Exhibiting at Cosmoprof North America 2027
Cosmoprof North America (CPNA) is the largest B2B beauty event in the Americas — cosmetics, skincare, hair, fragrance, packaging and private label — connecting brands, manufacturers and retail buyers. The Las Vegas flagship is held at the Mandalay Bay Convention Center; 2026 ran July 13–15 and 2027 lands in July (exact dates not yet published). Because it’s a Las Vegas show and our warehouse is in Las Vegas, a CPNA booth is delivered across town rather than shipped.
Beauty is a visual, finish-obsessed category, and the CPNA floor reflects it. Buyers judge a brand by how it presents — lighting, materials, product display and a clean retail-style environment — while also expecting space for the buyer meetings that drive wholesale and private-label deals. The booth has to be both a brand showcase and a selling room.
Booths that present beauty and close buyers
The strongest CPNA stands look like premium retail. A 10x10 carries a single brand with a polished product wall and a consultation counter; a 20x20 island lets a brand build a retail-style environment with display, testing and a meeting corner; a 30x30 supports a full brand world with hospitality and private rooms for buyer negotiations. Packaging and private-label exhibitors lean more functional, with sample displays and meeting space front and center.
Lighting and finish carry disproportionate weight — beauty product photographs and reads on color and texture, so the booth’s lighting design is as important as its structure. Tester and consultation surfaces also need to survive heavy hands-on use over three days.
The in-city Las Vegas advantage
Las Vegas is our home market and the lowest-cost of any major host city, and an in-city CPNA booth skips long-haul freight entirely. That means a tighter timeline, lower freight exposure, and the ability to hold final graphics late — useful in beauty, where a launch or packaging refresh can land close to show. We build for Mandalay Bay every week and handle all Mandalay Bay labor, rigging and paperwork.
If you also exhibit at the new CPNA Miami edition (Miami Beach Convention Center, late January 2027), we can store and re-skin the same structure between the two shows at no storage cost for 90 days — ask us about a two-show build.
Pricing for a Cosmoprof booth
Because CPNA Las Vegas is in our home city, pricing sits at our lowest tier of any host city: from about $6,700 for a 10x10 to roughly $59,500 for a premium 30x30 island, all-inclusive. For a beauty showcase, the value usually skews toward lighting, finish and display rather than raw structure.
Every quote is one number: design, build, graphics, local delivery, install, dismantle and Mandalay Bay paperwork.
