Best Trade Show Booths

Are you and your brand conscious about the impact your activities make on the environment at large? Do you think that best booths with their build and burn systems are harmful to mother nature? Have you ever dwelled about what happens after the 4 days of the show to the entire booth? Have you ever urged your team to find out how dismantling of custom exhibition booths or best booths happen at show sites globally? You might have the best trade show booth that you saw on the exhibition ground, but was it best for the environment also?

If you are going the eco-friendly way for a lot of things in your company, do not keep best booths out of the list! Because the best trade show stands are the ones that are sustainable and eco-friendly exhibit rentals.

As the world disintegrates and our future lays uncertain, it would be only wise and prudent for us to switch to, and look for eco-friendly alternatives, for our trade show participations. Even more so, because most global exhibitions see non-recyclable materials being put to use making them highly unsustainable. Exhibition booth designs, especially in Europe, Middle East and Asia, are made with a build-and-burn philosophy where once the show is over the entire structure is axed, cleared and dumped. Only lights, electronics and large glasses are stored for future use. So what can you do to build something that counts as one of the best booths on the floor and is also environment friendly? Here are some solutions:   

1. Build Your Small Size Exhibition Booth With an Eco-Friendly Exhibit Rental

So, as a start, you could consider many of the innumerable exhibit rental options that are provided by reputed exhibition booth design companies, in cases where the size of events is relatively small. This would not only save you 35% of the costs incurred during procurement of any single use items involved, but also reduce the post-event waste to a great deal.

2. Work With Local Suppliers to Build Your Exhibition Booth Design

Did you know many exhibition booth design structures are shipped or flown all the way across the world for trade shows! In this modern age, where the world is a global village, you might not have thought a lot about this. However, if you look at the impact of large shipments on the environment and how they contribute to carbon emissions you would look for alternatives to flying the entire structure to your international trade show.  So, looking for suppliers with an international network would be best if you were to hold the exhibitions elsewhere, i.e, overseas, rather than in your home country. This would facilitate convenient organisation of events across nations, and at the same time, reduce your share of contribution in the carbon emission to the environment. Remember the best booths  are built by local companies who understand the rules of the exhibition as well as that of the venue.

3. Reuse Your Show Booth Displays or Entire Exhibition Stand For Multiple Trade shows

Reusable modular display systems are helpful for businesses which attend and conduct several events throughout the year. This helps such businesses to be cost effective, and also allows a great deal of flexibility. It thus contributes both to the business and the environment. If you thought that modular display systems meant that you booth looked exactly the same from one trade show to another, then think again. Modular displays are made keeping a number of permutations and combinations in mind when it comes to best booths. You can get upto 20 looks with the same best booths and they can be adapted across various booth sizes all the way from 10×10 exhibits to 20×20 booths.

4. Make Your Eco-Friendly Exhibit Rental Floor Using Carpet Tiles

When you think of an exhibition stand design, you generally think of display walls,   meeting room structures, etc. However, your flooring can be the 1st place where you adopt an eco-friendly approach. Carpet tiles are an ideal solution for you to adopt and eco-friendly, minimal waste, exhibition booth system. Carpet tiles are reusable and provide a green flooring solution. They are also durable and easy to clean. Besides having a long life, they can also be reused, by making yarns out of the fibre, or by moulding them into flower pots, to prevent unnecessary contribution to waste generation.

5. Exhibition Booth Lighting: Go White to Go Green

Trade shows in the USA have ample ambient light and hence many exhibitors do not put on additional lights on their exhibition booths. However, if you have a specially customised exhibition booth design that calls for special exhibition lighting then you must opt for LED lights only.

Use of LED bulbs that are energy efficient not only curbs your electricity costs, but contributes to efficient lighting while drawing less power and containing no toxic elements. They come in a variety of colours and light up both the exhibition and your work life. They last longer than traditional bulbs and so there is no need for their frequent replacement.

Lighting plays a very important role in attracting your customers and making them comfortable. Ensure that you have proper lighting to make one of the best booths on the exhibition floor.

