Custom Trade Show Booth

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The prime purpose for investing time and money into a custom trade show booth is to generate more footfalls and stand apart from the competition. Here are some ideas for your next trade show booth design or booth display that you can explore so that when a visitor walks into a show, your space stikes him/her as one of the best trade show booth designs on the showfloor.

Trade shows are an important marketing tool for businesses and organizations looking to showcase their products and services to a wide audience. They provide a platform for businesses to connect with potential customers, partners, and investors, and to generate leads and sales. One of the most important aspects of participating in a trade show is the setup of the exhibit. There are two main types of trade show setup systems: traditional and modular.

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Two kinds of trade show setup system

Every company or brand that takes part regularly in trade shows in USA knows that there are 2 kinds of trade show setup systems that exhibitors explore for building their exhibition booths. These are essentially;

Exhibit Rentals Systems: Ready made systems used most commonly for small sizes ranging from 10×10 booth size to custom trade show booth sizes.
Custom Trade Show Booths: Customised booths or made to order booths that are made for a specific client and his/her specific purpose of participation at the exhibition.

While the systems may vary, you would agree that all booths are made with the vision of attracting more and more visitors to get more and more leads. Companies crave for visitors and it’s their aim to have a booth that attracts all visitors that are walking by the aisle of their custom trade show booth. Here are some proven ideas to attract relevant visitors to you exhibition booth in USA:

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1. Live Product Demo Integrated Into Your Booth Display

The main attraction that drives buyers towards a custom trade show booth even in the age of online marketing is because they can see and touch and even use the products before buying them. So if you are a product company then make sure that your exhibit rental booth design has ample places that allow for experiencing in-person product applications and demos. You can have 3-4 staff presenters who will demonstrate your products for them constantly and may even invite the visitors to try them for themselves. For that, ensure that you have trained staff that focus on making customers feel invited and excited when they enter your tradeshow exhibits.

2. Games & Contests Make Your Custom Trade Show Booth Come Alive

Well, no matter how and where we grow up, we all love to play games. Incorporating this tendency of people to get indulged in playing games into your exhibition booth strategy can increase the attraction of your booth greatly. Trade show games can be selected to fit your audience and booth size. It doesn’t matter if your booth is a 20 x 20 exhibit or if it is a large pavilion in itself; what matters is how much impact and engagement is there for your audience within your custom trade show booth. You can design your engagement and games such that they include your company branding and logo. You can host games that are digital or old-school analogue style – both yet see acceptance across trade shows today.

3. Technologies & Digital Platforms That Boost Footfalls at Your Exhibition Booth

Trade shows have been there for a long time and even in today’s era of online marketing, it still is growing and this is only because of the implementation of technology by various brands into their exhibits. Attendees at your exhibition booth are never without their smartphones, iPhones or tablets. You can take advantage of these connections and integrate smart apps that can make your custom trade show booth

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4. Make Your Trade Show Booth an Immersive Experience

Exhibition nowadays is raising the bar by trying to provide the attendees with experience in a way that will make them remember the trade shows and especially the brands. Experiences are best when they are immersive, personalized activities that emotionally connect buyers to your brand story. They engage the senses and are hands-on. Your typical trade show booth design company in USA may not be able to come up with an immersive experience for your audiences as it focuses on custom trade show booth and carpentry. However an experiential marketing agency like us or your ad agency can help you develop a unique experience for your visitors that will aid recall and add value.

5. Manpower: The Small Cost that Makes a Big Difference at Your Exhibition Booth

While mosts costs related to international trade shows are high, one small investment which has guaranteed returns is to have good staff at your exhibition booth. People might walk in seeing a magnificent custom trade show booth design and may be enamoured by technology at your trade show booth; but what goes a long way and builds business is having a pleasant conversation with a knowledgeable person who is genuinely interested in listening to your needs and catering to them. So make sure that the personnel you employ understands your company culture, your products and encourages visitors to build conversations around them.

On a concluding note, your custom trade show booth is way beyond 4 walls, meeting rooms and product counters. It is about the experience you provide to your visitors. The one thing that always works towards garnering booth success is to think from a visitor standpoint – think what the customer wants to see, experience and feel at the booth. Not just what marketing message you want them to go away with. This principal works well for 10 x 10 booths, 20 x 20 trade show booths and even large pavilions. If you want to design an experience for your brand, then don’t hesitate to contact us for more information.

Happy Exhibiting!