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Cutting Edge Technology Ideas for Your Custom Trade Show Exhibit
Custom trade show exhibit
are a great way for companies to showcase their products and services to a
large audience, but incorporating cutting-edge technology can take your exhibit
to the next level. From interactive displays to virtual reality experiences,
there are many ways to incorporate technology into your Custom booth to make it
more engaging and memorable for visitors.
One
of the most popular cutting-edge technology ideas for Custom trade show exhibit is the use of interactive displays.
Interactive displays can include touchscreens, motion sensors, and other types
of technology that allow visitors to interact with the exhibit in a more
dynamic way. For example, an interactive touchscreen display can allow visitors
to learn more about a company’s products and services, while a motion sensor
can trigger a video or animation to play when someone walks by.
#1. AR – Augmented
Reality:
Use Augmented Reality at Your Next Custom Trade show
exhibit!
AR has truly been a game-changer when it
comes to the exhibitions industry. What it does is that it blends what the
users see in their actual surroundings with a computer-generated surroundings.
The outcome is an engrossing and memorable user experience that traditional
demos would never have generated.
With AR, one can demonstrate merchandise
in terms of real-time, real size, and real environment. Once the AR is
activated on a headset or mobile, an interactive 3D image of the merchandise
would show up ahead of them.One can even interact with the merchandise by
turning it, moving it, zooming in, etc to see intricate details. For
example, customers can choose a pair of
shoes from the catalog, direct the phone towards their feet and it appears as
if they were wearing the shoes.
Some AR systems utilize a camera or a
monitor to recreate the nearby surroundings to enable the user to view the
objects via a headset.
Now just imagine the potential of such a
technology within an exhibition booth environment. If your traditional trade
show booth display system could hold 100 products, with the AR experience the
number of products that can be showcased is infinite. You would agree that
trade show exhibitors always aim to keep the visitors engaged, immersed and
excited! This is exactly what AR can do for your next Custom trade show
exhibit.
#2. LED in Trade Show
Transparent LED Screens can transform
your product displays!
While AR was all about taking your
visitor out of the trade show environment into a world of your own; our next
option – the transparent LED screens, build an exciting environment around
product displays within your Custom booth. This touch screen technology
transforms your product displays into engaging and interactive experiences.
With a transparent screen, an overlay is
often created where any extra information about the merchandise is displayed
ahead of it, unlike earlier where additional information was placed on a
monitor that was kept adjacent to the merchandise on display.
The transparent box within which the
merchandise is placed ensures that it can be seen and guarded, and at the same
time the case can speak with you and interact with you. You can get all the
product information you need at your fingertips.
All types of media are often displayed on
the touch screen – animations, photos, text, and graphics, in any order that
suits your business needs.
For example, if you are a medical device
manufacturer who has opted for a Custom booth, you can use transparent LED
screens wherein the interface can provide animations of the device, success
rate figures, graphs, manufacturing specifications sheets, etc.
#3. Real-time Data and
Analytics:
Big data analytics, as a disruptive
technology, has spared none of the industries. From the medical sciences to the
car industry, each industry has undergone a wave of change due to analytics.
Trade show owners can cash in of sensors
powered by IoT to realize a full picture and details about how the visitors
interact with the products on their Custom booth displays.
Unobtrusive sensors are used for the
gathering of knowledge and thereby generating reports. This helps you in
acquiring a specific report of the number of trade show visitors to a
particular booth, the time they spend at each exhibit booth, and therefore the way they convey and converse with the
brand as a whole.
This data is very valuable since it aids
predict future trends and customer engagement. If you’re aiming for sponsors
and vendors, you would like to urge accurate traffic counts and good footfalls.
Let us explore an example of devices that
gather real time data and analytics. For instance, lets discuss smart-mats.
These are sensor based mats that can measure traffic in any size/area. Other
features which will be tracked with these mats are occupancy, waiting time,
traffic flow, obstruction areas, etc. Another example can be heat maps that can
track individual smartphones aside from revealing tracking interests and
therefore the time spent at each booth.
Everything around us is changing very
fast in 2020. Do not accept the plain-jane exhibition booth anymore. Demand
more from your marketing team, demand more from your exhibition booth design
agency, demand more from your experiential marketing agency – because
definitely your customer is demanding more from your brand. When you choose the
newest technology to be integrated with for your custom trade shows exhibits,
don’t accept the old world TVs and corporate AVs, do something new and
immersive.
Another cutting-edge technology that
companies can incorporate into their Custom booth is the use of social media
integration. This can include elements such as hashtag walls, social media
kiosks, and live streaming. For example, a hashtag wall can display real-time
social media posts from visitors using a specific hashtag, creating a dynamic
and interactive display. Social media kiosks can allow visitors to take photos,
post them to social media, and share them with their friends and followers.
Live streaming can also allow a company to share their exhibit with a wider
audience, even those who are not physically present at the trade show.