6. Best booths are made With the Heart and Mind

Is the pantry of your exhibition booth filled with cartons upon cartons of marketing collateral, paper bags and other knick-knacks which are not really necessary? I am sure your answer is a guilty yes! Reconsider your decision of carrying marketing collateral for your next trade show. Remember that printing of marketing collateral involves, or rather consumes, a lot of time, ink, paper and energy; which is not necessarily always an investment.  Digital modes of communications, such as USBs and QRs rather contribute to a hassle free, green and sustainable exhibition.

Some planning with a conscious mind can go a long way in treading more softly on earth. So next time you plan your exhibition booth design for a trade show, give some importance to the footprint your participation will leave on the earth’s resources and choose wisely so that you opt for at least some reusable or eco-friendly parts in your entire best booths. Small steps will make a big difference in the long run!

Happy Exhibiting!

TRANSFORM YOUR booths FROM MUNDANE TO EXTRAORDINARY

Trade shows present a great opportunity for your business to showcase its offerings; and reach out to more people and broaden its customer base. It presents an enviable opportunity for your business to network with prospects and connect with them on a positive note for the long term.

But how do you aspire to do it when considering the fact that your trade show booth will be surrounded at trade shows by hundreds of booths including those of your competitors? 

To overcome the challenge, you need to transform your booths at trade shows from the mundane to the extraordinary by projecting something different that will get the attendees to make a beeline to your booths; and hog the limelight.

HOW YOU CAN TRANSFROM YOUR booths?

As an exhibitor at trade shows, you will be competing with an array of other exhibitors to catch the attention of the trade show attendees and cultivate their favor.

A surefire way to make your booths stand out from the crowd is to transform them from the mundane and stereotyped into extraordinary ones with an impressive and one-of-a-kind trade show booth design.

If your booths are distinctive, eye-catching, and well-organized, then you will attain more success with the attendees. 

You will be able to create an even greater impact by investing in custom booths built by a professional trade show booth company with a design that is mesmerizing and tailored to cater to your company’s specific needs and target-audience’s aspirations.

MAINTAIN A CLEAR DESIGN THEME

Trade shows are highly competitive with a constant battle on between exhibitors to curry the favor of the attendees. As a result of this, attendees can get distracted and become overwhelmed by the deluge of information they are confronted with.

Rise above the ordinary with a trade show booth design that is driven by an impactful theme supplanted by a coherent message that triggers interest in the attendees. This way, the attendees will be more likely to remember the impact made by your booths and have a more positive experience that they will relish in recalling time and again long after the trade show is over.

CONVEY A COMPELLING STORY

Attendees at trade shows are more likely to engage with your booths that stamp an emotional impact on them.

For your booths to rise above the ordinary, they should convey a story with a narrative that weaves through every aspect of your business in a way that will make the attendees care about your brand  

Your booths stories must include more than words and pictures. They should speak about 

• What makes your business unique from others?

• What does it offer the audience that is of value to them and can meet their requirements?

• How your business has changed over the years?

• How it intends to continually cater to the changing needs of its target audience?

• What behind-the-scenes operations might your audience find interesting?

Aside from the above, the stories must place the attendee at the center of the conversation; this means they should go beyond what you sell by leveraging what you know about your audience and what resonates with them.

MESSAGING

Every element of your booths needs to connect to the following three components.

• Brand Promise, that is, what are the key benefits that make your brand different from others?

• Value Proposition, that is, how does your product or service improve the buyer’s life?

• Value Description, that is, in what way does your product or service improves someone’s life?

Behind each of the above essential points there should be a message that syncs with the expectations of the audience. Ultimately, everything your company does should come back to the above points and at the same time, stay well within the context of your exhibit.

If your booths can succeed in creating a compelling, cohesive brand experience using every aspect of the design element from the aesthetics to your promotional materials, your booths uniqueness will stand out and the attendees more likely to remember them with fondness.

MAKE YOUR booths UNIQUE

booths are a large investment in terms of both money and time. 

If you’re going to make investment in booths count, you need to make sure that its ROI is value for your money. To make it happen, you need to ensure that your booths are something special and extraordinary, in a league of its own on the trade show floor.

Transform your booths from the mundane to extraordinary with a well-designed trade show booth that is a visual representation of your brand in the sense that the attendees will be able to instantly recognize your brand identity, personality, and products from afar. 

