7 Ways to Include Interactive Activities in your Booth Design
Here are 7 ways you can include interactive activities in your booth design for an upcoming trade show.
What makes a trade show booth interesting? The booth design, booth banner, the exhibit staff, the products, or something else? The answer is simple— the interaction. If your interaction rate is low, you won’t be able to gain leads or sales. Thus, you will fail to meet your ROI. For this very reason, interaction and interactive activities are a must to make your exhibition booth design appealing and fun.
Here are 7 ways you can include interactive activities in your booth design for an upcoming trade show.
- Live Stream
It might happen that people cannot visit your trade show exhibit. In that case, you can always live stream the event on your social media or have a virtual event along with the physical one.
This removes the physical barrier and allows you to interact with attendees that aren’t present at the event. With a few speakers and discussion sessions, the live stream can be a hit!
- Show Booth Staff Guide
You can give the attendees an on-on-one experience by having one of the trade booth staff walk them through the exhibit stand. Rather than the attendee walking around, trying to figure out what your booth is about, have a staff member guide them or a small group of attendees.
For example, you have a coffee machine on display. The staff can introduce the machine and walk them through the features and product demonstration, and ultimately to the information counter where they can collect the attendee’s details. This experience showed adds a personal touch and makes attendees feel valued and important.
- Product Demonstrations
One of the best ways to include interactive activities in your booth design is by having product demonstrations.
Product demonstrations not only allow you to showcase the products but also increases your interaction with the attendees. Since trade shows are a hub for the target audience, you can easily increase your engagement rate with product demonstrations.
They allow the attendees to get a first-hand experience of the product. This also gives you the opportunity to answer their questions and provide them with the most suitable option.
- Games and Contests
If there’s one thing attendees love that is games and contests. Convention booth displays with games and contests are bound to attract a crowd because of the exciting prizes and noise.
It is important to note that the games you conduct in your trade show exhibit must be relevant to your brand and its products.
For example, as an art supplies brand, you can have a small painting competition using your products. This way the attendees can try out the products and even win them as a prize. This positive experience might lead them to make a purchase.
- Photo Booth
An attendee favorite across many exhibits is the photo booth. While attendees might not directly interact with the show booth staff they will post the pictures on their social media. A good way to increase your online engagement is by asking them to tag the company and use the custom trade show hashtag you have created.
- Attendee Survey
A subtle yet powerful way to interact with your attendees is an attendee survey. Firstly, you are asking for their opinion on the exhibition booth, the attendee experience and much more. This makes the attendees feel valued and prompts them to give an honest answer.
Also, you make things even more interesting by having a creative way of collecting information. For example, you can have a post-it note wall, touchscreen wall, chalk or whiteboard, kiosk. The more attendees give you their opinion, the more likely are others to do the same
In a crowded trade show booth, it might take some time for the staff to attend to each attendee. So, a good way to keep the attendees busy and answer their questions is by installing a kiosk.
These information booths can allow the attendees to interact with the brand. This is because not only can they view the products, their questions, and videos about the brand. Moreover, you can make the interaction even more interesting with an interactive AI.
We hope this article will help you choosing interactive activities for your booth design.
No matter what your trade show booth set up looks like, the reason why attendees will stay in it lies in how efficient your staff is in their interaction. With hundreds of exhibits competing with the same goal to attract attendees, simply waiting for the attendees to show up in your booth won’t help you. As an exhibitor, you need to create a booth design that has an interactive atmosphere.
Tip of the Day: A simple yet effective trick is to always welcome and bid the attendees that visit your exhibition booth. Although the attendees might venture inside the booth on their own, make your presence and willingness to assist them creates a good impression and makes interaction easier.
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How Your Trade show Booth Design Can Benefit
Marketing is all about getting noticed. If you make a great television commercial or give out a full page print ad or even put up a huge digital hoarding at the Times Sqaure – you know your purpose is to get noticed and get remembered in the minds of your audiences.
While ATL marketing is extremely expensive due to the cost of media buying, your BTL strategy can be economical, measurable and result oriented. You would agree that a well designed and eye-catching custom trade booth can make all the difference, particularly if you are looking to make an impression on a precise community or industry and extend the word about the services you offer. Let’s take a glimpse at some of the benefits a trade show booth design can offer to your business.
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1. Engage with your target market at your trade show.
Trade shows are a great opportunity to interact with potential clients and consumers who are actively engrossed in the goods or services your business provides. Most trade shows usually see thousands of visitors who are all congregating in one place to learn more about a specific industry and what are the new trends and opportunities it offers. There are many possibilities to develop a business in today’s market, but few offer a chance to engage with your ideal customer the way a correct trade show booth design does. Your booth can attract your audience towards it and the experience that you build around it can ensure that once inside your guest spends maximum time interacting with you and your exhibits.
2. Meet potential customers face to face at your exhibition booth
Marketing just isn’t as intimate as it once was. Online ads and digital marketing are a large aspect of your advertising budget, but these ways just can’t replace the trust and goodwill your business can possibly build by meeting with people face to face. One of the best places to meet people is at your trade show booth. So when you design your booth keep in mind to keep a lot of open spaces with comfortable seating for business interactions. It’s ideal to have a food and beverage counter, this ensures that you cater well to the people that matter most to your business – your customers.
Fun Fact: Did you know that over 60% of exhibitors put up a trade show booth as they feel that this is the only place that they can meet maximum old and new customers within a span of 3-4 days.
3. Build Your Business Network and Industry Knowledge at Exhibition Seminars
You may set up a small 10×10 exhibit or 10×20 exhibit at an upcoming trade fair, but it is an excellent opportunity to create partnerships and network with the contemporaries in your industry. It also gives you access to business seminars where you can cross brand promotions with companies that offer allied services that you can bundle up to the benefits of your customers. Trade shows reveal the pulse of the industry. By meeting industry experts and networking with them you will get a general feel of what is working in the market and also what the market is collectively working towards. Then you can see if your products and marketing is in line with the trends or is ahead of them.
4. Observe your competition and what they did right with their exhibition booth design
When it comes to direct competitors, it can be fruitful to simply observe how they are giving expression to their brands via their booth design. If a particular booth is popular, try and decipher what they are doing that is a crowd puller? Is it a way their team is, or exhibition booth design is, or is it their branding, or something else. Issues such as pricing, loyalty offers, and overall sales or branding strategies should also be taken note of.
Fun Fact: Many industries that have product displays incorporated into their booth specifically attend exhibitions to see what their competitors are doing and how their products look, feel and operate. This is especially true for industries like building materials, automobiles, white goods, stationery and food.
Trade shows have been an essential part of marketing businesses across various industries for many years. While digital marketing approaches such as social media and paid online ads have radically altered the advertising landscape in recent years, partaking in a trade show with your own booth can still be very valuable for your business. Make no mistake, participating in a trade show isn’t cheap. Registration fees, the cost of sending employees, and the cost of building the correct trade show booth design are all costs you’re going to want to reflect upon. Ultimately, though, the potential return on your investment can diminish these costs if you properly organize and generate high-quality leads that convert to sales for your company.