Imagine venturing into a booth that showcases your brand and offerings. Then, you find visitors interacting with them through bold graphics and attractive displays. The whole effect can leave you mesmerized.
A 10×20 exhibit booth provides ample space. To get the best out of it, the key lies in making the most of it to engage the audience and deliver a memorable experience.
As a pivotal platform that embodies your brand’s physical essence, it’s important it projects a dynamic, interactive presence. This will transform it into a beehive of activity with potential customers gathering in a meaningful way.
For that to happen successfully, it must include essential must-have features. They significantly help to provide a memorable brand experience.
MUST HAVE ESSENTIAL FEATURES
A 10×20 booth makes for an excellent option. It is the perfect size and provides sufficient space to think strategically and get creative. Ultimately, you can get a booth that stands out.
To maximize its impact, it needs to have the following essential must have features.
1. UNIQUE DESIGN
For your 10×20 booth to stand apart from the crowd, it’s important it sports a unique design.
- Have a booth design that’s customized and
- Includes essential features upon which your trade show appearance is built. Features like proper lighting, sound flooring, consistent branding, and above all, unique look.
- Portrays your brand image and disseminates your brand message the right way.
- Reflects the latest trends in design that form the core of a successful appearance.
To get your exhibit booth design right, work with an expert trade show exhibit company. This will guarantee you a exhibit booth design that has all the essential features to deliver an unforgettable experience.
2. GRAPHICS
Graphics help to draw attention to your 10×20 booth design. In many ways, they are often the first design feature seen by the visitors.
To make it visually pleasing, ensure it
- Sports the appropriate color scheme that matches your brand identity. If you have a different color scheme they tend to confuse the visitors and also negate the effect of the booth design.
- Is not overdone. Excess of graphics tend to project a wrong impression or drive away the visitors altogether.
- Blends seamlessly with other branding elements. This helps to heighten the look and feel of the booth. When branding elements like logos, colors, and typography are added, they create a recognizable visual identity.
When you have the right combination of graphics and signage with backdrops, they help to effectively convey your brand’s message; and stoke interest among the visitors.
3. TEXT
The main intention of graphics must be to attract the visitors’ attention towards your 10×20 booth. Hence, it’s vital that the text in the booth design stays concise and precise.
- Keep the text brief, simple, and concise. At the same time, powerful enough to cast a strong impact. Use strong bullet points that indicate prominent selling points of your offerings.
- Refrain from filling up every part of the graphics with text. They will only make the graphics look crowded and cluttered.
- Ensure 40 percent of the design has white space.
4. COLOR SCHEME
- Colors play a vital role.
- There are several colors. Some colors like Green, Blue, Yellow, and Red have more prominence and hence need to be considered more favorably. This however depends upon what you look to get across to the audience.
If you’re looking to
- Create awareness among the audience regarding your latest new products, then color blue would be the right choice.
- Show your products as sustainable and eco-friendly, then m green color would be the right choice.
- Your final selection, ultimately, must ideally reflect your brand’s profile and offerings. If done accordingly, they will stamp a lasting impression on the visitors.
5. PROPER LIGHTING
You need to make the best aspects of your 10×20 booth design and offerings are highlighted clearly. They need to be lit in a manner that will highlight them clearly.
Your 10×20 exhibit booth lighting should ideally
- Be bright enough to make the visitors see everything that your 10×20 booth has to offer.
- Maintain sustained consistency across the booth. If you’re using different lighting sources within an area of the booth, make sure they all maintain identical color temperature, whether it’s warm or fool; and brightness.
- Add depth to the booth design. Like for instance, increase the texture of graphics in the design.
- Produce a heightened effect or set a specific ambiance. A good example herein would be illuminating 10×20 booth’s walls and areas, injecting a bright glow rather than have them bathed in shadows.
- There are several versions of lighting effects and techniques available today. Additionally, there are many lighting categories, from accent lighting to exhibit lighting, spotlights, hanging lights, uplights, backlighting, and more. Each of them offers their own brand of merits. By cleverly experimenting with them, you can succeed in getting the best lighting effect that will make your booth glow.
