Creative Trade Show Flooring Ideas to Make your Trade Show Booth Displays Interesting
Here is a list of 7 trade show flooring ideas that will make your trade show booth displays pop! Colorful Rugs
It may not seem like a big deal but when an attendee is observing trade show booth displays from afar even the flooring color and design can make or break the attendee’s perception of the brand.
In other words, the flooring becomes the fifth wall that ties in together the whole trade booth. This is why exhibitors today go out of their way to make sure the flooring is of top-notch quality and design.
Here is a list of 7 trade show flooring ideas that will make your trade show booth displays pop!
- Colorful Rugs
While most trade show exhibits displays might go for the usual flooring like wood, a great way to add a pop of color and stand out amongst other booths can be done by using a colorful rug.
Using bold patterns and colors can instantly brighten up your trade booth and make it look spacious and luxurious. Moreover, it’s a great way to cover up any damaged spots on the floor.
You can customize the rug to have your brand logo printed or have elements of your trade show theme.
If you are worried about the colors and patterns taking over the rest of the trade show exhibit design, rest assured that rugs only take up a small space, so they do not overwhelm the trade show booth displays.
- Raised Floor Tiles
Raised floor tiles are a custom-made framework on which the tiles are placed. Hence, giving it a raised look. Apart from the raised look, they are an excellent way to conceal cabled and wired used to power the lightings and hold the structure.
The reason why this is a popular choice among many exhibitors is due to the subtle elevated look it gives to the trade booth displays.
An important thing to remember is that while entering the show booth, instead of step, ask the trade show booth builders to include a slope to make it accessible for everyone.
- Custom Design Floor
If you want a flooring design that’s exclusive to your modular displays, then a customized floor is the best way to get it. Since they are customized, you have complete control over where the design will be placed, the colors, and much more.
With customized floors gaining popularity among exhibitors, trade show companies have come up with various options for the materials used in the floor. Some popular types of materials companies use are vinyl, foam, plastic, wood, and carpets.
- Incorporating Lights into the Flooring
Create a visual stimulation for the attendees by incorporating lighting into the flooring. A good way to do this is by having strip lights around the perimeter of the trade booth. This helps illuminate the trade show exhibits displays, making it instantly eye-catching. Thus, it helps add an extra shine to stand out.
In addition, the LED strip lights come in different colors which is helpful if you want a certain color. Moreover, the intensity of the light can also be adjusted.
If you are worried that they might break or stop working, rest assured that they are built in such a way that they can handle the weight.
- Eco-Friendly Flooring
An emerging trend among exhibitors is the use of eco-friendly flooring. Thus, Exhibitors have been increasingly incorporating green flooring, i.e., flooring made up of eco-friendly and sustainable materials.
Some popular materials used in such flooring are cork, sustainable wood, bamboo, glass, linoleum, and so on.
- Patterned Designs
If you don’t want to brand, customize, or want the standard flooring, you can choose a patterned design for the floor. Some popular flooring pattern designs include contrast colors, Herringbone, Chevron, and so on.
- Dual Purpose Flooring
Apart from adding aesthetic value, your flooring designs can have a practical use. The design can be used to highlight and emphasize certain aspects of the booth. For example, the product display counters can have a different color floor to make them stand out.
You can also use patterns and designs to outline the perimeter of your display. The different colors will instantly highlight your booth. Thus, adding visual stimulation for people outside the booth.
We hope this article will be helpful to you while designing your trade show booth displays’ flooring. With each exhibit being as creative as the one next to it, the challenge brands are facing today is making the booth as out-of-box as possible. So, to catch the attendees’ attention, even the smallest details matter.
Tip of the Day: A good way to tie in together your trade show theme is by incorporating the floor into it. Rather than a simple wooden or cork floor, you can have a faux grass floor for your garden-themed show booth. The flooring thus becomes a part of the design rather than being just the floor.
Do you need help designing booth displays or trade show booth rentals? Our team of professionals at Exhibit Rentals can help you with just that.
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How Your Trade show Booth Design Can Benefit
Marketing is all about getting noticed. If you make a great television commercial or give out a full page print ad or even put up a huge digital hoarding at the Times Sqaure – you know your purpose is to get noticed and get remembered in the minds of your audiences.
While ATL marketing is extremely expensive due to the cost of media buying, your BTL strategy can be economical, measurable and result oriented. You would agree that a well designed and eye-catching custom trade booth can make all the difference, particularly if you are looking to make an impression on a precise community or industry and extend the word about the services you offer. Let’s take a glimpse at some of the benefits a trade show booth design can offer to your business.
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1. Engage with your target market at your trade show.
Trade shows are a great opportunity to interact with potential clients and consumers who are actively engrossed in the goods or services your business provides. Most trade shows usually see thousands of visitors who are all congregating in one place to learn more about a specific industry and what are the new trends and opportunities it offers. There are many possibilities to develop a business in today’s market, but few offer a chance to engage with your ideal customer the way a correct trade show booth design does. Your booth can attract your audience towards it and the experience that you build around it can ensure that once inside your guest spends maximum time interacting with you and your exhibits.
2. Meet potential customers face to face at your exhibition booth
Marketing just isn’t as intimate as it once was. Online ads and digital marketing are a large aspect of your advertising budget, but these ways just can’t replace the trust and goodwill your business can possibly build by meeting with people face to face. One of the best places to meet people is at your trade show booth. So when you design your booth keep in mind to keep a lot of open spaces with comfortable seating for business interactions. It’s ideal to have a food and beverage counter, this ensures that you cater well to the people that matter most to your business – your customers.
Fun Fact: Did you know that over 60% of exhibitors put up a trade show booth as they feel that this is the only place that they can meet maximum old and new customers within a span of 3-4 days.
3. Build Your Business Network and Industry Knowledge at Exhibition Seminars
You may set up a small 10×10 exhibit or 10×20 exhibit at an upcoming trade fair, but it is an excellent opportunity to create partnerships and network with the contemporaries in your industry. It also gives you access to business seminars where you can cross brand promotions with companies that offer allied services that you can bundle up to the benefits of your customers. Trade shows reveal the pulse of the industry. By meeting industry experts and networking with them you will get a general feel of what is working in the market and also what the market is collectively working towards. Then you can see if your products and marketing is in line with the trends or is ahead of them.
4. Observe your competition and what they did right with their exhibition booth design
When it comes to direct competitors, it can be fruitful to simply observe how they are giving expression to their brands via their booth design. If a particular booth is popular, try and decipher what they are doing that is a crowd puller? Is it a way their team is, or exhibition booth design is, or is it their branding, or something else. Issues such as pricing, loyalty offers, and overall sales or branding strategies should also be taken note of.
Fun Fact: Many industries that have product displays incorporated into their booth specifically attend exhibitions to see what their competitors are doing and how their products look, feel and operate. This is especially true for industries like building materials, automobiles, white goods, stationery and food.
Trade shows have been an essential part of marketing businesses across various industries for many years. While digital marketing approaches such as social media and paid online ads have radically altered the advertising landscape in recent years, partaking in a trade show with your own booth can still be very valuable for your business. Make no mistake, participating in a trade show isn’t cheap. Registration fees, the cost of sending employees, and the cost of building the correct trade show booth design are all costs you’re going to want to reflect upon. Ultimately, though, the potential return on your investment can diminish these costs if you properly organize and generate high-quality leads that convert to sales for your company.