Your staff also needs to connect with them after the trade show is over. This is best done within 24 to 72 hours, through emails or phone calls, after the trade show is over as the memories of the interactions at your exhibit space will still be fresh in their minds. If done effectively, it can earn you new business deals.

MEASURE THE TRADE SHOW OUTCOME

In reality, your real task begins after the trade show is over. If you want to know whether your participation in the trade show has been successful or not, you need to evaluate the results of the show. This will help you to understand your return on investment (ROI), if any, earned during the trade show.

Use analytic tools to

●     Track down the number of leads generated at the show.

●     Estimate the amount of sales and business made at the show.

●     Estimate the amount of new business connections made at the show.

The inputs gathered from the data analysis will give you an indication on whether your Custom booth has made an impact or not; and your trade sow participation has been a success or not. Furthermore, the inputs will also help you to constantly improve upon your performances at future trade shows; thereby maximizing returns on investment.

WHAT ELSE YOU NEED TO DO?

You have spent precious time and energy on creating a memorable Custom booth.

Add some spark to it by leveraging clever ideas; and then watch as to how it will turn into a remarkable Custom booth.

Like,

STRENGTHENING BRAND IMAGE & IDENTITY

You need to maintain brand consistency to establishing and sustaining brand recognition amongst the audience at the trade show.

Maintaining a consistent brand design theme and conveying a consistent message across all communication channels is the key to strengthening your brand image and identity, especially crucial at trade show events.

This is where; a Custom booth will be an invaluable asset in the quest for brand consistency.

Hiring the help of a professional trade show exhibit company will be critical in this regard as they understand that being noticed is critical for your brand at trade shows; and know that the use of a Custom booth is the way to go to showcase the uniqueness of your company. Besides, such a company will also offer efficient trade show exhibit services that will help your exhibit design to accurately reflect your trade show needs.

OPTIMIZING CUSTOM EXPERIENCE

A Custom booth cannot expect to be effective if your trade show exhibit layout is not designed appropriately.

With proper planning and positioning each exhibit element (that is, displays, screens, interaction zones, etc) to assist attendees to traverse smoothly through a brand-centered experience carefully, you can maximize your custom exhibit’s visual impact and functionality.

INTERACTION REMAINS A KEY FACTOR

No trade show experience is possible without hassle-free interaction.

Whether you rent or buy a Custom booth, you can actively encourage visitor engagement through demonstration areas, interactive screens, and informal discussion zones inclusive of furniture. Visual appeal encourages attendees to stop by your exhibit and explore further; savor an immersive experience with an enhanced customer engagement. This in turn will encourage the attendees to buy your products or fix up business deals; and subsequently enabling you to earn maximum ROI.

Hassle-free movement of people and smooth circulation of air will help to avoid visitor traffic jam and prevent areas of confusion. As a result, the attendees will be able to explore your products/services easily and comfortably.

SUSTAINED DURABILITY

Custom booths offer excellent ROI as they are very durable when built by credible trade show exhibit companies. Such companies will have professionals who use high quality building materials that will help the exhibit to resist the rigors of wear and tear of multiple trade shows. They can be dismantled, stored, and reused for other trade show events, thereby reducing the long-term costs and not to forget, preserve natural resources and prevent environmental impact of ordering a Custom booth again.

Ultimately, they allow you maximize and earn maximum ROI for the long-term.