A Guide to NY Now (Summer Edition)

What is the NY Now?

The NY Now is one of the leading home and lifestyle trade show events in the USA that brings together brands, designers, and individuals under one roof to showcase and discover the latest products in the industry. The event will focus on 35 product categories including artisan products, home decor, beauty + wellness, baby care, gifting, food and beverage, stationery, handmade products and design, luxury products, lifestyle, kitchen, and server ware, to name a few. 

Where is the NY Now Held?

As the name suggests, the summer edition for the NY Now will be held at the Jacob K. Javits Convention Center, New York City, New York. The 4-day trade show event will take place from 14th August – 17th August 2022.

Who Attends the NY Now?

As one of the leading home and lifestyle trade show events in the USA, the NY Now will feature some of the most renowned brands in the industry. Some such brands include Bounkit, Harkiss Designs, Graziani Inc, KOZAKH, Letterpress Play, New York Puzzle Company, Pura Vida Bracelets, Cielito Lindo Studio, Hitomi Jacobs Designs, and many more.

Keep in mind that this is a trade-only event. In other words, only industry professionals and students that belong to the industry can participate and attend this event. So, considering that, both individuals and brands may be asked to produce some documentation of proof. 

What can You Expect from the NY Now?

As one of the most anticipated trade show events in the industry, the event aims to highlight and serve as a platform for brands, designers, and individuals to showcase and discover the latest products in the industry. The event will focus on 35 product categories including artisan products, home decor, beauty + wellness, food and beverage, baby care, gifting, stationery, handmade products and design, luxury products, lifestyle, kitchen, and server ware, to name a few. 

As mentioned earlier the NY Now is one of the leading home and lifestyle trade show events in the USA, and thus, it will feature some of the most renowned brands in the industry. Some such brands include Bounkit, Harkiss Designs, Graziani Inc, KOZAKH, Letterpress Play, New York Puzzle Company, Pura Vida Bracelets, Cielito Lindo Studio, Hitomi Jacobs Designs, and many more.

Since this is a trade-only event, the event is a great opportunity for industry professionals, brands, and designers to network and collaborate with each other. Even if you aren’t exhibiting at the event, you can always learn more about the latest trends and products that people prefer, business practices, marketing strategies, and much more. 

How Do You Register for the NY Now?

Before you register for the show, keep in mind that this is a trade-only event. In other words, only industry professionals and students that belong to the industry can participate and attend this event. So, considering that, both individuals and brands may be asked to produce some documentation of proof. 

As this is a physical or in-person trade show event, the organizers may have set some health protocols that both the attendees and exhibitors will have to follow. In addition to this, you might even be asked to provide proof of vaccination and/or other such health documents for entry. For more details, visit their official website: https://nynow.com/sfnow-health-safety/

If you’re an attendee, you can register for the trade show event through their official website. Here is the RSVP link for the same: https://nynow.com/ny-now-summer-market-page/

If you are an exhibitor you can register your company via the provided link on their website. The link for the same: https://nynow.com/apply-to-exhibit/

We hope this article helped you understand everything there is to know about NY Now. 

Whether you are a brand or an industry professional, participating in trade shows is one of the best ways to gain insight into the industry and its practices. More importantly, you also understand what the consumers expect from brands and as a company, how you can bridge the gap. Additionally, it’s a great way to study your competition and industry giants, and even network with them to possible future collaborations and projects. 

For more information, you can always visit their official website here: https://nynow.com/ny-now-summer-market-page/

Tip of the Day: If you are a brand that will heavily focus on showcasing products, we suggest that apart from investing in unique display options, it is critical that you focus on letting the attendees experience the product first-hand. This will allow them to understand your product and know how to use it well. 

If you need help in building cool trade show booths for an upcoming trade show event, look no further. At Exhibit Rentals, our team of dedicated professionals have a decade’s worth of experience and will be happy to help you out. Contact us today for more details.