Incorporating technology into Custom booths
can also help to increase the efficiency and effectiveness of the exhibit. For
example, companies can use RFID technology to track the movement and behavior
of visitors, providing them with valuable data on visitor engagement and
behavior. This can also help to streamline the lead generation process,
allowing companies to quickly and easily collect and analyze data on potential
customers.
In conclusion, Custom booths are a great
way for companies to showcase their products and services to a large audience.
By incorporating cutting-edge technology, such as interactive displays, virtual
reality experiences, 3D printing, projection mapping and LED lighting,
companies can create an engaging and memorable experience for visitors that can
help to achieve their goals. With the right technology and design, a Custom
booth can be a powerful marketing tool that can help a company to stand out
from the competition.
Integrate technology into your exhibition booth!
Happy Exhibiting
HOW TO EARN MAXIMUM ROI FROM CUSTOM
BOOTH?
It is true that Trade Shows provide an
opportunity to businesses to showcase their offerings; and build brand
awareness and a solid sales channel.
However, Trade Shows in reality are much
more than that. It presents your business a fantastic opportunity to attract
new customers and connect with them; expand your network of suppliers’ and
partners’; and learn about the latest trends in the trade show industry.
To make the maximum use of the
opportunities offered by trade shows, you need to capture the attention of your
prospective customers’, stamp your presence and make an impact.
How do you do that and how can you
maximize your ROI from it?
The answer is a Custom booth that stands out from the competition at the trade
show.
What makes a Custom booth the right
choice is industry professionals believe it is a powerful tool that helps to
attract attention of the audience, build relationships with them, and leave a
lasting impression. Besides, they also point out it showcases products/services
and educate the audiences effectively since it is designed to meet the owner’s
specific needs’.
HOW
TO EARN MAXIMUM ROI?
Want to earn maximum ROI from a Custom
booth?
Well, they don’t happen just like that. You need to play smart and adopt smart
tactics to realize your desire of earning maximum ROI from your Custom booth.
Here are some tips to help you realize your goal.
KNOW YOUR TARGET AUDIENCE
When you look to participate in a trade
show and maximize your ROI from your investment in Custom booth, you must first
know your target-audience. By knowing your target-audience, it means knowing
what are their aspirations and preferences; what do they expect from your
brand; and what you need to do to meet their requirements.
Remember that every trade show caters to
different audiences. This means, you need to adapt to cater to the changing
needs of the target-audience for each trade show. You can achieve this by
knowing your audience, what is important for them, and how you can offer them
value for their money.
MAINTAIN
SPECIFIC GOALS FOR TRADE SHOWS
When you take the momentous decision to
participate in trade shows, you need to have specific goals for each trade
show. Goals like building better brand awareness among the audience; or
attracting more business leads; or setting a target of so and so sales and
business for the trade show.
When you know your goals, it becomes a
lot easier for you to earn returns on your investment.
To better realize your goals, get your
exhibit custom designed by a reputed Custom booth company. With their
experience and expertise, they will be better placed to custom design your
exhibit that will be a standout at the show.
TAKE
PART IN ONLY BUSINESS-ORIENTED TRADE SHOWS
There will be several trade shows in a
year. This does not mean that you need to take part in all of them.
Your participation in a trade show should
be driven solely by business reasons.
Hence, pick only those trade shows that
are related to your products/services line. This will give you the opportunity
to
●
Meet your
target-audience and interact with them. In turn, this will lead to sales and
business enquiries to eventually help you extract good return on investment.
●
Keep track
of the latest trends and build business deals with like-minded partners and
associates in your industry.
For a greater impact at less cost, opt
for a Custom booth from a notable local based exhibit rental company. This way,
you can get an eye-catching trade show exhibit that will generate quality leads
at the trade show
CUSTOMIZE
YOUR TRADE SHOW EXHIBIT ACCRATELY
Attendees at trade shows generally
remember only those exhibits that present an attractive and interactive
appearance; and what they have to offer them.
A Custom booth has the
uncanny knack of attracting audience’s attention and convinces them to visit
the exhibit space. To make it truly impactful, ensure that your Custom booth is unique in design well-supplemented
by innovative lighting and flooring displays. If these are well-backed by
interactive activities like games, quizzers, etc, your exhibit rental will lure
more visitors and generate more product sales.
UNLIMITED
DESIGN POSSIBILITIES
Customized trade show exhibits offer a
multitude of design possibilities.
Customizing graphics and displays will
allow you to communicate a strong brand identity and enable your company to
stand out from all competition at the trade show.
A Custom booth will
●
Reinforce
your brand identity visually as well as materially.
●
Create and
sustain brand consistency.
●
Convey
your brand values as it should be.
●
Stand out
from the competition.
Additionally, a Custom booth will allow
you to achieve in-depth personalization by integrating colors, fonts, and
visuals that reflect the essence of your company brand in a way they instantly
attract your target audience. Ultimately, a strong combination of visual
personalization and branding will ensure that your brand is remembered by the
attendees at the trade show long after the event gets over.
