Have you ever thought as to why selecting right Trade Show Company matters?
A trade show offers an excellent platform for businesses to showcase their products/services; and connect with the wider audience.
But they are not an easy platform to compete on. They can be tough and brutal with several businesses jostling for the visitors’ attention and trying to win their favor.
This is where only a creatively designed trade show booth can help your business to stand out from the crowd. For that to happen, your business should collaborate with the best of trade show booth builders and trade show booth design companies to create a standout booth design with a well-positioned message. This will work to create the brand image that the visitors’ look for.
10 TIPS FOR MAKING THE RIGHT CHOICE
Here are 10 tips to be kept in mind while looking to choosing the best of trade show exhibit companies.
DEPTH OF EXPERIENCE
Experience matters a lot, especially when it comes to an event like a trade show or exhibition. That’s because with experience they bring with them tons of well-honed expertise and skill-sets. Having been in the business for years, they will have acquired the expertise in creating a trade show booth or trade show booth design or trade show booth display, in real life situations.
This gives them the confidence to execute any kind of trade show project.
The best move would be to select the best of trade show booth builders that are not just experienced with expertise, but also open to ideas and trends, with the ability to adapt to changing times.
Avoid investing in a trade show company without undertaking a proper background check.
DEPTH OF SERVICE RANGE
When you look for a trade show company with experience, you also need to factor in the range of services they offer. It’s important that they offer a broad collection of service range that can respond to any kind of eventualities.
A trade show company that offers all kinds of services under one roof in-house will help to reduce the overall investment eventually.
Look up the website of such trade show booth builders to understand what services they offer and how they are offered. This will ensure more transparency during negotiations process and help you to get the best bargain.
CUSTOMIZED SOLUTIONS
Just providing the complete depth of trade show services under one roof will not suffice. What is more important is whether the selected list of trade show display companies can provide them customized to your requirements.
There are some trade show booth design companies that do not offer customized solutions. Instead they will ask you to come with own designs for execution. This can be a problem since they may not have the expertise to modify the designs if there are any manufacturability issues.
Hence, it’s wiser to opt for trade show booth design companies that can design as well as build the booth with the ability to synchronize the booth layout, materials and components, design and graphics, and finishing, and also provide other requisite services essential for the success of your trade show booth.
PROJECT MANAGEMENT
Trade shows are generally mega events where many entities will be competing for attention. Attendees will be able to easily judge and compare your business with the competition.
To make sure you are showcasing your business in relevant, professional, and impactful manner, you need the assistance of a trade show company with strong experience allied with the expertise in the design and production of trade show booths and stands; as well as expert project management skills.
Project management will take care of everything connected with your trade show booth
Like
- Facilitating a smooth process from start to the end of the show;
- Ensuring everything is implemented and done on time; and
- Handling the logistical aspects of the show.
You will be able to better focus on sales and interactions with other exhibitors, customers’, and investors; and save up on costs.
MATERIALS USED FOR BOOTH
What materials the trade show company uses for your booth matters a lot as it will have an impact on the environment. The quality and kind of raw materials have an impact on the environment.
With climate change on top of everyone’s mind, ensure your choice of trade show booth builders are those who use eco-friendly materials that you desire. Besides, such trade show display companies should have the capacity to advise you on which material is good for your booth based on usage frequency and other allied factors.
DISPLAY RENTALS
Renting displays will be a great asset for newcomers to trade shows or companies that rebrand often.
Display rentals which can be in different sizes and designs, make it easy for them to ensure not only efficient cost-saving and time but also ensure proper organization, installation, and dismantling. Additionally, customization is also provided which will help to ensure your booth design matches the theme of your booth. Above all, it helps to prevent monotony from seeping into your trade show plans.
GOOD PORTFOLIO OF WORKS
If you opt for an experienced choice, ensure that they have a portfolio of previous works done. This will guarantee future clients like you that their track record is impeccable. Additionally, they will give you an insight into their nature of their works and whether they can handle your project and ensure its success.
Go through the portfolio carefully and if possible, interact with the earlier clients with whom they have worked to ascertain their views about the trade show company.
ADHERANCE TO PROJECT DEADLINES
There is an old adage that says, “Time waits for none”.
This is equally true for exhibitors too. They are keen that their project is delivered on time within budget; and nothing else matters.
Hence, opt for a choice that can meet your timeline. If they are not able to deliver on time, then ignore them even if they happen to be the best in the business. After all, your investment stands at risk.
Also, take care to find out about their current projects they have on hand. If they have many on hand, then they cannot be expected to handle your project and deliver on time. Instead, they may end-up making mistakes that can ruin your trade show plans.
PRICING RANGE
Remember you have a budget allocation for trade show.
The cost of a trade show booth can be pretty expensive. And if you have a modest budget, then you need to factor in pricing. Check out their services and the pricing options and work out if they can come within your budget.
However, when considering pricing, ensure you don’t make the mistake of opting for a choice that offers cheap prices. They can turn out to be expensive in the end; and you run the risk of ending up spending more for replacing or repairing than what you should have actually spent.
ON-SITE GUIDANCE & ASSISTANCE
There could be times when your trade show appearance could run into problems. And you could be in need of expert help. This is where on-site guidance and assistance matters a lot.
Good Trade show Booth Builders provides quality on-site guidance and assistance as a part of their services that includes among others installation to dismantling, repairs, organization, and so on. Some trade show booth builders even offer additional labor which can come in useful in emergency situations.