- You can also try mixing lighting intensity with colors to secure the best lighting effect. This will help to illuminate the best parts of your booth.
However, make sure whatever you do, lighting effects are not overwhelming or dull. They only tend to negate the effects of other elements that are a part of the booth design.
6. PROPER FLOORING
Flooring like lighting has been much underestimated. They were never given their rightful due earlier. Rapid advances in flooring technology have however helped to alter the trend for the better. Besides, a great majority of trade show halls today are huge. They have concrete floor which can affect people’s feet negatively.
To stay clear of such a scenario, go for custom flooring. They
- Look and feel good and are comfortable to walk upon. This will enhance your booth’s appearance as well, making it look more welcoming and inviting.
- Enhance the appeal of the booth design. When the appropriate color and texture are included in the design, the effect will be even more dramatic.
- Provide feet comfort to visitors and staff who are often on their feet for most of the day at the show event.
There are other flooring options also. Like,
- Flex floor. It is portable and inexpensive;
- Hardwood flooring. They provide a luxurious touch to the booth;
- Plush carpet. They are available in a range of colors, styles, and thicknesses;
- Rolled bamboo. They combine the best of lightness and strength for an eco-friendly look;
- Interlocking carpet tiles. Made of EVA foam, they are a cost-effective and comfortable option; and
- Interlocking floor tiles. Also known as anti-fatigue floor tiles they are a great option for those who have a modest budget.
7. BRANDING
Whatever is your 10×20 booth size and budget, a trade show appearance is all about brand messaging. They are an essential must feature for any 10×20 booth. For a positive brand experience, the message should be impactful. This will drive the audience to see it at every turn.
While ensuring the company name, logo, and colors are visible to the audience even from afar, make sure the booth design sports a concise, impactful messaging with graphics that easily communicates what your company is all about.
The message also needs to be consistent to send across the right vibes.
8. STORAGE
- A built-in storage space is a must-have feature.
- They have an important role to play that’s often underestimated. Having them as a part of a 10×20 booth
- Offers a space where precious items like giveaway prizes, gadgets, etc, can be locked up when not used.
- Ensures promotional materials and giveaways are kept out of sight. At the same time, within reach when they’re required.
- Makes sure your booth does not get cluttered and look dirty. By storing unwanted items that are not being used but required later they ensure the booth looks neat and clean.
There are several storage options. From Towers to Shelving, Workstations, etc, there are options for different requirements. When they are strategically placed within the booth, they help to enhance its appearance.
9. TECHNOLOGY
Modern interactive technology has become an essential must-have feature of a 10×20 Exhibit Booth.
10. VIRTUAL REALITY
They are a great way to deliver memorable experiences.
There are occasions when it’s not possible to bring your process or product to the trade show. The reason – they can be either too big or too cumbersome making it difficult to transport them.
However, with VR/AR they can be recreated. This is how they can be done,
- Product or process recreated in VR/AR.
- User wears an untethered headset to view them.
- User can feel the product in its natural environment. If the product is a vehicle, they can drive it or walk through it in its natural environment.
- Inclusion of audio will enable the user to totally immerse in the experience.
- If required, a hologram instructor can be put inside the experience to walk through the product demo.
In case, your product is a technology item, including tangible elements in the booth design will significantly enhance visitor experience. A good example is that of shipping software, you can have simulated packing stations or labeled shipping cartons added. They provide visual depth to your 10×20 booth display.
11. VIRTUAL WALLS
- Virtual Walls, also called as LED Video Walls, are simpler to work with. They also help to create bigger and better video presentations.
- Transform the look of the booth design. This ensures the visitors enjoy a truly interactive experience. When you use LED and Projection Surfaces, they create a interactive wall for the visitors.
- Help detect movements; build or be used by the visitors to write messages or put down notes or create pictures or play touch-screen games.
12. AUGMENTED REALITY
- They offer an interactive experience when digital visuals of the digital world are synergized with the real world.
- As visitors stop by at your 10×20 exhibit booth, a hologram-like product will appear on their mobile phone screen.