When you are able to positively impact
your audience, you can make sales and increase your business revenues, which in
turn will help you to earn maximum ROI.
GIVES IT A UNIQUE FEEL
A Custom booth is unique since it is
customized to reflect the uniqueness of your company with precision.
Suppose you’re planning to take part in
different trade shows, it is essential to assess the design of your exhibit to
spot out and iron out the flaws. This is important since each trade show event
will present its own constraints with regard to space and other unique
features.
By and large, Custom booths take into
consideration the location and layout of the specific trade show event. As such
they are designed carefully and planned well in advance, mostly a year in
advance. At the same time, it is important to note that using the same Custom
booth for several trade shows, will require extra planning and at times, even a
return to the trade show manufacturing factory for fine-tuning.
MARKET
YOUR BRAND CREATIVELY
Just having an attractive and interactive
Custom booth does not guarantee instant success. However, if you promote your brand
with creative advertising and branding, you tend to attract many interested
buyers to your exhibit space.
You can use social media platforms like
Facebook, X, LinkedIn, etc, to advertise and brand your products/services;
Likewise, you can market your offerings through emails to the attendees; or
placement of banners or hoardings in public spaces. All of these will help to
spread brand awareness and implore people to visit your exhibit space at the
trade show.
When people visit your exhibit rental
space, your staff will get the opportunity to build connections with
prospective customers; or earn leads or facilitate instant conversions, by
providing them valued details about your products/services. If done properly
and effectively, it will help to increase your product sales or earn more
business inquiries.
Also, just acquiring leads will not bring
you business. Your staff also needs to connect with them after the trade show
is over. This is best done within 24 to 72 hours, through emails or phone
calls, after the trade show is over as the memories of the interactions at your
exhibit space will still be fresh in their minds. If done effectively, it can
earn you new business deals.
MEASURE
THE TRADE SHOW OUTCOME
In reality, your real task begins after
the trade show is over. If you want to know whether your participation in the
trade show has been successful or not, you need to evaluate the results of the
show. This will help you to understand your return on investment (ROI), if any,
earned during the trade show.
Use analytic tools to
●
Track down
the number of leads generated at the show.
●
Estimate
the amount of sales and business made at the show.
●
Estimate
the amount of new business connections made at the show.
The inputs gathered from the data
analysis will give you an indication on whether your Custom booth has made an
impact or not; and your trade sow participation has been a success or not.
Furthermore, the inputs will also help you to constantly improve upon your
performances at future trade shows; thereby maximizing returns on investment.
WHAT
ELSE YOU NEED TO DO?
You have spent precious time and energy
on creating a memorable Custom booth.
Add some spark to it by leveraging clever
ideas; and then watch as to how it will turn into a remarkable Custom booth.
Like,
STRENGTHENING
BRAND IMAGE & IDENTITY
You need to maintain brand consistency to
establishing and sustaining brand recognition amongst the audience at the trade
show.
Maintaining a consistent brand design
theme and conveying a consistent message across all communication channels is
the key to strengthening your brand image and identity, especially crucial at
trade show events.
This is where; a Custom booth will be an
invaluable asset in the quest for brand consistency.
Hiring the help of a professional trade
show exhibit company will be critical in this regard as they understand that
being noticed is critical for your brand at trade shows; and know that the use
of a Custom booth is the way to go to showcase the uniqueness of your company.
Besides, such a company will also offer efficient trade show exhibit services
that will help your exhibit design to accurately reflect your trade show needs.
OPTIMIZING
CUSTOM EXPERIENCE
A Custom booth cannot expect to be
effective if your trade show exhibit layout is not designed appropriately.
With proper planning and positioning each
exhibit element (that is, displays, screens, interaction zones, etc) to assist
attendees to traverse smoothly through a brand-centered experience carefully,
you can maximize your custom exhibit’s visual impact and functionality.
INTERACTION REMAINS A KEY FACTOR
No trade show experience is possible
without hassle-free interaction.
Whether you rent or buy a Custom booth,
you can actively encourage visitor engagement through demonstration areas,
interactive screens, and informal discussion zones inclusive of furniture.
Visual appeal encourages attendees to stop by your exhibit and explore further;
savor an immersive experience with an enhanced customer engagement. This in
turn will encourage the attendees to buy your products or fix up business
deals; and subsequently enabling you to earn maximum ROI.
Hassle-free movement of people and smooth
circulation of air will help to avoid visitor traffic jam and prevent areas of
confusion. As a result, the attendees will be able to explore your
products/services easily and comfortably.
SUSTAINED
DURABILITY
Custom booths offer excellent ROI as they
are very durable when built by credible trade show exhibit companies. Such
companies will have professionals who use high quality building materials that
will help the exhibit to resist the rigors of wear and tear of multiple trade
shows. They can be dismantled, stored, and reused for other trade show events,
thereby reducing the long-term costs and not to forget, preserve natural
resources and prevent environmental impact of ordering a Custom booth again.
Ultimately, they allow you maximize and
earn maximum ROI for the long-term.
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