The most attractive booth display ideas to try in
How to sell on your exhibition or tradeshow booth display, trade show
booths 10x10 in 2021 exhibits
The Most Attractive Booth Display Ideas to Try in your Business
Coming up with an attractive booth display can direct the customer to your booth. Therefore, you need to highlight new arrivals, promote a slow-moving item or announce a sale. If your trade booth is fortunate enough to feature one or more predictions, then you have the most proven forms of advertising at your disposal.
In this article we feature some of the best booth display ideas to use in the 2021 US trade show.
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1. Overhead Hangings
If your portable booths are smaller than you would expect, your trade show booth design will have to maximize the space and employ a few optical tricks to keep things from feeling cramped. The best way to make your booth display look instantly larger is to capture attention upwards with vertical hangings.
Not only do overhead hangings make make your booth look bigger, they can be identified from a distance, which is actually an advantage amongst various exhibit systems. Also, especially when your hangings are well-lit and brightly colored, they can persuade some sense of wonder to visitors.
2. Promote your Brand with Brand Colors
Many trade show booth design ideas use a smart blend of their brand colors to ensure all eyes are on them at the show. This is a smart thing to do since it subconsciously helps the visitor to associate your trade show rentals with your brand and company.
Moreover, choosing brand colors that can help the visitors to associate your booth design to your product. For example; the color black or deep blue is often associated with lifestyle and fashion brands whereas yellow, red, and orange are associated with the food and beverage industry. Cosmetic companies use purple shades, pink frequently, while tech companies prefer silver with other bright colors because silver shows sophistication and modernity. So, it is always good to select colors that obviously communicate what your brand is and what they offer.
3. Product Wall Repition
Marketing experts will agree that repetition grabs attention and seals the deal. Repetition of product walls play with human psychology in ways that can be beneficial for your trade show booth.
First, shoppers tend to lean towards booth displays that appear open-handed. Uniformly arranging your products makes them appear plentiful and neat. Also, the variations in flavor (for food and drinks) or color, etc., appear much more appealing when placed next to each other. A repeating product wall provides customers the see there is a wide range of options. Moreover, products organized at eye-level boost interaction and browsing, these activities will also lead to a purchase of your product.
4. Offer Refreshments
It is tiring for the visitors to walk long, maybe the whole day; offering them some drinks and snacks will not only re-energize them but also make them remember you when they leave!
Therefore, ensure the offered drinks and snacks are in line with your business brand theme or culture, etc., as they are another marketing technique. Once you decide to offer refreshments, ensure you target your potential customer and people who are interested in your product because some people will just pick them up and go. Nonetheless, never be rude to those who do.
5. Give Stuff Away
Although they are thoughtful, not many people like freebies, such as a coffee mug, pen, notepad, flashlight, or other trinkets that carries your company name or logo on it. So to offer an effective giveaways, reflect on the services or product you offer. For instance, a coffee company can give away some free samples of their premium brands or even a foil packet of gourmet coffee. Even a simple basket of cookies or candies can lure attendees to your trade show booth. Give something you are sure your target people will be concerned about having.
6. Allow Visitors to Test your Product
One of the best ways to sell what you do on your exhibit stand is to let visitors see it for themselves. Try to provide one interactive element that is more than your visitors just hearing your sales pitch. This can be something like a product demo, a chance to test a brand, game, or quiz, or an experiment. Immersing your audience into your brand is a great way to keep them engaged and offer them something to remember when they leave as there are many other booths that they will visit at the show. Then how will your booth stand out?
We hope this article spurs some creative booth design ideas for your next trade show booth and help you maximize footfall at your trade booth display. Are you ready to go to a trade show but you don’t know where to start? Contact us and we will help you plan your booth display.