In a trade show hall where thousands of attendees will be roaming around, your trade show booth should differentiate itself from its competitors with a theme that sets it apart from others. To make it a reality, your booth designer needs to think out-of-the-box and ensure that the theme is an extension of your brand identity.

Let us take the example of an organic wine company that took part in a Fancy Food Show. The company got a trade show booth designed with a bar inclusive of wine available to taste on tap. The whole booth design concept was a fun and interactive experience that sparked up conversation among the attendees at the show.

Additionally, make versatility a priority while selecting booths so that they can be modified to different sizes, that is, 10×10, 10×20, and 20×20. This will allow you the flexibility to increase or decrease your trade show footprint while at the same time maintain the visually stimulating elements of your trade show booth that stays true to your brand.

PROVIDE ENJOYABLE INTERACYION

Before your next trade show appearance, send an e-invitation and post to social media platforms like Facebook, LinkedIn, etc,  about in which trade show you will be next exhibiting and when. 

Taking into consideration the multimedia capabilities of the social media platforms, you can leverage the chance to create a 

• Video teaser about your trade show booth to attract and build your visitor attendance list.

• Banner graphic to include in your email signature.

• Event page for your existing customers so that they can commit to attending the trade show in which you are taking part in.

Make sure that they are done a month prior to the trade show event. Later, on the day of the trade show, you can have your account teams to contact the customers directly to schedule meeting times with them during the show. This way, your team can discuss current business opportunities and sell your products/services to those keen to buy them.

CONVEY A CLEAR MESSAGE

Often many exhibitors make the mistake of sharing all the best aspects about their offerings and company. This however results in conflicting messages as a result of which the attendees get overwhelmed and confused. 

Avoid making this mistake by focusing on a clear message that can be weaved throughout your booths. This will transform them from the mundane into the extraordinary. Like for instance, select one specific aspect that makes your brand unique and sets it apart from its competition. Then make sure that they are incorporated properly into your booths graphics, visuals, and text.

CHOOSE THE RIGHT COLOR PALETTE

Many exhibitors tend to make a mistake by including too many colors in their booths. This can strain the eyes and drive the passers-by to avoid your booths. Similarly, too few colors can result in making your booths dull with boring displays.

Instead, choose a color palette with three to five focus colors (one main color to unify all the booths elements; a coordinating color to create contrast; and one to three accent colors to highlight important elements).

While choosing the color palette, make sure that they follow your brand colors and style; and complement your company’s brand identity and aesthetic.

INCLUDE HIGH-VALUE IMAGES

Just as selection of the right color palette is essential to transform your booths from the mundane to the extraordinary, so too you should select the appropriate high-value and high resolution images that are properly formatted.

If not done accordingly, the images you want to display can get blurry or pixilated or stretched beyond recognition. To get the images right, check with your trade show booth company graphic designer to ensure that the images look professional and high quality.

The set-up of your booths set-up also plays a vital role. To transform them from the mundane to the extraordinary, make sure that they are located closest to the attendees so that they can overhear keywords that may trigger interest in your company and offerings.

Also, when one sales representative speaks to existing customers, make sure that there are a minimum of two marketing professionals readily available to invite interested attendees to the trade show booth; they can convince prospects with general info about your company until your sales reps are ready to personalize how their offerings will benefit them.

LEVERAGE INTERACTIVE TECHNOLOGIES

You cannot expect to transform your booths from the mundane to the extraordinary without including some kind of multimedia in them. 

Around 85 percent of the exhibitors are said to include some type of multimedia in their booths. 

The use of Multimedia helps to draw the attention of attendees within three to five seconds at a time as they pass by your booth.

The more mesmerizing your booths, the better they will be able to catch the eyes of attendees at a time. 

Get your booths designer to use captivating animation with upbeat music; large prints, retractable banners, AR/VR, Special Effects, etc, in a way they facilitate greater interaction and engagement. The more customized and compelling your booth experience is, the better will be your chances of having a strong turnout at your booths

AR/VR

By creatively harnessing the immense power of AR/VR, you can transform your booths from the mundane to the extraordinary and provide your audience the best of booths experience.

