Backlit Trade Show Display

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You might have the fanciest trade show display product or even the latest technological trends incorporated into your exhibit stand. But it is all for naught if the attendees aren’t visiting your trade show booth. 

For this very reason, exhibitors invest in creating a booth design and properly illuminating it to attract the attendees’ attention. But with so many lighting options and the varying budget of each company, how do you decide which one is best for you? 

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Here are all the differences between a backlit trade show display and spotlight displays to help you decide which one has better viability.

1. Lighting

The biggest difference between both designs is the lighting. While backlit trade show display has an in-built lighting system, the spotlight modular displays have spotlights or arm lights fixed on the display. 

The former illuminates the whole trade show booth backdrop, while the latter highlights only certain areas of the display. Thus, requiring several attachments to illuminate the whole display. 

While they both come in varying light colors, the spotlight displays have more options than the former. 

2. Size

Depending on the size of the booth, be it a 10×20 trade show booth, customized booth, and so on, the size of the backlit trade show display can be made to fit the stand. Although there are certain fixed sizes that are available to fit the standard displays.

 

Spotlight displays, on the other hand, also come in a variety of sizes and shapes to fit the aesthetics of the trade show booth. Moreover, they come in single units and even in attached ones to create a consistent lighting pattern, 

3. Aesthetic

From a purely aesthetic standpoint, the backlit trade show display takes the cake. The in-built lighting system illuminates the display subtly, but strong enough to catch the attention of the attendees. So, the light from within, makes the display look whole and cohesive. Thus, giving it a neater appearance. 

Spotlight displays, on the other hand, have been attached or suspended on/over the display. While it does illuminate it, it does appear a little crude to have the lighting placed over the trade show graphic

Moreover, even if one of the lights stops working, the whole display looks awkward. Thus, you need to be confident that none of the lights will give out.

REASONS WHY WE LEAD

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

4. Versatility

In terms of versatility, while the lighting color in the backlit trade show display is fixed, their sizes can be customized. Moreover, when created according to a certain design and style, they cannot be changed, except for the graphic. 

Spotlight displays have an advantage here as the lighting can be changed in different colors. Moreover, the shape and size of these also differ, providing an option for each trade show budget. In addition, apart from illuminating the displays, they can also be used for products, stage lighting, and much more.

5. Reusability

Given that the backlit trade show display is made according to the graphics, lighting requirements, and size of the exhibit stand, their reusability is limited. This is because if the exhibitors choose to change the booth design, a new backlit display needs to be created.

While spotlight displays hold an advantage in this aspect. Since they are suspended or attached to the display, they aren’t built-in. Thus, even if there are any major changes in the trade show graphic or design, all that needs to be done is to remove the lighting.   

6. Functionality

The backlit trade show display works great for those designs that want to illuminate a whole display. Thus, not only will it cost you lesser, you will have fewer lighting fixtures to illuminate it.

While spotlight displays are perfect for those that want to highlight certain aspects of the display. This ensures that the attendees’ attention is drawn to a certain graphic or display element rather than the whole display. 

We hope this article helped you decide whether a backlit trade show display or spotlight displays have better visibility.

While different budgets and trade show goals call for different trade show booth design and lighting fixtures, it is important to explore all options and weigh them before deciding. After all, the right lighting on the modular displays can make a huge difference in attracting attendees and achieving the trade show goals. 

More than that, each of these displays is specifically designed to highlight certain aspects of the trade show booth.

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Tip of the Day: If you want to illuminate your graphics, then backlit trade show display are the ones for you. But if you want to bring focus on a certain aspect of your graphics, then spotlight displays will work the best. 

If you need assistance in building cool trade show booths for an upcoming trade show event, look no further. Our team of dedicated professionals will help you out. Contact us today for more details.

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About Us

SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
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