There are several booth sizes. From 10’x10’ to 10’x20’, 20’x20’, and more, you have a plethora of options to select from.
When the talk veers to the best among booth sizes, several exhibitors prefer a 20’ x 20’ Trade Show Booth. Although it’s a medium-size booth, it is big enough to showcase a range of offerings, and yet small enough to comply within most budgets as well as location specifications.
However, it can be a challenge to get a 20’x20’ Trade Show Booth Design right. Hiring a professional exhibit design company will help to ward off the challenge and explore possible areas to experiment with its design.
POSSIBLE AREAS FOR EXPERIMENTATION
Experiment with a 20’x20’ booth design using the following possible ways.
1. MAXIMIZE YOUR 20X20 BOOTH SPACE
- Maximize your booth space first before looking to make your 20×20 booth design a standout.
- Most exhibitors at trade shows are hampered by the available space. Hence, it makes sense to consider having a double-deck trade show display.
With a 20×20 trade show booth space, you can easily add a second deck for a meeting space. This will help to free-up the space below to conduct product demonstrations, showcase products on display as well as multimedia displays, and of course, an impactful booth design. This way, your booth design will be able to catch the attendees’ eyes and make a favorable impression. If all goes well, it can also help to close a deal at the show away from the action.
2. CREATE AN IMMERSIVE DESIGN
To make the booth design a standout, select a design that is in line with your company’s aesthetic, brand values, and above all, nature of offerings. 20×20 trade show booths are divided into four major sections. They include meeting/demonstration area; product display; reception area; and storage.
Ensure the booth is designed to grab attendees’ attention and engage prospective customers. Use varied design options from bright and bold colors to interactive elements in the 20×20 display area; or large displays.
Additionally, it is also important that the booth design features
- Components like touch-screens, product demonstrations, etc.
- Company logo in a prominent way so as to facilitate brand recognition and spread brand awareness among prospective customers.
Branded Towers, or Custom printed flooring, or Customized hanging signs with your branding.
In addition to the above, make sure to
- Include requisite accessories to complement booth design like Furniture for the meeting areas, Monitors, Shelves, etc.
- Ensure 20×20 displays are clearly organized and easy to navigate. This will make it comfortable for the attendees to spot out what they are looking for which in turn will increase the chances of them engaging better with the booth design.
3. TRY CUSTOMIZED BOOTH DESIGN DISPLAY
Attendees to trade shows generally prefer to patronize customized displays.
A customized booth design display is customized to reflect your brand profile; and present your brand in an engaging way that instantly connects them with the audience.
Get your booth designer to try out the following ideas.
- Customized displays inclusive of custom graphics and a custom backdrop of your brand logo in a way that aligns with your brand messaging. This will facilitate a positive first impression.
- Props in any kind of display from slideshows to promo videos. They work well to showcase your products/services in an engaging way.
- Tech-powered display like a mirror photo booth. They tend to impress the audience greatly.
If the above areas are experimented with the right message that matters to your target-audience is send across.
4. MAKE YOUR 20X20 TRADE SHOW BOOTH INTERACTIVE
A large industry trade show event can be a game changer in many ways. Use the opportunity to boast the best of what your brand has to offer. At the same time, it is important to create a 20×20 booth design display that the attendees will remember long after the event is over.
Make full use of the available booth space to welcome visitors and facilitate better interaction with a 20×20 booth design display that comprises of brief and crisp text, complimented by a touching message. When you add colorful graphics to it, it will work wonders to grab eyeballs.
Some possible areas that can be experimented include,
- Interactive kiosk, located at the entry point of the booth. This will comfortably help the audience to interact with staff members and get the assistance needed to navigate through the booth and learn what your brand has to offer. To make the audience comfortable, the kiosk can include clean and well-maintained designated areas close by. This will offer a space to the audience to take a break; have snacks/drinks; and recharge their batteries.
