Exhibiting at Black Hat USA 2027
Black Hat USA is the premier cybersecurity event of the year, held each August at the Mandalay Bay Convention Center in Las Vegas. The 2027 edition runs in early August (2026 was August 1–6; exact 2027 dates are not yet published). The exhibit floor — the Business Hall — is where security vendors meet a concentrated audience of CISOs, researchers, practitioners and buyers, alongside the Briefings, Trainings and the Arsenal open-source tool demos. Because it’s a Las Vegas show and our warehouse is in Las Vegas, a Black Hat booth is delivered across town rather than shipped.
Black Hat is a technical, demo-driven audience that is famously hard to impress with marketing fluff. The booths that perform make the technology the centerpiece — live demos, clear technical messaging and space for real conversations — rather than leaning on giveaways. Screens, demo stations and meeting space matter more than spectacle.
Booths for a security-buyer audience
A 10x10 carries a focused product with a demo station and a meeting stool; a 20x20 island supports a demo theater, multiple stations and a meeting area; a 30x30 runs a full presence with a theater, several demo pods and private briefing rooms for sensitive conversations. Because security buyers want depth, integrated AV — screens, demo rigs, power and reliable connectivity for live tooling — is central to the build.
Private or semi-private meeting space is high-value here: a lot of Black Hat business is confidential, and a booth that can host a quiet technical conversation converts better than one that can only broadcast.
The in-city Las Vegas advantage
Las Vegas is our home market and the lowest-cost of any major host city, and an in-city Black Hat booth skips long-haul freight entirely. That means a tighter timeline, lower freight exposure, and the ability to hold final messaging late — useful in security, where a launch or disclosure can land close to show. We build for Mandalay Bay every week and handle all Mandalay Bay labor, rigging and paperwork.
Many exhibitors also maintain a presence at the co-located DEF CON later the same week — if that’s you, we can stage and adapt one structure across both, which is far easier to coordinate in-city.
Pricing for a Black Hat booth
Because Black Hat is in Las Vegas, pricing sits at our lowest tier of any host city: from about $6,700 for a 10x10 to roughly $59,500 for a premium 30x30 island, all-inclusive, with integrated AV and demo-station build included.
Every quote is one number: design, build, graphics, local delivery, AV, install, dismantle and Mandalay Bay paperwork.
