The success of your trade show exhibit depends on a lot of factors. For example, your pre-show marketing, your pitch, your booth design, staff, and much more. Exhibitors spend time and money in perfecting those aspects, they often tend to overlook an important aspect: where their show booth is placed on the trade show floor. And believe us when we say that it is just as important as all of the mentioned aspects.
In this article, we are going to explain how you can pick just the right space for your exhibition booth in the upcoming trade show.
- Stay Clear of the Entrance
While it may sound lucrative to be able to place your trade booth right in the entrance, it’s not as useful as you’d imagine. Entrances are most likely to be crowded. This is why attendees would not want to stand there and check your booth, no matter how good it is. Also, most people prefer to visit a booth after they have explored all the options. But in reality, they tend to buy from the exhibit stand they visited last. Even if that’s not the case, it’s highly unlikely they’ll come back to the entrance for one product.
- Use Your Experience
From your previous experience, try to remember which exhibit systems received the largest footfall and try to remember their exact location. You can also use that data to decide on giveaways, pitch strategies, and much more.
- Maintain a Distance with the Competition
While it’s common to have brands that offer similar products side by side in a trade show, it’s not essentially the best practice. Similar booths bore the attendees and they may lose interest in your product even before hearing about it. If your show booth is located away from the competition, attendees will be able to explore other products before checking out your product. This increases the chance of your trade show booth to get more attendees and eventually more leads.
Your position on a trade show floor can significantly boost your ROI. This is why considering the aforementioned conditions is crucial. A booth placed in the right place will not only increase the footfall but also increases the chances of getting a prospective customer.