Exhibiting at ASTRO
The ASTRO Annual Meeting is the leading scientific meeting in radiation oncology, drawing more than 10,000 physicians, physicists, biologists and medical-device professionals. The 2026 meeting (the 68th) runs September 26–30 at the Boston Convention & Exhibition Center. A note on timing: ASTRO 2027 is set for September 18–22, but the organizer has not yet announced the 2027 host city — so this page targets the confirmed Boston 2026 edition, which is still roughly three months out and squarely in the booth-booking window.
ASTRO is a clinical, evidence-driven audience, and the exhibit floor is dominated by medical-device and therapy-system manufacturers showing large equipment alongside the stand. That mix — heavy machinery, clinical credibility, and quiet space for serious conversations — defines what a good ASTRO booth has to do.
Designing for a clinical audience and big equipment
Many ASTRO exhibitors bring real systems — linear accelerators, treatment-planning workstations, imaging — onto the floor, which raises floor-load, power and rigging requirements well above a typical show. A 10x10 suits a software, services or component supplier; a 20x20 island gives room for a system plus a demo and a meeting corner; a 30x30 supports multiple systems, a theater and private meeting rooms.
The tone is restrained and credible, not flashy. This audience reads spectacle as a negative; clean clinical design, accurate product representation and quiet meeting space carry the day. Acoustic separation for clinical conversations is high-value square footage.
Boston logistics
The Boston Convention & Exhibition Center is a union house with defined jurisdictions and tiered material handling, and large medical equipment adds rigging and floor-load coordination on top. We pre-build and inspect the full booth in Las Vegas, ship 6–7 days to Boston, carry the required certificates of insurance, and coordinate steward sign-offs so the install replicates an approved build.
For a show where a treatment system has to be spotted, powered and demonstrated, the warehouse pre-build is what protects the opening — there’s no improvising a heavy-equipment install on the BCEC floor.
Pricing for an ASTRO booth in Boston
Boston is a 98% city on our cost model — close to New York and Philadelphia — so plan an ASTRO booth materially above a lower-cost city, especially with equipment rigging involved. A turnkey booth runs from about $13,200 for a 10x10 to roughly $116,700 for a premium 30x30 island, all-inclusive.
Every quote is one number: design, graphics, freight, install, dismantle, rigging and BCEC paperwork.
