Exhibiting at CineGear Expo 2027
CineGear Expo is the film and cinema-production industry’s gathering for camera, lens, lighting, grip and post gear. The LA edition is held on a studio backlot — the Universal Studios Lot — which makes it unlike any convention-center show in this batch. 2026 ran June 5–6; the 2027 dates have not been published yet, but the show consistently lands in early June. It is a focused, two-day, gear-first event with roughly 300 exhibitors and a working-professional crowd of cinematographers, gaffers, rental houses and crew.
Because it is on a studio lot rather than a flat exhibit hall, booth footprints skew smaller and the environment mixes indoor stage space with outdoor and tented areas. Power, weather protection and the lot’s specific access rules matter more than at a standard convention center.
What works on a studio backlot
Most CineGear exhibitors take inline or small-island space — a 10x10 or 10x20 for a focused product line, a 20x20 island for a rental house or a brand showing a full camera or lighting system. The audience is technical and hands-on: they want to handle the gear, see it run, and talk to people who actually use it. That favors open, demo-friendly stands with strong task lighting over enclosed meeting-room builds.
Larger island footprints exist but are less common here than at a convention show; the lot setting and the two-day format reward a tight, well-lit, gear-forward stand over a big architectural statement.
Studio-lot logistics
A backlot is not a convention center. Access, load-in routes, power drops and tenting are governed by the studio’s rules rather than a standard exhibitor kit, and outdoor placements mean planning for sun, heat and the occasional weather contingency. We pre-build and inspect in Las Vegas — a short 3–5 day lane to LA — and coordinate the lot’s access and power requirements so the stand lands cleanly in a non-standard environment.
Because the dates and exact lot layout for 2027 aren’t published yet, we lock the build to the confirmed early-June window and finalize placement details once the organizer releases them.
Pricing for a CineGear booth
Los Angeles is an 80% city on our cost model. A turnkey CineGear stand runs from about $10,800 for a 10x10 to roughly $95,300 for a premium 30x30 island, all-inclusive — though most CineGear exhibitors land in the smaller-footprint range given the studio-lot setting.
Every quote is one number covering design, build, graphics, freight, install, dismantle and on-lot coordination. For teams comparing venues, see our trade show booth rentals in Los Angeles.