You can use AR/VR to 

ENHANCE PRODUCT DEMOS

By incorporating AR/VR into your trade show booths design through product demos, you can showcase your whole product line to the attendees in the palm of their hands. They work especially well for large products like machinery or vehicles. Besides, they also give the attendees a sense of what it would be like to own the product and use it in their home or office. If done properly, they can entice the attendees into making on-the-spot purchase.

AR/VR product demos also help in showcasing customizable products and services with the many personalization offers that you have to offer the interested buyers.

ENLARGE YOUR BOOTH SPACE

If you want to transport your booth visitors to places like your office, showroom, warehouse, etc, then you can create any experience you would like to with Virtual Reality, all of it without having to worry about the size of your booths. Better still, your sales staff team will still be able to interface with the attendees on a one-on-one level.

MAKE LEARNING A FUN EXPERIENCE

If you’re looking to make your products/services easy to understand for the audience, then you might consider AR Gamification to your product videos or print marketing.

You can make the whole process fun and fascinating by setting-up a multiplayer game that the attendees can join via your custom AR Smartphone app. 

Both AR and VR are great tools for capturing new leads which will go a long way to boost your sales at trade shows. Besides, you can stimulate conversation within your line of industry and spread word-of-mouth publicity about your products/services.

When the attendees download your AR app, it will continue to stay on their Smartphone’s until they decide to remove it. Additionally, with a downloadable AR App inclusive of in-built functionality, you will be able to make location-based announcements.

RE-USABLE GRAPHICS

Graphics can make or break the look and feel of your trade show booths.

With focus on sustainability, the trend will be towards fabric-printed graphics. They are high-quality as well as extremely durable. Better still, they can be reused again for any design theme.

The use of advanced dye sublimation printing and weather and dust resistant graphics will not only make the graphics reusable but also ensue they are on par with the quality and designing standards. They facilitate large-format prints which will make your trade show boothslook seamless with a great visual experience; and in high resolution with the colors looking bold and commanding.

When your trade show booths are aligned with branding strategy, the graphics will produce a symmetrical design that will complement the brand recognition, image, and overall perception.

INTERACTIVE DISPLAYS

For quite some time now, exhibitors have been using exhibits that incorporate technology like Virtual Reality, Augmented Reality, Touch-screen Kiosks, and above all, Interactive Displays. They all help to provide high class immersive experience in an engaging way for the visitors.

What makes interactive displays so good is that they convey and retain information by engaging the viewers through an array of media and online mediums on multiple sensory levels; and facilitate active engagement with the objects on display.  Besides they also incorporate interactive elements like hands-on demos or games, which engage the visitors; get them stay glued to the interactive displays; and above all, make their experience more memorable.  

3D PROJECTION MAPPING

3D Projection Mapping comprises of four main components – 3D animated media; the media server playback system; a projection system (one or more); and a projection surface.

With 3D Projection Mapping, you can transform mundane as well as tranquil environments by day in your booths into energized ones at night, with the objects being mapped coming to life. Besides, it can also be applied along with Sound Design and other effects to create a tantalizing display that will have the attendees passionately share them through social media channels.

You can also get your trade show booth designer to use 3D Projection Mapping to create an immersive themed space for marketing message delivery.

USE STRATEGIC LIGHTING

Even the most attractive of booths can look dreary and dull if they are not well-supplanted by strategic lighting. Make sure that the lighting you choose for your booths matches the tone you want to set for them.

Strategic placement of proper lighting can transform the atmosphere in your booths completely. Additionally, they can also highlight specific areas of your booth; create a focal point that you would like to have for your prospects to look at; and set a mood in your booth that resonates with the feelings of the attendees.

Renowned brand SAMSUNG ensures that all of its booths use an innovative lighting design to showcase its cutting-edge technology products. By strategically making lighting a focal point of your exhibits, you can showcase your product at a high level. 

Strategic use of lighting also helps to draw the attention of the audience to your product and add a futuristic feel to your booth. When done creatively, it can even dictate the mood of your product. Like for instance, Spotlights can be used to showcase your product and create a dramatic effect; or project your company name, logo, or slogan into the floor or wall of your booths.

There are some trade show events that apply restrictions on the types of lighting that can be used by the exhibitors. Hence, make sure to contact the trade show organizers to find out if the lighting you would want to use are allowed or not at the show event.