With the dangers of climate change becoming more prominent than ever, a growing number of businesses are realizing the need to discharge their environmental obligations, and adopt a more environment-friendly approach to how they do business.
One of the ways they are choosing to showcase their eco-friendly credentials are trade shows and exhibitions. More and more companies are using the as a platform to present an eco-friendly booth design.
Projecting a sustainable trade show design or a green exhibit design helps companies to present a responsible corporate image to the people in a way they feel compelled to buy their products/services. Besides, an environmentally-friendly stand design also helps the companies to save on money, efforts, and time.
DESIGNING AN ECO-FRIENDLY BOOTH DESIGN
Designing an eco-friendly trade show booth design is an exemplary work of art. Certain aspects need to be taken into consideration to come up with a sustainable trade show design.
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USE OF RECYCLED MATERIALS
Nothing in life is permanent. Similarly, nothing in life lasts forever, including trade show displays. They need to be discarded and replaced by a newer one fine day, come what may. Whether the displays are durable and sturdy; or good enough to be used for long, they still need to be replaced with something new, one day.
Trade show displays that are discarded and replaced will only add to the pile in the landfill, causing environmental issues.
Hence, the need of the hour is a sustainable trade show design.
This will require you to take into account the materials that go into the making of the eco-friendly booth design. Like, ensuring that the graphics and displays used are ones that can be recycled.
A good example is that of cardboard, a recyclable material. It can be used instead of aluminum or plastic for structural and signage applications for trade show displays. What makes cardboard a good eco-friendly choice is recycled cardboard is more malleable than virgin paper. This makes it easier to create the ridges in corrugated cardboard. Similarly, cardboard glue can be used. It is made from water and starch. This will ensure that the people do not fall suck when it comes into contact with food. Then there is honeycomb cardboard which is greener than plastic and aluminum, making it ideal as a material for panel graphics.
The printing process also needs to be eco-friendly. You need to print out graphics on a variety of materials for a trade show booth. This will require ink. Earlier, many of the inks used were found to be toxic to the environment. Instead, eco-friendly inks can be used. Like for instance, a direct print ink which conforms to a green banner material like bamboo fiber.
A better alternative would be eco-solvent ink. It
- Possess the durability of a more robust solvent ink and at the same time retains many of the environmental benefits of water-based ink.
- Reduces the amount of toxic solvent-based carriers that comes with it to a significant extent while at the same time, providing high visual quality.
- Reduces damage to parts of the printer, especially the printer head. This will allow companies to use the printer for a longer time without needing to replace it. Besides, printers that use an eco-solvent emit less volatile organic compounds.
USE OF RIGHT DISPLAY SIZES
Your trade show booth size plays a huge role in your carbon footprint. Hence, it is important to find and use the right green exhibit design display size to minimize your environmental footprint.
A good green exhibit design display size would be one that occupies the space available in the trade show. And at the same time, it also gives the visitors enough space to view your products and make sales. In short, it should be a green exhibit design display of the appropriate size that is easily visible and accessible. This will make it not only eco-friendly, but also economical for the environment as well as your budget.
USE OF APPROPRIATE LIGHTING THEME
Your stand design needs to be an environment-friendly stand design. It also needs to have an environment-friendly lighting set-up. There are several lighting options and set-up to select from to help decorate your stand design as well as trade show booth.
A good example of eco-friendly lighting is LED bulbs which are energy-efficient. They consume 75 percent less energy and last 25 times longer than the traditional incandescent lighting. This means you would not have consume much energy to power your trade show booth design; nor produce much waste as is the case with other lighting options.
Some good LED lighting options include:
- LED Color Blast Accent Light, a portable lighting fixture. It offers the options of cool white, or warm white, or RGB color. Whatever the final selection, your choice will help to illuminate your stand design and make it highly visible and impactful.
- LED Flood Accent Light. It makes for a good choice to illuminate or highlight an area of your stand design or booth. Even if it is used in a significant way it won’t consume much energy.
- SLIMLINE LED Light. It comes in a few different options that can be mounted on retractable banner stand poles. This will help to highlight banners and also smaller elements of your trade show display.
Flooring in display booths plays a big role when it comes to conservation. Some examples of eco-friendly flooring are Bamboo, a durable material which will make the flooring look pleasing to the eye; and also can be easily installed and removed when required. Another good eco-friendly option is FSC certified wood which helps to convey a good ambiance and also project a healthy eco-friendly look to your stand design.
The use of 3D technology like Virtual Reality also helps to give your stand design an eco-friendly touch. Besides, they also help to cut down on costs and keep your budget in control.
ALSO READ: 8 Critical Elements that Constitute a Good Booth Design
