Have you ever wondered why every office in the same commercial building is different from the ones around it? Why each lobby, each seating space, and each vibe of a company is different from its competitors? It’s because the office is the ‘Physical Evidence’ of the brand. It is the one that gives the brand expression, and that’s why large corporations invest in building a space that speaks of it’s brand values. Customized booths for trade shows follow the same principles.
I am sure you know that custom trade show exhibit designs are more expensive than their modular or exhibit rental counterparts. Customized booths are usually built for one use to meet the requirements of a particular event, and aren’t very useful for a series of exhibitions that have different needs and different audiences. They follow a build and burn mechanism where they are discarded and scrapped once the trade show is over. Despite this, custom exhibition booths are the preferred choice while exhibiting across the globe for seasoned exhibitors.
The main advantages of opting for customized booths are:
- You can design as per your brand’s physical evidence and bring out brand values
- The design possibilities are endless
- It is aesthetically more appealing than modular or exhibit rental options
- You can have a consistent brand language across geographies by ensuring you follow one kind of a design language across exhibitions.
The unique setup of such exhibition stands are pretty attractive, and thus stand out in the competitive environment of the exhibition scenario. Such exhibitions which involve custom exhibition stands often tend to have an immediate impact on visitors and are often successful in luring in potential clients. This is because ideas that involve innovation and are a result of an out-of-the-box, creative flair catch the attention of the audience and stir their curiosity.
Alongside all of these, custom stands are a true reflection of the brand you are representing because they are made-to-measure according to the client’s specifications. This is what helps to send out a powerful message about your brand and stand out in the crowd.
Lastly, customized booths tend to be more durable and are perfect for exhibitions that are scheduled over a longer span of time. Such designs are more specific and can be used around a chosen theme, such as a product launch, while modular structures are much more generalized.
So, if you have the budget and more importantly, have the correct reason to invest in creating a customized booth for your next trade show in the USA, then ditch the exhibit rental options and create something that is truly unique. It is definitely a better option or has the upper hand as it would give the necessary elevation to your product, through its powerful representation.