If you’re in beauty, healthcare, skincare, or cosmetics and you’re not hitting these shows in 2025 you’re missing the pulse of the industry. The U.S. beauty and wellness space isn’t just evolving, it’s exploding with innovation, tech integration, and consumer demand that never sleeps. Trade shows aren’t just where products are launched, they’re where connections are made, trends are spotted, and businesses scale. Whether you’re a seasoned brand, a start-up looking to disrupt, a content creator, or a curious beauty insider, these are the 12 U.S. shows you need to pencil into your 2025 calendar. Here’s why:
1. The Makeup Show NYC
- Date: May 4-5, 2025
- Location: Metropolitan Pavilion, New York, NY
About the trade show:
This trade show is specifically built for make-up artists, hair stylists, and beauty pros. The brands you know and use such as Kryolan Makeup Professional, MAKE UP FOR EVER so many other exhibitors will be present. Learn about trending techniques of airbrushing and editorials, bridal, Glam and clean makeup. Many demonstrations and master classes from celebrity artists who worked with stars like Lady Gaga and Beyoncé. Build your knowledge, contacts, and portfolio in this year’s show. Try, test out all the products you love and shop by using pro discounts, something you simply cannot miss out on.
2. LUXE PACK NEW YORK
- Date: May 7–8, 2025
- Location: Javits Center, New York, NY
About the trade show:
This show is Beauty’s exclusive and elegant packaging capital. If you’re a beauty brand obsessed with design, sustainability, and brand identity this is your show. What makes it elite, you may wonder? It is strictly focused on luxury packaging for beauty skincare and wellness. Everything over here is sustainable by degradable and refillable packaging. Packaging of every aesthetic from minimal to opulent. Many award-winning products will be on display. It is great for start-ups with a premium position. Quite luxury and loud innovation coexist here.
3. Premiere Orlando
- Date: June 1–3, 2025
- Location: Orange County Convention Center, Orlando, FL
About the trade show:
One of the largest beauty shows in the U.S., Premiere Orlando is where beauty gets big and loud. It covers everything: hair, nails, skincare, barbering, and business. People love it, as they have access to world-class education from Redken, Matrix, Paul Mitchell, and more. There are diverse programs for barbers, aestheticians, tech and wellness professionals. This is a hub for the latest tools, clippers, colors and treatments. There are meet-ups for new artists and influencers this year. The best thing is it is convenient and easy to access from anywhere in the states.
4. Vegas Cosmetic Surgery
- Date: June 4–7, 2025
- Location: Bellagio Resort & Casino, Las Vegas, NV
About the trade show:
Vegas Cosmetic Surgery is the height of beauty and surgery. There are premier conferences for facial plastic surgery and cosmetic medicine, educational sessions on techniques and procedures, live surgery videos and procedural demos, and in-depth programming on facial rejuvenation, injectables, body contouring, laser, RF, ultrasound, and other device technology showcases. This show is the whole package, anything that you can think of related to cosmetic surgery you will find it here. Attended by top surgeons, dermatologists, and medspa owners, making it worth building referral networks and collaborative partnerships.
5. Florida Dental Convention
- Date: June 19–21, 2025
- Location: Gaylord Palms Resort & Convention Center, Orlando, FL
About the trade show:
Florida Dental Convention has 300+ exhibitors in dental equipment, products, tech, and massive educational programming with over 130 courses. CE credits are available across all specialties. Ideal for new grads seeking mentorship or job opportunities. This show focuses on practice growth, patient retention, and marketing. It takes dental spa integration and patient wellness approaches to another level.
6. Cosmoprof North America
- Date: July 22–24, 2025
- Location: Las Vegas Convention Center, Las Vegas, NV
About the trade show:
Cosmoprof North America (CPNA) is a big one. It’s the show where the biggest names, brands and global manufacturers come together in Vegas for a multi-day powerhouse event. This trade show covers the full beauty supply chain such as raw material packaging to ready products. Each section of the beauty industry, such as skin, care, hair, nails, wellness, and packaging has a separate dedicated space, easy for you to navigate. Many B2B networking opportunities and seminars featuring top brands, founders and celebrity artists will offer deep insights. Learn how the market shifts and consumer behavior changes and how to keep up with it. The highlight of this year is how AI Is introduced for beauty diagnostics and personalization.
7. The Makeup Show
- Date: September 20–21, 2025
- Location: Hilton Houston Post Oak – 2001 Post Oak Blvd, Houston, TX
About the trade show:
Don’t be confused with its NYC edition, catch it in cities like Chicago, LA, and Houston too. Why do pros love it? Whichever place it is held in the powerhouse has the same format. It is easier for artists who are in different places and can’t make it to NYC. Demonstrations, discounts and education are top-tier. Only exclusive products are available and based on the city, some workshops will be presenting different trends and high-level master classes. Register easily and buy tickets at affordable prices.
8. Premiere San Antonio
- Date: September 28–29, 2025
- Location: Henry B. González Convention Center, San Antonio, TX
About the trade show:
The Texas edition of Premiere is growing fast. It’s more regional than Orlando but packed with value, especially for the South and Southwest. It is worth your time because there are bilingual classes in Spanish and English. Hands-on workshops for lash, nail and hair services. Also great for discovering less-known brands with big potential. It is easy to bring staff or students to learn because it isn’t chaotic, so you have more time with the exhibitor plus registrations are affordable.
9. Face & Body Spa Expo & Conference
- Date: August 17–18, 2025
- Location: San Jose McEnery Convention Center, CA
- Date: October 19–20, 2025
- Location: Cobb Galleria Centre, Atlanta, GA
About the trade show:
This place is where skincare gets serious. Face & Body is the go-to show for estheticians, spa owners, and wellness pros. It is split into two regional events for East and West Coast pros; they will be presenting medical spa education: microneedling, lasers, and injectables. Get in-depth information into skincare science and ingredient trends. Many live demos of facials, dermaplaning, advanced modalities and Nutraceutical and wellness crossover sessions. This is ideal for solo estheticians and boutique spa owners as it takes a Science-forward approach involving beauty with biology.
Want to Find Your Niche? Attend at Least Two Beauty or Healthcare Trade Shows in 2025
Different shows bring different values. Artists may thrive at The Makeup Show, but cosmetic surgeons belong at Vegas Cosmetic Surgery while estheticians will soak in knowledge at Face & Body. Trade shows are more than events; they’re career accelerators. Each one offers a concentrated dose of education, inspiration, and opportunity that you can’t replicate online. You walk in with questions; you walk out with tools, contacts, and a plan. 2025 is packed. Pick a show, book your tickets and be in the room where deals and learning happen. You need to go bigger, show up, and stand out. These trade shows are an absolute door of opportunities. Here ideas scale, where learning gets hands-on, and where next year’s trends are born. No matter where you are in the beauty or healthcare space, artist, brand, founder, student, or pro. Pick at least two of these events and show up. Shake hands. Take notes. Ask questions. Test everything. Your growth might just start in a convention hall.
