The average cost of buying outright a custom trade show booth is pretty expensive. It can be three to four times the cost of renting a trade show booth. Besides, they will require serious repair or upgradations from time to time to cater to the requirements of different trade shows.
Finally, know that expo display plays a vital role. It speaks a lot about your brand on the trade show floor.
This is where hiring a trade show booth rental company makes sense. They provide an alternative to purchasing a booth outright, and at a far lesser cost that that will make a huge difference to your budget.
Generally, trade show booth companies offer the benefit of a custom booth on rent without the cost and long-term commitment of ownership.
However, in reality, not all booth rental companies offer them. Hence, it becomes important to choose the best Trade Show Booth Company for your business that offers such a service; and has the experience with skills to transform your idea on paper to reality on the trade show floor.
HOW TO CHOOSE?
Selecting the best trade show booth rental company can be tricky considering the fact there are many trade show display companies in the market.
However, by following a few tips allied with astute judgment, you can select the best trade show booth rental company to help you with your trade show booth design; and other aspects of the trade show.
KNOW WHAT KIND OF DISPLAY DESIGN YOU WANT
First and foremost, be clear about the kind of display design you would like to have and what kind of features it should portray.
A trade show stand design makes a highly visible statement about your brand and its products. It should inform the visitors’ what your business is; what it does; and how can it help them. It should showcase your company brand and image in a way that will assist salespeople to introduce your products; engage the visitors’ in a conversation; generate qualified leads; and above all, leave behind a favorable impression to accelerate follow-up after the show.
The more impressive your trade show design is, the more it will be able to attract the attention of the visitors’ at the show, and generate leads.
If your trade show design is unattractive, it will only put off the visitors’ and you stand to miss the many opportunities for leads, and also growing your brand image.
DEPTH OF EXPERTISE & EXPERIENCE
Generally, experienced trade show display companies make for a good choice. Having been in the business for long, they will be in a better position to tell you how trade shows run and how they can be leveraged by companies like yours wanting to make an impression with an impactful trade show design.
However, this does not mean they make for an automatic selection.
To play safe, what you need to do is to
- Check the company’s website and browse through their portfolio. This will give you an idea as to whether their earlier displays are original and innovative OR just a rehash of other designs.
- Check out the testimonials in the website. Go through what their clients have to say about them. Besides this, speak to their earlier and existing clients to gauge their impressions about the company and their experiences with the company. You will additionally get to know about the quality of expertise the company possesses.
- Find out what kind of services they offer. Are they all offered under one roof or are some of them outsourced?Â
- Check to find out whether they offer show displays on rental; and if so, what kind they offer, what services they offer to supplement the same, and what kind of rental fees they charge.
Aside from the above, try to imagine yourself as a visitor and visualize walking by their booths that they created in the past. How do they strike you? Are they impressive enough to lure you inside their booths?
Gathering the above inputs will give a clear idea about the kind of trade show display companies they are; and whether they can be relied upon to handle your task that will give value for your money.
ENSURE YOUR BUDGET & SCHEDULE ARE WORKED OUT WELLÂ
Usually, every project has a deadline to meet and be met well within the allocated budget.
While perusing the trade show design companies, find out from references and existing clients regarding the company’s track record in complying with client timelines and budgets. If they sound good, then you can be sure that such a trade show design company has the credentials with the resources to comply with your needs on schedule and within budget.
WHAT ELSE YOU NEED TO DO…..
To extract the full value for your money, you also need to check whether theyÂ
- Offer additional add-on services like event managing; on-site exhibit; in-house graphic design; and trade show booth assembling, installation, and dismantling.
- Have the resources and capabilities to work all over the country, or even the world. If they do so, it will be an asset. This will come in handy as your brand evolves and grows, they can be relied upon to continue servicing your needs whenever and wherever you want.
Go for a full-service Trade Show Design Company that has the resources and manpower with the expertise and capabilities to manage every aspect of your trade show booth’s requirement. From conceptualization to selecting the trade show floor, trade show design, and more, you can be sure that they will translate your vision into reality.
Later, get in touch with the Expo Display Company to discuss about your needs, and their availability to comply with them.
