Large 40×40 booth spaces provide abundance of space to host a 40×40 design. This will give you the opportunity to impress the audience and inspire your brand to a whole new level.
You can also include more interactive elements, have bigger displays, and add more customized branding approaches to elevate your brand’s aura and exhibiting experience to a different level.
WHAT YOU NEED TO IMPRESS AND INSPIRE?
40×40 Booth offers tremendous space. What makes it a worthy option is it is easy to spot out on crowded trade show floors.
This gives the opportunity to impress and inspire elevating your brand with a 40×40 design.
Here is how you need to go about it.
1. MAXIMIZE THE SPACE
Every exhibitor looks for a big space at trade shows. But not everyone will be lucky enough to get one. Make the most of what space you have and try considering a double-deck trade show display.
With a large or even a little less space, you can easily add a second deck for a meeting space. It frees up the space below. They can be used to conduct product demonstrations, showcase products on display as well as multimedia displays. And above all, an impressive 40×40 booth design.
They will catch the attendees’ eyes. If all goes well, they can also help close a deal at the show away from the action.
2. OPT FOR AN IMMERSIVE DESIGN
Select a design that’s in line with your company’s aesthetic, brand values, and nature of offerings.
A large 40×40 booth is divided into four major sections. They include meeting/demonstration area; product display; reception area; and storage.
To get your booth design noticed, try varied design options from bright and bold colors to interactive elements; or large displays.
Also, make sure that the design features
- Components like touch-screens, product demonstrations, etc.
- Company logo in a prominent way so as to facilitate brand recognition and spread brand awareness among prospective customers.
- Branded Towers, or Custom printed flooring, or Customized hanging signs with your branding.
Don’t forget to
- Include accessories like Furniture for the meeting areas, Monitors, Shelves, etc.
- Ensure the 20×20 displays are clearly organized and easy to navigate.
- They will make it comfortable for the attendees to spot what they’re looking for. This will present an opportunity to engage them and get them to interact with the booth design.
3. TRY CUSTOMIZED BOOTH DESIGN DISPLAY
A vast majority of attendees prefer customized displays.
A customized booth design display is customized to reflect your brand profile in an engaging way that instantly connects them with the audience.
To make it more impactful, try
- Customized displays inclusive of custom graphics and a custom backdrop of your brand logo in a way that aligns with your brand messaging. This will facilitate a positive first impression.
- Props in any kind of display from slideshows to promo videos. They work well to showcase your products/services in an engaging way.
- Tech-powered display like a mirror photo booth. They tend to impress the audience greatly.
4. MAKE THE BOOTH INTERACTIVE
Maximize your booth space to the extent possible. This will help to facilitate better interaction with the booth design.
Some aspects that can also be tried out include,
- Interactive kiosk, located at the entry point of your booth. This will comfortably help the audience to interact with your staff members and get the assistance needed to navigate through your booth and learn what your brand has to offer. To make the audience comfortable, the kiosk can include clean and well-maintained designated areas close by. This will offer a space to the audience to take a break; have snacks/drinks; and recharge their batteries.
- Interactive flooring inclusive of your main products in it that reacts when visitors walk past it. It will work effectively as a part of your branding and at the same time cast an indelible impression on the attendees. The more interactive and engaging the flooring is, the more the attendees will want to hang around and indulge in fun play. This will give the perfect opportunity for your sales team to engage them, cultivate their favor, and snare them as quality leads.
5. ENSURE A GREAT EXPERIENCE
Attendees remember and recollect brands that deliver immersive experiences. Such experiences elevate the brand’s stature several notches up.
To make your booth design a branded immersive experience,
- Be clear about your company’s Vision. This can be achieved by using your booth space in a way that reflects your brand vision, values, and mission. In turn, this will give the attendees and prospects a peek into an ideal world through the eyes of your brand’s vision.
- Ensure your trade show booth displays have an element of fun or play to make the interaction with your products a memorable experience, even if the product is a serious one.
- Give the attendees a feeling of the senses of your brand. Get the design creative team to understand the senses of your brand, whether its smell or taste or even sound. If done right, they will help to create a cohesive, immersive display that will make sense to the attendees; and a 20×20 trade show booth design that will be a standout at the event.
- It’s also vital to deliver a visually stimulating sensory experience.
Like for instance,
- Luxury or Eco-friendly touch; evoke a feeling of luxury with satin or sustainability with a bamboo made display.
- LED lights display; they tend to evoke awe and generate excitement.
- Interactive flooring with LEDs and proximity sensors. They appeal to the sentiments of and engage the visitors.
- Touch-sensitive surfaces in play; they help to create a space where the walls actually talk to visitors; and drive their interest towards your brand and offerings.
- Choreographing of your display’s lights and sound into an attention-grabbing show.
- Showcasing of artworks by connecting them with the audience. Herein, wall texts will make for a great tool. The more engaging and informative they are, the more they will draw the viewer into the visual world of art.
6. BOOTH DESIGN COLOR
Design color choices should reflect the brand.
Successful businesses have mostly opted for bold and bright colors. Your color choices should likewise capture attendees’ attention and induce attendee conversation.
7. SHOWCASE YOUR UNIQUE PRODUCTS
Unique displays or offerings significantly elevate a booth design’s look.
If you have unique products or items; make them a focal point of your booth. This can be done by giving attendees a live-demo of the product or item.
Live-demos are great. Give the audience a live demo that is short, crisp, and brief, with impactful content and powerful messaging. They deliver a positive impression and stay embedded in memories for long.
8. EXPERIENCE-BASED EXHIBITS
Experience-based exhibit heighten attendees’ impression of your brand. They help project a true feel of your brand and make the whole experience fascinating.
Let us say yours’ is a tech gadget manufacturer or dealer. You can include a showroom within the booth space. They provide a glimpse of how your showroom looks like; how products/services are displayed in it; and what customer-service they can experience.
An alternative good idea is shop-floor exhibit. Attendees will get an insight into how the products are made and what goes into their making behind-the-scenes on the shop floor.
9. HAVE A PHOTO BOOTH FOR A PHOTO-OPP
A photo booth will significantly enhance your booth’s design aura.
Make it even better with unique props in the backdrop. Else incorporate an inexpensive cutout. They get the audience to take selfies. They also help your brand to attract free marketing publicity.
When attendees share the selfie online on their social media accounts, they help to impress and inspire your brand with the 40×40 booth design in the limelight. With a hashtag created for the selfie; more people will upload the selfie into their own social media sites.
10. PHOTO BOOTH WITH VIDEO MESSAGING CAPABILITIES
Companies that are successful have brand ambassadors to perform for them at trade shows.
If your brand cannot afford this expense, it can opt for a photo booth with video messaging capabilities.
A photo booth with video messaging capabilities involves a photo booth showcasing short and crisp message about your brand or offering.
The audience’s reaction to the same can be used in promotional videos or social media feeds. They work very well to influence potential clients eager to know what your existing clients have to say about your brand or offerings.