- Interactive flooring inclusive of your main products in it that reacts when visitors walk past it. They work effectively as a part of branding. The more interactive and engaging the flooring is, the more the attendees will want to hang around and indulge in fun play. This provides the perfect opportunity for your sales team to engage them, cultivate their favor, and snare them as quality leads.
5. ENSURE A GREAT EXPERIENCE
For a 20’x20’ trade show booth design to be a standout, it needs to offer a great visitor-experience.
Ensure the same by building an immersive world within the trade show booth display. This way, attendees will feel as if they are in a unique world of your brand and not as if they are entering a monetized sales space.
To make it branded immersive world,
- Be clear about your company’s Vision. This can be achieved by using the booth space in a way that reflects your brand vision, values, and mission. This in turn will give the attendees and prospects a peek into an ideal world through the eyes of your brand’s vision.
- Ensure the booth displays have an element of fun or play to make the interaction with your products a memorable experience.
- Give the attendees a sense of your brand senses. Get the design creative team to get the senses right, whether its smell or taste or even sound. If done right, they will help to create a cohesive, immersive display.
Additionally, make the visitors experience at your booth a memorable one by providing them a visually stimulating sensory experience.
Like for instance,
- Luxury or Eco-friendly touch; evoke a feeling of luxury with satin or sustainability with a bamboo made display.
- LED lights display; they tend to evoke awe and generate excitement.
- Interactive flooring with LEDs and proximity sensors. They appeal to the sentiments of and engage the visitors.
- Touch-sensitive surfaces in play; they help to create a space where the walls actually talk to visitors; and stimulate their interest in your brand and offerings.
- Choreographing of your display’s lights and sound into an attention-grabbing show.
- Showcasing of artworks by connecting them with the audience. Herein, wall texts will make for a great tool. The more engaging and informative they are, the more they will draw the viewer into the visual world of art.
Booth color choices must also reflect your brand. This will help to distinguish your booth design from the crowd. Several successful businesses mostly opt for bold and bright colors to showcase their success. Like them, your choice of colors must be those that capture attendees’ attention and spark a conversation with them to convert them later into a customer.
WHAT YOUR BOOTH DESIGNER NEEDS TO DO?
Make it clear to your booth designer as to what kind of experience you would like to provide the visitors. Give your ideas with inputs on how the combination of colors, lights, sounds, and textures can be creatively used to produce an energizing atmosphere interspersed with an unusual experience for the visitors. The right fusion of interactive design and technology will help to get more visitors to your booth.
Possible areas of experimentation include,
1. EXPERIENCE-BASED EXHIBITS
An experience-based exhibit will work very well to heighten attendees’ impression of your brand. It will give them a true feel of your brand and make their whole experience fascinating.
Now, suppose yours’ is a consumer-durables manufacturer or dealer, you can have a showroom included within your booth space. This will give the visitors a peek into how your showroom looks like; how the products/services are displayed in the showroom; and the level of customer-service they can experience. The whole experience will give the attendees’ a real feel of your products/services and an understanding of how they can benefit from them in their daily lives.
Another good idea is that of a shop-floor exhibit. It will give the visitors an insight into how your consumer durable products are made and what goes on behind-the-scenes on the shop floor into their manufacture.
2. PHOTO-OP WALLS
Your 20×20 trade show booth design can also attract more attention if the booth space includes photo op walls.
Have a cool backdrop or a fun cut-out to complement the booth design. This will encourage attendees to indulge in fun photo-op
3. PHOTO BOOTH WITH VIDEO MESSAGING CAPABILITIES
Successful companies with strong market presence generally have brand ambassadors to promote their offerings at trade shows.
If your company cannot afford the services of brand ambassadors, it can opt for a photo booth with video messaging capabilities. When you have the photo booth showcase a short and crisp message about your brand or offering, the audience’s reaction to it can be incorporated as a part of testimonials in either promotional videos or social media feeds. They are known to effectively influence potential clients eager to know what your existing clients have to say about your brand or offerings.
Also Read: Trade Show Display Design Within Budget
