How to create an eye-catching booth with a
simple booth design
An outstanding trade show booth design, exhibition booth design
makes a wonderful exhibit.
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How to create an eye-catching booth with a simple booth design
With trade shows, bigger does not always mean better. If you want to sponsor your business effectively, then you must utilize innovative ways to market it so you can reach the audience better.
Creative tactics in a trade show are a great platform that will help you interact with the clients directly to impress them. Therefore, a simple booth design can make wonders for your exhibition. The key thing is how you are going to apply creativity and make it outstanding.
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1. Consider Using Displays
2. Be Different
One of the more important considerations for any marketing endeavor is standing out. You might be tempted to recreate someone else’s cool design, but it is not a good idea.
Your business is unique, so it stands to reason that your show displays should reflect that. Customers should be able to differentiate between your trade show booth and your competitors, so remain open-minded and think beyond the standard designs often seen on the event floor.
3. Choosing a Simple and Clear Message
Remember, trade shows are busy markets in which attendees are surrounded by flashing lights, loud announcements, and product demonstrations. If your marketing message takes over three seconds to read and understand, it is possibly too complicated. Also, people passing by your simple booth design must be able to read the message at a distance of 15 feet without straining.
Ensure you keep the message compelling and clear, but short and simple. A wisely thought out headline influences audiences who are passing by to come into your trade show exhibit.
Choose a bold headline that looks larger on an exhibit display and is visible to people from every point on the trade show floor space.
4. Use Height and Lights Properly
While preparing for your show displays; make maximum utilization of your exhibition space. Meet the height allowance for the show spot. You can also consider hanging structures that can be suspended from the ceiling.
When you incorporate lights in your convention booth displays, it highlights the marketing message along with the brand name to gain prominence in the market. This enables your booth display to get noticed in the crowd. Also, this is an ideal show branding solution that makes a prominent brand impression in the trade show.
5. Use Noticeable Colors
The colors used should be lively enough to be outstanding. Colors that look too dull or neutral tend to cause your exhibit stand to fade into the background. If your color does not include brighter colors, choose to combine interesting textures or metallic surfaces instead.
Ensure your color selections convey the emotions you want to create in your attendees. Attracting visitors is vital to forming a strong return on investment, so it is significant to create a high-level of visual appeal within an exhibition show.
6. Draw Visitors From Every Direction
Depending on the setup and size of the trade shows, there is a high chance that your display might be approached from different directions. It can be a great idea to create a simple booth design that attracts visitors from all angles. That way, your exhibition stand can adapt to the layout of each space that you acquire. This will help you grab the interest of anyone that sees your brand’s exhibit.
7. Eye-Catching Graphics
You should use graphics that are clean, colorful, and suitably sized. Depending on how far away visitors might be from your trade booth, you may need to have three main types of graphics: a long-range, a medium-range, and a short-range.
But, your graphics should instantly tell attendees about your business and make them want to learn more. Avoid including too many graphics. Select a few of the best choice images that pack a punch more effectively than overcrowded logos and photos.
8. An Inviting Setup
Ensure that the setup of your trade booth displays invites visitors to come in, rather than keeping them out. Instead of separating yourself from the guests, have a table with promotional materials along a perimeter wall.
The walls of your simple booth design should be as open as possible. If they are closed off in some way, visitors will either feel trapped and may not want to come in at all. Therefore the overall feel of your simple booth design should be as warm and inviting as possible.
To shine out in an overcrowded exhibition is quite a big task. With a huge number of brands and companies attending trade shows to expand their business, exhibition shows have become a very competitive place. Thus, exhibiting requires a lot of creativity for you to attract more attendees. For any inquiry contact us.