Check your trade show graphic design with these 5 important guidelines.
Guidelines for choosing trade show graphic design
1. Keep the headline and message very crisp
Do not confuse your graphic with your brochure. Your graphic does not need your product list, or material specifications, or technical information. Your graphic needs to answer the question about what problem you are solving in your customers lives. So make it human centric instead of product centric.
2. Focus on the font size
Even seasoned exhibitors make the mistake of thinking that trade show booth graphics are for people inside the booth. No, they are not. They are for the people on the aisle, they have to rouse their curiosity and urge them to come inside the booth and start a conversation. So ensure that your graphic is readable from a minimum of 12-15 feet.
3. Use eye-catching and pleasing images
Your product might be about acne or hair fall but you don’t have to show the imagery of that. You need to show images that a customer likes to associate with himself/herself. So use imagery that is pleasant, happy and vibrant always.
4. Contract an expert graphic designer for designing your trade show graphics
You always look for professionals when it comes to your exhibit rental company, F&B agency, manpower on the booth, etc., so do not settle for anything less when it comes to the designing of your booth graphics. Contract a designer who can understand your brand and make a graphic that is in line with your brand personality.
5. Always follow your brand manual
When you think of a brand you always think of a particular imagery, colour scheme, font, and so on. This is because brands maintain consistency. So Google has a particular brand language so does Pepsi and so does Mercedes. So in a bid to do something extraordinary do not violate your brand manual. To build a brand takes time and consistency and you should follow that guideline when it comes to your trade show graphics design.
BROWSE EXHIBIT RENTALS BY DESIGN
REASONS WHY WE LEAD
Booth Designs
We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.
Transparent Pricing
We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.
Reusable and Affordable
Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.
Creative Graphics
Get meaningful and attractive brand graphics to feature value to your fair booth rentals.
Turnkey Service
We build your booth displays at a production unit using leading-edge technology.
Digital Experience
Digital is everything today, we assist you to build meaningful brand experience using technologies
On-site Support
Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.
Quality Execution Assured
Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.
Right Value for Money
Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client
Request A Free Quote
Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.
Request A Stall Design
Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.
Request A Call Back
Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.
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